Social Media Post Quality Check
Instantly analyze your post quality and get a score from 0-100
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Detailed Analysis
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Quality Score
Based on instagram best practices
- Ideal length: 70-350 chars
- Hashtags: 3-5 recommended
- Media: Very important
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How Our Post Quality Checker Works
Our AI-powered tool analyzes multiple factors that contribute to social media post performance
Content Analysis
Analyzes text length, readability, emotional tone, and call-to-action effectiveness to ensure your message resonates with your audience.
Hashtag Optimization
Evaluates hashtag quantity, relevance, and popularity to maximize discoverability while avoiding over-tagging or spam-like behavior.
Platform Optimization
Provides platform-specific recommendations for Instagram, Twitter, LinkedIn, Facebook, and TikTok based on each platform's best practices.
Why Check Your Post Quality?
Quality posts drive better engagement, reach, and meaningful connections with your audience
Increased Engagement
Well-optimized posts receive 40% more likes, comments, and shares compared to unoptimized content.
Better Reach
Quality content is favored by social media algorithms, leading to increased organic reach and visibility.
Professional Image
Consistent, high-quality posts build trust and credibility with your audience and potential customers.
Time Savings
Identify and fix issues before posting, avoiding the need for edits or reposts that can hurt engagement.
Learning Tool
Understand what makes content effective and gradually improve your social media strategy over time.
Data-Driven Decisions
Make informed decisions about your content based on proven engagement factors and best practices.
Platform-Specific Optimization Tips
Each social media platform has unique characteristics that affect post performance
- • Optimal caption length: 125-150 characters
- • Use 5-10 relevant hashtags
- • Include a clear call-to-action
- • High-quality visuals are essential
- • Post during peak hours (11am-1pm, 7-9pm)
X (Twitter)
- • Keep posts under 280 characters
- • Use 1-2 hashtags maximum
- • Include engaging visuals or GIFs
- • Ask questions to encourage replies
- • Tweet during business hours
- • Longer posts (1,300+ characters) perform well
- • Use 3-5 professional hashtags
- • Share industry insights and tips
- • Include personal experiences
- • Post Tuesday-Thursday mornings
- • Optimal length: 40-80 characters
- • Avoid too many hashtags (1-2 max)
- • Use emotional, relatable content
- • Include links to external content
- • Post mid-week afternoons
TikTok
- • Short, punchy captions work best
- • Use trending hashtags strategically
- • Jump on viral trends quickly
- • Include trending sounds/music
- • Post during evening hours
YouTube
- • Compelling titles under 60 characters
- • Detailed descriptions with keywords
- • Custom thumbnails for better CTR
- • Include timestamps for long videos
- • Post consistently at the same time
Common Post Quality Mistakes to Avoid
Learn from these frequent errors that can hurt your post performance and engagement
❌ What Not to Do
- • Using too many hashtags (Instagram: 30+, Twitter: 5+)
- • Writing walls of text without breaks
- • Posting blurry or low-quality images
- • Using irrelevant or spam hashtags
- • Forgetting to include call-to-actions
- • Posting at random times without strategy
- • Using all caps or excessive emojis
- • Ignoring platform-specific best practices
✅ Best Practices
- • Use platform-appropriate hashtag quantities
- • Break up text with line breaks and emojis
- • Always use high-resolution, well-lit images
- • Research and use relevant, trending hashtags
- • Include clear, specific call-to-actions
- • Post when your audience is most active
- • Maintain a professional yet engaging tone
- • Adapt content style for each platform
Understanding Your Quality Score (2025)
Our AI analyzer evaluates 8 key factors to calculate your post quality score from 0-100
📝 Content Quality
25%Analyzes readability, grammar, emotional tone, and message clarity. High-quality content is concise, error-free, and emotionally engaging.
📊 Optimal Length
20%Checks if your post length matches platform best practices. Too short lacks value; too long loses attention.
#️⃣ Hashtag Strategy
20%Evaluates hashtag quantity, relevance, and popularity. Balances reach with targeting specificity.
🎯 Call-to-Action
15%Detects presence and effectiveness of CTAs. Clear CTAs drive 3x higher engagement rates.
🖼️ Visual Elements
10%Checks for media attachments. Posts with visuals get 2.3x more engagement than text-only.
⏰ Timing Optimization
10%Evaluates posting time against platform peak hours. Timing can increase reach by 50%+.
Quality Score Breakdown
Major improvements needed
Some optimization recommended
Above-average quality post
Optimized for maximum engagement
Before & After: Post Quality Transformations
See how simple optimizations can dramatically improve post quality scores and engagement potential
❌ Before (Score: 42)
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2025 Social Media Post Quality Benchmarks
Industry data on what separates high-performing posts from average content
Posts with quality scores 80+ vs. scores below 50
Posts with optimized length vs. too short/long posts
Posts with clear CTAs vs. posts without CTAs
| Quality Factor | Low Performers | Average Posts | Top Performers |
|---|---|---|---|
| Caption Length (Instagram) | <50 chars | 50-124 chars | 125-150 chars |
| Hashtags Used | 0 or 15+ | 3-4 | 5-10 relevant |
| Emojis per Post | 0 or 10+ | 1-2 | 3-5 strategic |
| CTA Inclusion Rate | 20% | 60% | 95% |
| Visual Media Attached | 40% | 75% | 98% |
| Question-Based Posts | 5% | 15% | 35% |
The Ultimate Post Quality Checklist
Use this comprehensive checklist before publishing any social media post
✍️ Content Checklist
#️⃣ Hashtag & CTA Checklist
🖼️ Visual & Format Checklist
📊 Strategy & Timing Checklist
Frequently Asked Questions
Get answers to common questions about social media post optimization
What is a social media post quality checker?
