Best Times to Post on YouTube in 2026 (Long-Form Videos & Shorts)

Finding the best time to post on YouTube can mean the difference between a video that gets buried and one that gains traction. The right upload time puts your video in front of more subscribers during those first few hours when YouTube's algorithm decides whether to push it to a wider audience.

This guide covers optimal posting times for both long-form YouTube videos and YouTube Shorts, broken down by day of the week, time zone (including Japan JST, UK GMT, and more), and content type.

For complete channel optimization beyond timing, see our YouTube SEO checklist and audience retention guide. Ready to plan ahead? Use our YouTube Content Calendar Generator to build a full upload schedule.

Quick Answer: Best Times to Post on YouTube in 2026

Post 1–2 hours before your audience's peak activity so YouTube has time to process and start recommending your video.

Long-Form Videos (EST)

YouTube Shorts (EST)

Peak days for long-form: Thursday and Friday consistently see the highest engagement. Peak days for Shorts: Friday and Saturday evenings perform strongest.

These are general starting points. Your own YouTube Analytics data should always take priority — more on how to read it below.

Why Upload Time Matters for YouTube's Algorithm

YouTube doesn't just rank videos by quality. The algorithm heavily weighs early performance signals to decide which videos to recommend. Here's how timing plays into that:

The first 1–2 hours after upload

When you publish a video, YouTube sends notifications to subscribers and starts testing your video with a small audience. During this window, the algorithm measures:

• Click-through rate (CTR) on your thumbnail and title
• Watch time and average view duration
• Engagement — likes, comments, shares, saves

If these early signals are strong, YouTube pushes the video to Browse, Suggested, and Search results. If they're weak, the video gets less exposure and has to rely on search traffic or external promotion to recover.

The first 24 hours

YouTube continues evaluating your video over the first day. Videos that maintain momentum — steady views, good retention, active comments — get progressively more reach. This is why posting when your audience is actually online matters so much.

The long-term effect of consistent timing

When you upload on a regular schedule at consistent times, your audience learns when to expect new content. This builds habitual viewership, which leads to stronger first-hour performance on every upload. Channels that post erratically often see inconsistent early metrics because subscribers don't know when to check back.

For more on how YouTube evaluates content, see our guide on YouTube audience retention.

Best Times to Post on YouTube by Day of the Week

Each day has different audience behavior patterns. Here's a detailed breakdown:

Monday

Best time: 2:00 PM – 4:00 PM EST

Monday is the slowest day for YouTube engagement overall. People are catching up on work and less likely to watch longer videos. However, it's a solid day for:

• Motivational and goal-setting content
• Weekly planning or productivity videos
• Short educational content

Tip: If Monday is your upload day, make your thumbnail and title especially compelling — you need to work harder to grab attention at the start of the week.

Tuesday

Best time: 1:00 PM – 3:00 PM EST

Engagement picks up significantly on Tuesday. Audiences are settled into their week and more willing to watch content during lunch breaks and early afternoon. Good for:

• Educational and how-to content
• Business and marketing videos
• Tutorials and walkthroughs

Wednesday

Best time: 12:00 PM – 3:00 PM EST

Wednesday is one of the strongest days for YouTube. Activity is high across most content categories. This is the best mid-week day for:

• All content types, especially educational
• How-to and tutorial content
• Product reviews and comparisons

Thursday

Best time: 2:00 PM – 4:00 PM EST

Thursday consistently ranks as one of the top two days for YouTube engagement. People are looking forward to the weekend and more receptive to entertainment, lifestyle, and gaming content. Strong for:

• Entertainment and comedy
• Lifestyle and vlogs
• Gaming content
• Product launches or announcements

Friday

Best time: 3:00 PM – 5:00 PM EST

Friday is the other top engagement day. The "weekend mood" means audiences are more relaxed and open to longer watch sessions. Ideal for:

• Entertainment and comedy
• Gaming sessions and streams
• Movie and music reviews
• Vlogs and lifestyle content

If you're streaming on YouTube, Friday evening is one of the best times to go live.

Saturday

Best time: 9:00 AM – 11:00 AM EST

Saturday morning is prime time for YouTube. People wake up without work obligations and turn to YouTube for entertainment, learning, and relaxation. Top categories:

• Lifestyle and vlog content
• DIY and crafts
• Cooking and recipe videos
• Family and kids content
• Longer educational deep-dives

Note: Saturday afternoon (1:00 PM – 3:00 PM) also performs well as people settle in for weekend viewing.

