Free Instagram Engagement Rate Calculator

Calculate your Instagram engagement rate instantly and get personalized recommendations to improve your social media performance.

Calculate Your Rate

Enter your Instagram metrics to get your engagement rate

How to Find Your Metrics

Followers

Check your Instagram profile

Likes & Comments

Average from your last 10 posts

Saves & Shares

Check Instagram Insights

Ready to Calculate?

Enter your Instagram metrics and get instant engagement rate analysis

Instagram Engagement Rate Benchmarks

By Follower Count

1K - 5K followers
5-7%
5K - 20K followers
3-5%
20K - 100K followers
2-3%
100K+ followers
1-2%

By Industry

Fashion & Beauty
1.8%
Food & Beverage
3.1%
Fitness & Health
2.4%
Business & Finance
1.2%

💡 Pro Tips:

  • • Higher engagement rates don't always mean more revenue
  • • Quality of engagement matters more than quantity
  • • Micro-influencers often have higher engagement rates
  • • Track your rate over time to see trends