A social media post quality checker is an AI-powered tool that analyzes your content before publishing to evaluate factors like length, readability, hashtag usage, emotional tone, and call-to-action effectiveness. It provides a quality score (0-100) and specific optimization recommendations to help you improve engagement and reach. Our checker supports Instagram, Twitter/X, TikTok, LinkedIn, and Facebook with platform-specific best practices.
How often should I check my post quality?
It's recommended to check every post before publishing, especially for business accounts, product launches, or important announcements. As you develop better posting habits through regular feedback, you may need to check less frequently for routine content. However, it's always good practice for important campaigns, promotional posts, or when trying new content types. Consistent checking helps you learn what works and gradually improve your overall social media strategy.
What's a good quality score to aim for?
A score of 70+ is generally considered good and indicates above-average content quality. Scores of 80+ are excellent and optimize most engagement factors. Scores of 90-100 indicate exceptional, highly-optimized content. However, focus more on the specific recommendations than just the number. A score of 75 with the right fixes is better than blindly chasing 100. Industry data shows posts scoring 80+ receive 38% higher engagement than posts below 50.
Can I use the same post across all platforms?
While you can repurpose content ideas, each platform has unique characteristics, character limits, audience expectations, and engagement patterns. It's better to adapt your content for each platform's specific requirements. For example, LinkedIn favors longer, professional posts (1,300+ characters) while Twitter performs best with concise posts (71-100 characters). Instagram thrives on visual storytelling with 5-10 hashtags, while Facebook prefers minimal hashtags (1-2 max). Our tool provides platform-specific recommendations.
How does the quality score calculation work?
Our AI analyzer evaluates 8 key factors: Content Quality (25%) - readability, grammar, emotional tone; Optimal Length (20%) - platform-appropriate character count; Hashtag Strategy (20%) - quantity, relevance, popularity mix; Call-to-Action (15%) - presence and effectiveness; Visual Elements (10%) - media attachment; Timing Optimization (10%) - posting during peak hours. Each factor is weighted based on its impact on engagement. The scores are combined to create your overall 0-100 quality rating with specific improvement recommendations.
How important are hashtags for post quality?
Hashtag importance varies significantly by platform. They're crucial for discoverability on Instagram (use 5-10 relevant tags) and TikTok (trending hashtags boost reach), moderately important on LinkedIn (3-5 professional tags), and less critical on Facebook (1-2 max) and Twitter (1-2 targeted tags). Quality and relevance matter far more than quantity. Use a mix of small (<10K posts), medium (10K-500K), and large (500K+) hashtags. Avoid spam-like behavior with 20+ irrelevant hashtags.
Why do posts with visuals get higher quality scores?
Posts with high-quality images or videos receive 2.3x more engagement than text-only posts across all platforms. Social media algorithms favor visual content because it stops scrolling, increases time-on-platform, and drives higher interaction rates. Our quality checker analyzes whether media is attached and factors this into your score (10% weight). For maximum impact, use high-resolution images (minimum 1080x1080px), proper aspect ratios for each platform, and ensure visuals match your message and brand aesthetic.
What makes a call-to-action effective?
Effective CTAs are clear, specific, and use action verbs that tell users exactly what to do next. Examples: "Shop now," "Learn more," "Tag a friend," "Save this post," "Share your thoughts below," "Click link in bio." Posts with clear CTAs drive 156% more clicks than posts without CTAs. Position your CTA prominently (first or last line), make it benefit-focused ("Save this for later" vs "Bookmark"), and include only one primary CTA per post to avoid confusion.
Should I always follow every recommendation?
Use the recommendations as guidelines, but also consider your brand voice, audience preferences, content goals, and industry context. Some suggestions may not align with your specific strategy, and that's perfectly fine. For example, luxury brands may intentionally use fewer hashtags for exclusivity, or B2B companies may skip emojis for professional tone. The tool provides best practices based on data, but you should adapt recommendations to fit your unique brand identity and target audience expectations.
When is the best time to post on social media?
Optimal posting times vary by platform and audience. General guidelines: Instagram: 11am-1pm and 7-9pm weekdays; Twitter: 8-10am and 6-9pm; LinkedIn: Tuesday-Thursday 9-11am; Facebook: Wednesday midday and weekend mornings; TikTok: 6-10pm weekdays. However, these are averages. The best approach is to use your platform's analytics (Instagram Insights, Twitter Analytics, etc.) to identify when YOUR specific audience is most active and engaged, then schedule posts accordingly.
How can I improve my post quality score quickly?
Quick wins for better scores: 1) Add a clear, action-focused call-to-action, 2) Include 3-5 strategic emojis for visual interest, 3) Use platform-appropriate hashtag counts (not too many or too few), 4) Break up long text with line breaks every 2-3 sentences, 5) Attach high-quality visuals, 6) Add a hook in the first 8 words, 7) Fix any spelling or grammar errors, 8) Include a question to encourage comments. These changes typically improve scores by 20-30 points and can be implemented in minutes.
Does post length really matter for engagement?
Yes, significantly. Each platform has optimal length ranges that maximize engagement. Too short provides insufficient value and context; too long loses attention and increases scroll-past rates. Instagram: 125-150 characters performs best; Twitter: 71-100 characters drives highest engagement; LinkedIn: 1,300+ characters for in-depth posts; Facebook: 40-80 characters for maximum reach; TikTok: Short, punchy captions (under 100 chars). Posts within optimal ranges see 2.3x better reach than those outside recommended lengths.
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