How to Create Engaging Social Content for Traditional or Technical Industries
Finding it challenging to create engaging social content for "unsexy" industries or products?
The Solution
Develop a value-focused content approach with storytelling frameworks, problem-solution formats, and visual explanation tools that highlight relevance and benefits rather than relying on product appeal.
Every industry can create engaging social content. Here's how SocialRails helps:
Engagement Features
• Story framework development
• Problem-solution formats
• Visual explanation tools
• Customer spotlight systems
• Benefit translation frameworks
Content Strategy
• Value demonstration
• Problem identification
• Solution storytelling
• Technical simplification
• Human connection building
Create content that connects with your audience by focusing on value rather than surface appeal.
Key Benefits
Transform technical features into relatable benefits
Create emotional connections with practical products
Develop engaging stories around everyday solutions
Build audience interest in specialized topics
Increase engagement with traditionally 'boring' subjects
Stand out in industries with limited social media presence
Key Features
Everything you need to succeed, nothing you don't
Story Frameworks
Transform technical topics into narratives.
Visual Explanation
Make complex concepts visually engaging.
Benefit Translation
Connect features to audience value.
How It Works
Value Identification
Uncover audience benefits
Identify the real-world value your product or service provides to customers.
Story Development
Create narrative frameworks
Build storytelling structures that highlight problems and solutions.
Visual Strategy
Plan concept illustrations
Develop approaches for visually explaining complex or mundane topics.
Connection Framework
Build human interest
Create systems for highlighting the human elements of technical subjects.
Frequently Asked Questions
Can truly technical or 'boring' products really work on social media?
Absolutely. Our approach focuses on the problems you solve rather than the product itself, connecting technical capabilities to real human needs and experiences.
How do I make my industrial/technical product visually appealing?
Our visual strategy helps you focus on results, before-and-after scenarios, problem-solving moments, and the human elements of your product rather than just product features.
Should I try to make technical content entertaining?
We recommend focusing on being helpful and relevant rather than entertaining. Our data shows that valuable information presented clearly outperforms attempts at humor that may feel forced.
How technical should my social media content be?
Our content framework helps you create layered content with accessible entry points for general audiences while providing paths to more detailed information for technically-minded followers.