Sunday

Best time: 12:00 PM – 3:00 PM EST

Sunday afternoon is when viewers prepare for the week ahead. It's a strong day for content that helps people plan, learn, or get inspired:

• Educational and tutorial content
• Weekly planning and organization
• Self-improvement and motivational videos
• "Get ready for the week" content
• Religious and spiritual content

Sunday evening (7:00 PM – 9:00 PM) also works well for entertainment as people wind down before Monday.

For a deeper analysis of day-specific performance data, see our best days to post on YouTube guide.

Worst Times to Post on YouTube

Avoid uploading during these windows if possible:

• Weekdays before 7:00 AM EST — Most of the US is sleeping or commuting
• Weekdays 9:00 AM – 11:00 AM EST — People are in the most focused work period
• Late night (after 11:00 PM EST) — Most audiences are asleep, and your video will be stale by morning
• Major holiday mornings — People are busy with celebrations, not browsing YouTube

If you can only upload at off-peak times, use YouTube's built-in scheduling feature (covered below) to time your publish for a better window.

Best Times to Post YouTube Shorts

YouTube Shorts have different optimal posting times than long-form videos because they're consumed differently — primarily on mobile, often in quick scrolling sessions similar to TikTok or Instagram Reels.

Shorts vs. Long-Form: Key Differences

Shorts Day-by-Day Breakdown

Monday–Thursday: 6:00 PM – 9:00 PM EST

• After work/school hours drive mobile usage
• Commute times (5:00 PM – 6:00 PM) also see Shorts activity

Friday: 5:00 PM – 10:00 PM EST

• Weekend starts early, Shorts viewing extends into late evening
• This is the single highest-traffic window for Shorts

Saturday: 10:00 AM – 1:00 PM EST and 7:00 PM – 10:00 PM EST

• Two peaks: late morning and evening
• Entertainment and comedy Shorts perform particularly well

Sunday: 5:00 PM – 8:00 PM EST

• Evening viewing as people prepare for the week
• Educational and motivational Shorts see good performance

For Shorts content ideas, try our YouTube Shorts Idea Generator.

Shorts Posting Frequency

Unlike long-form videos, posting multiple Shorts per day is normal and even encouraged. If you're posting 2–3 Shorts daily, spread them across different peak windows rather than posting them all at once.

Compare how Shorts timing differs from Reels timing in our YouTube Shorts vs Instagram Reels comparison.

Best Times to Post by Content Type

Your niche audience may have very different habits from the general YouTube population. Here's how timing shifts by content category:

Educational Content

Best times: Tuesday–Thursday, 12:00 PM – 3:00 PM EST

• Viewers search for learning content during lunch breaks and early afternoon
• Tuesday and Wednesday are the strongest days
• Sunday afternoon also works well for "learn something new" mindset
• Pair with strong YouTube tags for search discoverability

Entertainment & Comedy

Best times: Friday–Sunday, 7:00 PM – 9:00 PM EST

• Leisure time viewing drives entertainment consumption
• Friday and Saturday evenings are the peak windows
• Late night (10:00 PM – 12:00 AM) also works for younger audiences

Gaming

Best times: Wednesday–Friday, 3:00 PM – 6:00 PM EST

• After school and work hours when gamers are active
• Thursday and Friday are the strongest days
• Saturday mornings work well for longer gameplay sessions
• For livestreams, Friday and Saturday evenings are ideal

Business & Marketing

Best times: Tuesday–Thursday, 10:00 AM – 12:00 PM EST

• Professional audiences watch during work hours
• Avoid weekends — business content sees a steep drop-off
• LinkedIn cross-promotion works well for this niche (best time to post on LinkedIn)

Lifestyle & Vlogs

Best times: Saturday–Sunday, 11:00 AM – 2:00 PM EST

• Weekend relaxation drives aspirational content viewing
• Saturday is the strongest day for lifestyle content
• Early evening (5:00 PM – 7:00 PM) works for working professionals

How-To & Tutorials

Best times: Monday–Wednesday, 2:00 PM – 5:00 PM EST

• People search for solutions during mid-week productivity periods
• Tuesday and Wednesday perform best
• Sunday afternoon for weekend project preparation
• Use our YouTube Hook Generator to grab attention in the first 5 seconds

