Case Study Headline Generator
Generate compelling case study headlines that drive clicks and showcase results. Create 12 variations optimized for social proof and conversion.
Case Study Details
Increase Click Rates
Result-focused headlines with specific metrics significantly outperform generic case study titles.
Build Social Proof
Compelling headlines showcase results upfront, building credibility before prospects even read the case study.
Test Multiple Angles
Get 12 variations instantly—test different formats to find what resonates most with your audience.
Case Study Headline Formulas That Work
Number/Metric Formula
Best for: LinkedIn posts, email subject lines, sales collateral
Format: "[Specific Number/Percentage] [Result] in [Timeframe]: [Company]'s Story"
Example: "300% Revenue Increase in 90 Days: How SaaS Startup Transformed Growth"
Transformation Formula
Best for: Landing pages, blog posts, content marketing
Format: "From [Pain Point/Before State] to [Success/After State]: [Company]'s Journey"
Example: "From 60% Churn to 95% Retention: TechCorp's Customer Success Story"
Problem-Solution Formula
Best for: Website case studies, sales decks, webinars
Format: "How [Company] Solved [Specific Problem] and Achieved [Result]"
Example: "How E-commerce Brand Eliminated Cart Abandonment and Increased Sales 45%"
Question Formula
Best for: Social media, email campaigns, blog titles
Format: "How Did [Company] [Achieve Result] [In Timeframe]?"
Example: "How Did Mid-Market SaaS Double MRR in Just 6 Months?"
Headline Best Practices
✅ Do This
- Lead with specific numbers and percentages
- Include timeframes to show speed of results
- Use client name if they're recognizable
- Create curiosity about the "how"
- Keep under 100 characters for sharing
- A/B test different formats
❌ Avoid This
- Generic titles like "Client Success Story"
- Vague metrics like "significant improvement"
- Clickbait that doesn't match content
- Leading with product name instead of result
- Long, rambling headlines over 120 chars
- Jargon that your audience won't understand
Frequently Asked Questions
What makes a great case study headline?
A compelling case study headline leads with specific, measurable results (numbers, percentages, timeframes), creates curiosity about how the outcome was achieved, and speaks directly to the reader's pain points. It should be under 100 characters for shareability while still being descriptive and benefit-focused.
Should I include the client name in the headline?
If the client is a well-known brand or industry leader, yes—it adds credibility and social proof. If they're less known or prefer anonymity, focus on the industry, company size, or result instead (e.g., "How a Mid-Market SaaS Company Achieved..."). Name recognition increases clicks when the brand is recognizable to your audience.
What headline format gets the most engagement?
Number-focused headlines (e.g., "300% Revenue Increase in 90 Days") typically perform best because they're specific and scannable. Transformation headlines ("From $0 to $1M ARR") also perform well by showing dramatic before-after contrast. Test both formats with your audience.
How specific should I be in the headline?
Very specific! Generic headlines like "Company Improves Sales" get ignored. Instead use "SaaS Startup Increases MRR 240% in 6 Months" with exact numbers, timeframes, and context. Specificity builds credibility and creates curiosity about the "how."
Can I use multiple headlines for the same case study?
Absolutely! Use different headlines for different channels and audiences. A number-focused headline might work best for LinkedIn, while a problem-solution headline could perform better in email. A/B test headlines to see what resonates most with your specific audience.
Should case study headlines be clickbait or straightforward?
Neither extreme. Avoid pure clickbait ("You Won't Believe What Happened Next"), but don't be so dry that no one clicks. Strike a balance: create curiosity with specific results while being honest about what the case study delivers. "How Company X Achieved [Specific Result]" works well.
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