Lawn Care & Landscaping Social Media Marketing: Posts That Get Clients
TL;DR - Quick Answer
7 min readStep-by-step guide. Follow it to get results.
Lawn Care & Landscaping Social Media Marketing
Quick answer: Post before/after transformation photos on Facebook, use local hashtags like #[YourCity]LawnCare, and capture every job. Before/afters are your most powerful content.
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Quiz: Best Platform for Lawn Care?
Which platform should a lawn care business prioritize first?
A) Instagram B) TikTok C) Facebook D) LinkedIn
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C) Facebook
Facebook has the largest user base for homeowners aged 30-65. Local groups, marketplace, and easy sharing make it ideal for local service businesses. Instagram is a strong second choice.
Platform Priority Guide
Facebook Strategy
Weekly Posting Schedule
Facebook Groups Approach
- Join local community groups
- Provide helpful advice (not just promotion)
- Respond to "looking for lawn care" posts
- Build reputation as the helpful expert
Quiz: Best Content Type?
What type of lawn care content typically performs best on social media?
A) Equipment photos B) Price lists C) Before/after transformations D) Crew selfies
Click for answer
C) Before/after transformations
Dramatic visual transformations create immediate impact. A patchy, overgrown yard becoming pristine is inherently compelling. Always capture before/after shots of every job.
Instagram Content Strategy
Feed Posts
- High-quality before/after transformations
- Completed project photos
- Seasonal service highlights
Stories
- Daily job progress
- Time-lapse mowing videos
- Quick tips and weather updates
Reels
- Transformation timelapses
- Oddly satisfying mowing patterns
- Equipment in action
Hashtag Strategy
Local (always use):
#[City]LawnCare
#[City]Landscaping
#[County]Lawns
Service-specific:
#LawnCare #LandscapeDesign #LawnMaintenance
#CurbAppeal #BeforeAndAfter
Seasonal:
#SpringCleanup #FallLeafRemoval
#SummerLawns #WinterPrep
TikTok Content Ideas
Content that goes viral:
- "Most overgrown lawn we've ever seen" reveals
- Oddly satisfying edging and trimming
- Dramatic mowing stripes and patterns
- Equipment POV videos
- Problem-solving transformations
Keep videos 15-30 seconds with the reveal at the end.
Quiz: Hashtag Strategy
How should a lawn care business in Austin use hashtags?
A) Only use #LawnCare B) Mix local (#AustinLawnCare) and general (#Landscaping) hashtags C) Use 30 random hashtags D) Don't use hashtags
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B) Mix local (#AustinLawnCare) and general (#Landscaping) hashtags
Local hashtags help nearby customers find you. General hashtags build broader visibility. A mix of 10-15 hashtags with 3-5 local ones performs best.
Seasonal Content Calendar
Before/After Best Practices
Capture:
- Same angle for before and after
- Wide shots showing full property
- Detail shots of specific improvements
- Best lighting (avoid harsh midday)
Caption template:
From overgrown to outstanding!
This [neighborhood] property hadn't been touched in [time].
After [X] hours, the transformation speaks for itself.
Ready for your transformation? Link in bio.
#[City]LawnCare #BeforeAndAfter #CurbAppeal
Converting Followers to Customers
Effective CTAs:
- "DM for a free quote"
- "Link in bio to book"
- "Comment 'QUOTE' for pricing"
Quick Start Checklist
- Set up Facebook Business Page with complete info
- Claim and optimize Google Business Profile
- Start photographing every job (before and after)
- Post your first transformation this week
- Create hashtag list for your area
- Join 2-3 local Facebook groups
Key Takeaways
- Facebook is your primary platform, focus here first
- Before/afters are your best content, capture every job
- Local hashtags matter, target your service area
- Consistency beats perfection, post regularly
- Seasonal content keeps you relevant, plan ahead
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