Free Conversion Rate Calculator

Calculate conversion rates for websites, email campaigns, ads, and landing pages. Get instant results with industry benchmarks and optimization tips.

Conversion Rate Calculator

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Calculation Results

Quick Optimization Tips

Website Optimization
  • • Improve page loading speed
  • • Simplify your forms
  • • Add trust signals and testimonials
  • • Make call-to-action buttons prominent
Traffic Quality
  • • Target more specific keywords
  • • Improve ad targeting
  • • Use negative keywords in ads
  • • Match landing page to ad content

What is Conversion Rate?

Conversion rate is the percentage of visitors who complete a desired action on your website, email, or advertisement. It's calculated by dividing the number of conversions by the total number of visitors or interactions, then multiplying by 100.

Conversion Rate Formula

Conversion Rate = (Conversions ÷ Total Visitors) × 100

Industry Benchmarks

Website Conversion Rates

  • • E-commerce: 2-3%
  • • Lead Generation: 2-5%
  • • SaaS: 3-5%
  • • B2B Services: 2-4%

Email Marketing

  • • Newsletter: 2-5%
  • • Promotional: 3-7%
  • • Welcome Series: 8-15%
  • • Transactional: 15-30%

How to Improve Conversion Rates

Page Optimization

  • • Clear value proposition
  • • Strong call-to-action buttons
  • • Fast loading speed
  • • Mobile-friendly design

Trust Building

  • • Customer testimonials
  • • Security badges
  • • Social proof
  • • Clear return policy

User Experience

  • • Simplified forms
  • • Reduce friction
  • • Clear navigation
  • • Progress indicators

Common Conversion Types

Website Conversions

  • • Product purchases
  • • Email signups
  • • Form submissions
  • • Account registrations
  • • Download requests

Marketing Conversions

  • • Email clicks
  • • Ad clicks
  • • Social media engagement
  • • Webinar registrations
  • • Free trial signups