Music

Best times: Friday, 12:00 PM – 2:00 PM EST (for new releases); evenings any day for general music content

• Friday is the industry standard for music releases (aligning with Spotify and Apple Music)
• Evening hours (7:00 PM – 11:00 PM) are consistently strong for music

Kids & Family

Best times: Saturday–Sunday, 8:00 AM – 10:00 AM EST

• Parents and children watch together on weekend mornings
• Weekday afternoons (3:00 PM – 5:00 PM) after school also work
• Holiday periods see significantly higher viewing

Best Times to Post on YouTube by Time Zone

Your ideal posting time depends entirely on where your audience lives. If you have a global audience, you'll need to make trade-offs or consider posting at times that overlap multiple regions.

How to Find Your Audience's Location

Go to YouTube Studio → Analytics → Audience → Top geographies. This shows you exactly which countries and regions your viewers are in. Use this data to choose the right time zone focus.

United States (EST/CST/MST/PST)

If your audience is primarily US-based, optimize for Eastern Time since it covers the largest population center. For other US time zones:

If you have a split US audience (e.g., East Coast and West Coast), posting at 2:00 PM – 3:00 PM EST (11:00 AM – 12:00 PM PST) catches both coasts during active hours.

United Kingdom (GMT/BST)

The UK is a major YouTube market and posting times differ from US recommendations.

Best posting times for UK audiences (local time):

• Weekdays: 5:00 PM – 7:00 PM GMT (after work)
• Weekends: 10:00 AM – 12:00 PM GMT (morning leisure)
• Peak days: Thursday and Friday

If you're in the US targeting UK viewers: Post at 12:00 PM – 2:00 PM EST to hit the UK evening window (5:00 PM – 7:00 PM GMT).

UK YouTube viewership peaks during evening commute hours and after-dinner relaxation time. Content about football, cooking, comedy, and music tends to do particularly well on Friday evenings.

Japan (JST) — Best Times to Post on YouTube in Japan

Japan has one of the most active YouTube audiences in Asia. Japanese viewers have distinct viewing patterns:

Best posting times for Japan (JST):

• Weekdays: 7:00 PM – 10:00 PM JST (after work/dinner)
• Weekends: 10:00 AM – 1:00 PM JST (late morning) and 7:00 PM – 10:00 PM JST (evening)
• Peak days: Friday and Saturday

Best days to post on YouTube in Japan:

• Friday evening is the strongest window — viewers start weekend leisure browsing
• Saturday has the highest overall viewing time
• Sunday afternoon works well for educational and lifestyle content
• Weekday commute hours (7:00 AM – 9:00 AM JST) are strong for Shorts on mobile

If you're in the US targeting Japanese viewers: Post at 5:00 AM – 7:00 AM EST to hit the JST evening window (7:00 PM – 9:00 PM JST). YouTube's scheduler makes this easy — you don't need to be awake at 5 AM.

YouTube Shorts in Japan: Shorts are extremely popular in Japan. Best Shorts times are 12:00 PM – 1:00 PM JST (lunch break) and 8:00 PM – 10:00 PM JST (evening scrolling). Friday evenings see the highest Shorts activity.

YouTube is the most-used social media platform in Japan, which makes timing optimization here especially impactful.

Russia & CIS (MSK)

Best posting times for Russian audiences (Moscow Time):

• Weekdays: 6:00 PM – 9:00 PM MSK (evening)
• Weekends: 11:00 AM – 2:00 PM MSK (late morning/afternoon)
• Peak days: Friday and Saturday

YouTube Shorts in Russia: Best times are 7:00 PM – 10:00 PM MSK on weekdays. Saturday evening is particularly strong.

If you're in the US targeting Russian viewers: Post at 10:00 AM – 12:00 PM EST to hit the MSK evening window (6:00 PM – 8:00 PM MSK).

Australia (AEST)

Best posting times for Australian audiences (AEST):

• Weekdays: 7:00 PM – 9:00 PM AEST
• Weekends: 10:00 AM – 12:00 PM AEST
• Peak days: Friday and Saturday

India (IST)

Best posting times for Indian audiences (IST):

• Weekdays: 6:00 PM – 9:00 PM IST
• Weekends: 11:00 AM – 1:00 PM IST and 7:00 PM – 9:00 PM IST
• Peak days: Saturday and Sunday

India is one of YouTube's largest markets by number of users. Mobile viewing dominates, making Shorts timing particularly important here.

