Best Social Media Podcasts 2024

Social media podcasts help marketers stay current with platform changes, learn new strategies, and hear from industry experts without reading lengthy articles or reports.

Why Listen to Social Media Podcasts

Stay Updated

• Platform changes announced quickly
• Algorithm updates explained by experts
• New features demonstrated and discussed
• Industry trends identified early

Learn from Experts

• Successful marketers share strategies
• Platform representatives provide insider knowledge
• Agency leaders discuss case studies
• Tool creators explain best practices

Flexible Learning

• Commute entertainment that's educational
• Multitasking friendly while working
• Various episode lengths to fit your schedule
• Speed control for faster consumption

Top Social Media Marketing Podcasts

1. Social Media Marketing Podcast by Michael Stelzner

Host: Michael Stelzner (Social Media Examiner) Frequency: Weekly Length: 45-60 minutes

What You'll Learn:

• Latest social media platform updates
• Proven marketing strategies and tactics
• Expert interviews with successful marketers
• Tools and techniques for better results

Best For: General social media marketers and business owners

Notable Episodes:

• Platform-specific deep dives (Instagram, Facebook, LinkedIn)
• Annual social media marketing industry reports
• Emerging platform analysis and predictions

2. The Science of Social Media by Buffer

Host: Hailley Griffis and various Buffer team members Frequency: Weekly Length: 20-30 minutes

What You'll Learn:

• Data-backed social media strategies
• Quick tips for immediate implementation
• Research findings and case studies
• Tool recommendations and workflows

Best For: Marketers who want actionable, research-based advice

Why It's Great:

• Short episodes perfect for busy schedules
• Always includes practical takeaways
• Backed by Buffer's extensive research and data

3. Perpetual Traffic by Digital Marketer

Hosts: Molly Pittman, Keith Krance, and Ralph Burns Frequency: Weekly Length: 30-45 minutes

What You'll Learn:

• Paid social media advertising strategies
• Facebook and Instagram ad optimization
• Traffic generation and conversion tactics
• Campaign analysis and testing methods

Best For: Marketers focused on paid social advertising

Standout Features:

• Real campaign breakdowns and results
• Advanced advertising strategies
• Guest experts from major brands

4. Online Marketing Made Easy by Amy Porterfield

Host: Amy Porterfield Frequency: Weekly Length: 45-60 minutes

What You'll Learn:

• Social media strategy for course creators
• Instagram marketing for online businesses
• Email list building through social media
• Content marketing and social media integration

Best For: Entrepreneurs and online course creators

Unique Value:

• Step-by-step tutorials and strategies
• Real business growth examples
• Focus on converting social media followers to customers

5. Marketing School by Neil Patel and Eric Siu

Hosts: Neil Patel and Eric Siu Frequency: Daily Length: 5-10 minutes

What You'll Learn:

• Quick marketing tips and strategies
• Social media optimization techniques
• Growth hacking methods
• Tool recommendations and reviews

Best For: Marketers who want daily bite-sized insights

Why Listen:

• Daily episodes fit any schedule
• Covers all aspects of digital marketing
• Actionable tips you can implement immediately

6. Social Pros Podcast by Convince & Convert

Host: Jay Baer and various co-hosts Frequency: Weekly Length: 30-40 minutes

What You'll Learn:

• Enterprise social media strategies
• Community management best practices
• Social customer service approaches
• Brand social media case studies

Best For: Corporate marketers and social media managers

Highlighted Content:

• Interviews with social media leaders at major brands
• Strategic advice for large-scale social media programs
• Crisis management and reputation strategies

7. The Goal Digger Podcast by Jenna Kutcher

Host: Jenna Kutcher Frequency: Bi-weekly Length: 45-60 minutes

What You'll Learn:

• Instagram strategy for small businesses
• Personal branding through social media
• Content creation and photography tips
• Building authentic engagement

Best For: Small business owners and personal brands

Special Focus:

• Authentic storytelling and brand building
• Photography and visual content creation
• Balancing business and personal life on social media

8. Call to Action by Unbounce

Host: Georgiana Laudi Frequency: Bi-weekly Length: 30-45 minutes

What You'll Learn:

• Conversion optimization for social media
• Landing page best practices for social campaigns
• Psychology of social media users
• Testing and optimization strategies

Best For: Marketers focused on conversions and ROI

Platform-Specific Podcasts

Instagram Marketing

Later Influence Podcast

• Host: Later team
• Focus: Instagram marketing strategies
• Content: Creator economy insights, Instagram features, growth tactics

Instagram Marketing Secrets

• Host: Derek Videll
• Focus: Instagram growth and monetization
• Content: Algorithm insights, content strategies, influencer marketing

LinkedIn Marketing

The LinkedIn Show

• Host: LinkedIn team
• Focus: Professional networking and LinkedIn features
• Content: B2B marketing, industry expertise, platform updates