Global Audience Strategy

If your analytics show viewers spread across multiple continents, these overlap windows can help:

For channels with large international audiences, 12:00 PM – 2:00 PM EST is the closest to a "universal best time" because it captures US afternoon viewing, European evening viewing, and Asian late-night viewing in a single window.

How to Find YOUR Best Posting Time Using YouTube Analytics

General recommendations are a starting point, but your own data is always more accurate. Here's how to read YouTube's built-in analytics:

Step 1: Open the Audience Activity Report

1. Go to YouTube Studio
2. Click Analytics in the left sidebar
3. Select the Audience tab
4. Scroll to "When your viewers are on YouTube"

Step 2: Read the Heatmap

YouTube shows a purple heatmap where darker colors mean more of your audience is online. Look for:

• The darkest blocks — these are your peak activity windows
• Patterns across days — is your audience more active on weekends or weekdays?
• Consistency — do the same time blocks light up every week?

Step 3: Schedule 1–2 Hours Before Peak Activity

Don't post at peak time. Post before it. This gives YouTube time to:

• Process your video (encoding, thumbnail generation)
• Send subscriber notifications
• Run initial audience tests
• Start building engagement momentum

If your heatmap shows peak activity at 6:00 PM, schedule your upload for 4:00 PM – 5:00 PM.

Step 4: Track and Compare

After adjusting your posting time, monitor these metrics over 3–4 weeks:

First 24-hour metrics:

• Views in the first 2 hours and first 24 hours
• Click-through rate on your thumbnail
• Average view duration
• Likes-to-views ratio

Week-over-week metrics:

• Total impressions
• Suggested video traffic
• Browse feature traffic
• Subscriber growth from each upload

Use our YouTube average views calculator to benchmark your performance.

Step 5: Run Simple A/B Tests

Test one variable at a time:

1. Keep your content type and quality consistent
2. Change only the posting time (e.g., 2 PM vs 5 PM for two weeks each)
3. Compare first-24-hour performance across the test period
4. Document what works and repeat

Important: You need at least 4–6 uploads per time slot to draw meaningful conclusions. One good or bad video doesn't prove anything.

How to Schedule YouTube Uploads

You don't need to be at your computer at the optimal posting time. YouTube has a built-in scheduler, and several third-party tools offer additional features.

YouTube's Built-In Scheduler

1. Upload your video in YouTube Studio
2. Instead of clicking "Publish," select "Schedule"
3. Choose your date and time
4. Click Schedule — your video will automatically go live at the set time

YouTube allows scheduling up to several months in advance. Subscriber notifications go out at the scheduled publish time, not when you upload the file.

Tip: Upload and schedule your videos during off-hours (like late at night) and let them publish at your optimal time. This saves you from having to interrupt your day to manually publish.

Third-Party Scheduling Tools

For creators managing multiple platforms, these tools offer YouTube scheduling plus cross-platform publishing:

For a detailed comparison of scheduling options, see our social media scheduler guide and automation tools guide.

Scheduling YouTube Shorts

Shorts can be scheduled the same way as regular videos. Since Shorts are typically posted more frequently (1–3 per day), batch-creating and scheduling a week of Shorts at once can save significant time.

For Shorts ideas to batch-produce, try our YouTube Shorts Idea Generator.

Seasonal and Holiday Adjustments

Posting times shift throughout the year based on daylight, holidays, school schedules, and viewing habits.

Seasonal Patterns

• Summer (June–August): Viewers are more active earlier in the day. Post 1–2 hours earlier than usual. Travel and outdoor content peaks.
• Fall (September–November): Back-to-school brings more predictable viewing patterns. Educational content demand rises.
• Winter (December–February): Evening viewing increases as people spend more time indoors. Holiday content should be published 1–2 weeks before the holiday, not on the day itself.
• Spring (March–May): Gradual shift toward earlier viewing times. Fitness, home improvement, and gardening content sees increased interest.

Holiday Strategy

• Post holiday content 1–2 weeks early — people search for holiday-related videos before the actual date
• Avoid posting on major holidays (Christmas Day, Thanksgiving, New Year's Day) — viewership drops as people are busy with celebrations
• Post-holiday rebound: The days after major holidays often see high viewing as people are off work but done with celebrations

Plan your holiday content schedule with our Social Media Holiday Calendar.

Using YouTube Premieres for Better Timing

YouTube Premieres let you schedule a video that plays live for the first time, with a live chat. This is a powerful timing tool because:

• Pre-launch hype: Your video appears on your channel with a countdown before it goes live
• Subscriber notifications: Viewers can set reminders to be notified when the premiere starts
• Live chat engagement: The chat during premiere drives higher engagement signals
• Community building: Creates an event-like experience around your upload

When to use Premieres:

• Important uploads you want maximum first-hour engagement on
• Collaborations or special announcements
• Videos with high production value where you want to build anticipation

Schedule Premieres for the same optimal windows as regular uploads, but announce them 24–48 hours in advance using YouTube Community Posts.

Common Mistakes That Hurt Your Video's Timing Performance

1. Only following generic advice without checking your own analytics

Every channel's audience is different. A gaming channel targeting teenagers has completely different peak hours than a B2B marketing channel targeting professionals. Always verify general recommendations against your YouTube Studio data.

2. Posting inconsistently

Switching between random upload times confuses both your audience and the algorithm. Pick a schedule and stick with it for at least a month before changing. Consistency > perfection when it comes to timing.

3. Ignoring your audience's actual location

If your channel analytics show that your audience is in India or Japan, US-centric posting times will hurt your performance. Check YouTube Studio → Analytics → Audience → Top geographies and optimize accordingly.

4. Publishing at peak time instead of before peak time

A common misconception is to post when the most people are online. But YouTube needs time to process your video, send notifications, and test it with initial viewers. Post 1–2 hours before peak for best results.

5. Not being active after posting

The first hour after upload is when you should be responding to comments, pinning a top comment, and sharing on other platforms. Early comment activity signals engagement to the algorithm. Don't post and walk away.

6. Neglecting thumbnail and title optimization

Even perfect timing won't help if your click-through rate is low. A great posting time puts your video in front of more people, but the thumbnail and title determine whether they click. These work together.

Frequently Asked Questions

What is the best time to post on YouTube to get the most views?

For US audiences, 2:00 PM – 4:00 PM EST on weekdays (especially Thursday and Friday) and 9:00 AM – 11:00 AM EST on Saturday tend to drive the most views. However, always check your YouTube Studio analytics under Audience → "When your viewers are on YouTube" — your specific audience may peak at different times. Post 1–2 hours before peak activity for best results.

Does the time you post on YouTube really matter?

Yes. YouTube's algorithm evaluates a video's performance most heavily in the first 1–2 hours after upload. Posting when your audience is online means more immediate views, higher click-through rates, and stronger engagement signals — all of which tell the algorithm to recommend your video to more people. That said, timing is one factor alongside content quality, thumbnails, titles, and SEO.

What is the best time to post on YouTube on Sunday?

Sunday's best posting window is 12:00 PM – 3:00 PM EST for long-form videos. Sunday evening (7:00 PM – 9:00 PM EST) also works well for entertainment content. For YouTube Shorts, 5:00 PM – 8:00 PM EST on Sunday sees good engagement. Sunday is particularly strong for educational, tutorial, and self-improvement content as viewers prepare for the week ahead.

What is the best time to post on YouTube on Saturday?

Saturday morning, 9:00 AM – 11:00 AM EST, is the best window for long-form videos. People wake up without work obligations and turn to YouTube for entertainment and learning. Saturday afternoon (1:00 PM – 3:00 PM) is also strong. For Shorts, 10:00 AM – 1:00 PM and 7:00 PM – 10:00 PM EST are the two peak windows.

What is the best time to post on YouTube on Monday?

Monday is the weakest day for YouTube engagement overall. If you must post on Monday, 2:00 PM – 4:00 PM EST gives you the best chance. Motivational, productivity, and planning-type content performs better on Mondays than entertainment. Consider starting your posting schedule on Tuesday or later in the week instead.

What is the best time to post on YouTube in Japan (JST)?