TikTok Marketing

TikTok Marketing Podcast

• Host: Various industry experts
• Focus: TikTok strategy and trends
• Content: Viral content creation, TikTok ads, Gen Z marketing

Business and Strategy Podcasts

9. The GaryVee Audio Experience

Host: Gary Vaynerchuk Frequency: Daily Length: 20-60 minutes (varies)

What You'll Learn:

• Social media mindset and philosophy
• Platform-agnostic marketing strategies
• Entrepreneurship and business building
• Future predictions for social media

Best For: Entrepreneurs and big-picture thinkers

10. Content Inc. by Joe Pulizzi

Host: Joe Pulizzi Frequency: Weekly Length: 30-40 minutes

What You'll Learn:

• Content marketing strategy
• Building audiences through content
• Monetizing content across platforms
• Media company building strategies

Best For: Content creators and media entrepreneurs

Industry News and Analysis

11. This Week in Marketing by Marketing Land

Hosts: Various Marketing Land editors Frequency: Weekly Length: 30-45 minutes

What You'll Learn:

• Weekly marketing news roundup
• Platform update analysis
• Industry trend discussions
• Expert commentary on major changes

Best For: Staying current with industry news

12. The Unofficial Shopify Podcast

Host: Kurt Elster Frequency: Weekly Length: 45-60 minutes

What You'll Learn:

• E-commerce social media strategies
• Conversion optimization tactics
• Customer acquisition through social media
• Platform integration strategies

Best For: E-commerce marketers

Tool and Technology Focused

13. The HubSpot Marketing Podcast

Hosts: Kieran Flanagan and various HubSpot team members Frequency: Weekly Length: 30-45 minutes

What You'll Learn:

• Inbound marketing strategies
• Marketing automation and social media
• Lead generation through social platforms
• Customer relationship management

Best For: B2B marketers and sales teams

14. Social Media Marketing Talk Show by Social Media Examiner

Hosts: Michael Stelzner and Alesia Krush Frequency: Weekly Length: 45-60 minutes

What You'll Learn:

• Weekly social media news and updates
• Platform feature analysis
• Community questions and answers
• Expert guest insights

Best For: Comprehensive weekly social media updates

Emerging and Niche Podcasts

15. Creator Economy Podcast

Host: ConvertKit team Frequency: Weekly Length: 30-45 minutes

What You'll Learn:

• Creator monetization strategies
• Platform diversification tactics
• Audience building techniques
• Creator tool recommendations

Best For: Content creators and influencers

16. The Influencer Marketing Podcast

Host: Various industry experts Frequency: Bi-weekly Length: 30-40 minutes

What You'll Learn:

• Influencer partnership strategies
• Campaign measurement and ROI
• Platform-specific influencer tactics
• Legal and compliance considerations

Best For: Brands working with influencers

How to Choose the Right Podcasts

Consider Your Goals

• Learning new strategies: Choose educational/tutorial-focused shows
• Staying updated: Select news and industry update podcasts
• Specific platforms: Pick platform-focused shows
• Inspiration: Listen to entrepreneur and success story podcasts

Match Your Experience Level

• Beginners: Start with foundational strategy podcasts
• Intermediate: Focus on tactical and case study content
• Advanced: Choose industry analysis and trend prediction shows
• Specialists: Select platform or industry-specific content

Time Availability

• Daily commute: Choose daily short episodes (5-15 minutes)
• Workout time: Select medium episodes (20-40 minutes)
• Deep learning: Pick longer interview format (45+ minutes)
• Background listening: Choose conversational format shows

Getting the Most from Podcast Listening

Active Listening Strategies

• Take notes on key insights and actionable tips
• Pause to implement strategies discussed
• Research mentioned tools and resources
• Follow up with hosts and guests on social media

Implementation Tips

• Choose 1-2 tactics per episode to test
• Set reminders to try new strategies
• Track results from implemented suggestions
• Share learnings with your team or network

Building a Learning Routine

• Schedule listening time in your calendar
• Create podcast playlists by topic or goal
• Subscribe to show notes and resources
• Join podcast communities for discussion

Podcast Tools and Apps

Listening Platforms

• Apple Podcasts: Native iOS integration
• Spotify: Music and podcast combination
• Google Podcasts: Android integration
• Overcast: Advanced playback features

Note-Taking Tools

• Notion: Organized podcast notes and insights
• Evernote: Easy clipping and organization
• Apple Notes: Simple note-taking while listening
• Voice memos: Quick thoughts while multitasking

Key Takeaways

• Choose podcasts based on your experience level and goals
• Mix general marketing shows with platform-specific content
• Prioritize actionable content over pure entertainment
• Take notes and implement strategies discussed
• Stay consistent with listening to build knowledge over time
• Engage with podcast communities for networking opportunities

Social media marketing podcasts offer convenient, expert-led education that fits into busy schedules. Whether you're commuting, exercising, or working, these shows provide valuable insights to improve your social media marketing efforts and stay ahead of industry changes.