For Japanese audiences, the best times are 7:00 PM – 10:00 PM JST on weekdays (especially Friday) and 10:00 AM – 1:00 PM JST on weekends. YouTube Shorts do well at 12:00 PM – 1:00 PM JST during lunch breaks and 8:00 PM – 10:00 PM JST in the evening. Friday and Saturday are the peak days. YouTube is the most-used social media platform in Japan, making timing optimization especially valuable for this market.

What are the best times to post YouTube Shorts?

YouTube Shorts perform best during evening hours: 6:00 PM – 9:00 PM EST on weekdays, with Friday evenings (5:00 PM – 10:00 PM) being the single strongest window. On weekends, there are two peaks: late morning (10:00 AM – 1:00 PM) and evening (7:00 PM – 10:00 PM). Shorts follow mobile usage patterns more than desktop/TV patterns, so they skew toward after-work hours compared to long-form videos.

How do I find the best posting time for my specific YouTube channel?

Go to YouTube Studio → Analytics → Audience tab → "When your viewers are on YouTube." This heatmap shows when your specific audience is online. The darkest blocks are your peak windows. Schedule uploads 1–2 hours before these peaks. Test a time for 3–4 weeks (at least 4–6 uploads) before concluding whether it works. Your own data will always be more accurate than general guidelines.

Should I post at the same time every day on YouTube?

Consistency matters more than perfection. Posting on the same days at the same times trains your audience to expect your content, which leads to stronger first-hour engagement. Most successful YouTubers post on a set schedule — for example, every Tuesday and Friday at 3 PM. Even if your chosen time isn't the absolute optimal window, the consistency benefit often outweighs the timing benefit.

How far in advance can you schedule YouTube videos?

YouTube allows scheduling videos several months into the future. There's no strict maximum date enforced — creators regularly schedule content weeks or months ahead. To schedule, upload your video in YouTube Studio, select "Schedule" instead of "Publish," and pick your date and time. The video will automatically go public at the scheduled time.

What are the worst times to post on YouTube?

Avoid posting before 7:00 AM EST on weekdays (most US audiences are asleep), between 9:00 AM – 11:00 AM EST (deep focus work period), after 11:00 PM EST (video will be stale by morning), and on major holiday mornings. These times result in poor first-hour engagement signals, making it harder for the algorithm to recommend your video.

Do YouTube Shorts have different optimal posting times than regular videos?

Yes. Regular long-form videos perform best during early-to-mid afternoon (12:00 PM – 5:00 PM EST) on weekdays, while Shorts peak later in the evening (6:00 PM – 9:00 PM EST). This is because Shorts are consumed on mobile in quick-scrolling sessions that happen after work and school. Shorts can also be posted multiple times per day, unlike long-form videos where 1–3 per week is typical.

What is the best time to go live on YouTube?

The best times for YouTube livestreams are Saturday and Sunday, 2:00 PM – 4:00 PM EST. Evening streams (7:00 PM – 10:00 PM EST) on Friday and Saturday also perform well. For live content, timing is even more critical than for regular uploads because viewers need to be online in real time. Announce your stream at least 24 hours in advance using Community Posts and Premieres. See our full YouTube streaming guide for more.

Is it better to post when my audience is online or before?

Post 1–2 hours before peak activity. YouTube needs time to process your video (encoding, generating thumbnails for different devices), send subscriber notifications, and test it with an initial audience. By posting slightly early, your video reaches peak visibility right as the most people come online.

Related YouTube Guides

• Best Days to Post on YouTube — Detailed day-by-day performance analysis
• YouTube SEO Checklist — Optimize titles, descriptions, tags, and thumbnails
• YouTube Audience Retention Guide — Keep viewers watching longer
• How to Get Your YouTube Channel Noticed — Complete growth strategy
• How to Stream on YouTube — Livestreaming setup and timing
• YouTube Thumbnail Best Practices — Design thumbnails that get clicks
• YouTube Community Posts Guide — Engage your audience between uploads
• YouTube Shorts vs Instagram Reels — Compare short-form video platforms
• Best Hashtags for YouTube Shorts — Improve Shorts discoverability

Posting Times for Other Platforms

• Best Time to Post on TikTok
• Best Time to Post on LinkedIn
• Best Times to Post on Facebook
• Best Time to Post on Twitter/X
• Best Times to Post on Pinterest
• Best Times to Post Instagram Reels

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