How to Boost LinkedIn Posts: Complete Guide

Want more visibility for your LinkedIn content? Boosting puts your posts in front of people beyond your current followers.

What is LinkedIn Post Boosting?

Boosting a LinkedIn post means paying to show it to more people. Your organic post becomes a sponsored post that appears in the feeds of your target audience.

Key benefits:

• Reach beyond your followers
• Target specific audiences
• Drive traffic and engagement
• Generate leads
• Increase brand awareness

For better organic reach first, see best time to post on LinkedIn.

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How to Boost a LinkedIn Post (Step-by-Step)

Step 1: Find a High-Performing Post

Only boost posts that already perform well organically. Look for:

• High engagement rate (likes, comments, shares)
• Relevant to your target audience
• Clear call-to-action

Tip: Posts with 2x your normal engagement are good candidates. Use our engagement calculator to measure performance.

Step 2: Click "Boost" on the Post

On any published post from your Company Page:

1. Find the post you want to boost
2. Click the "Boost" button below the post
3. You'll enter the Campaign Manager setup

Step 3: Choose Your Objective

LinkedIn offers three objectives for boosted posts:

Step 4: Define Your Audience

Target by:

• Location - Countries, regions, cities
• Job titles - Decision-makers, specific roles
• Industries - Target relevant sectors
• Company size - SMBs vs enterprise
• Interests - Professional interests and skills

Minimum audience size: 1,000 members

Step 5: Set Budget and Schedule

Minimum daily budget: $10/day

Duration options:

• 1 day (minimum)
• 7 days (recommended for testing)
• 14 days (for campaigns)
• Custom end date

Step 6: Review and Launch

Review your targeting, budget, and post content. Click "Boost" to launch.

Your boosted post will enter review (usually approved within hours).

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LinkedIn Post Boosting Costs

Average Costs

Factors Affecting Cost

1. Audience competitiveness - C-suite targeting costs more
2. Industry - Tech and finance are more expensive
3. Targeting specificity - Narrow audiences cost more per impression
4. Time of year - Q4 is most expensive

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Who Can Boost LinkedIn Posts?

Requirements:

• Company Page admin or content admin role
• Page must be published (not in draft)
• Must have a payment method connected
• Post must be from your Company Page (not personal posts)

Personal posts cannot be boosted through the Boost feature. For personal profile content, you need to create ads in Campaign Manager.

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Boosting vs. LinkedIn Ads

Use boosting for: Quick wins, testing content, simple awareness

Use LinkedIn Ads for: Lead generation, complex funnels, precise targeting

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Best Practices for Boosting LinkedIn Posts

1. Only Boost Winners

Don't boost underperforming content. If it didn't work organically, paying won't fix it.

Boost posts that have:

• 2x your average engagement
• High comment-to-like ratio
• Strong share counts

2. Target Thoughtfully

Avoid too-broad targeting. Better to reach 10,000 relevant people than 100,000 irrelevant ones.

Good targeting example:

• Marketing Directors
• At companies with 200+ employees
• In United States
• In Software industry

3. Set Realistic Budgets

Start with $10 to $25/day for testing. Scale what works.

Testing budget: $100 to $250 total

Campaign budget: $500+ for meaningful results

4. Monitor and Optimize

Check performance daily during the boost:

• Are you hitting engagement goals?
• Is cost per result acceptable?
• Should you extend or cut the campaign?

5. Time It Right

Best days: Tuesday to Thursday

Best times: 7 to 8 AM, 12 PM, 5 to 6 PM (audience timezone)

Avoid: Weekends (lower engagement on LinkedIn)

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When to Boost LinkedIn Posts

Good Reasons to Boost

• Launching something new - Product, service, feature
• Event promotion - Webinars, conferences
• Major announcements - Funding, partnerships, milestones
• High-performing content - Amplify what's already working
• Recruiting pushes - Job openings at scale

When NOT to Boost

• Post performed poorly organically - Boosting won't save bad content
• No clear goal - Know what success looks like first
• Very narrow audience - Use full Campaign Manager instead
• Personal profile content - Boosting only works for Company Pages

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Measuring Boosted Post Performance

Key Metrics to Track

What's "Good" Performance?

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Alternatives to Boosting

Employee Advocacy

Your employees' networks are free reach. Encourage team members to share and engage with company posts.

Impact: Average employee post reaches 10x more than company page posts.

Organic Optimization

Before paying, maximize organic reach:

• Post at optimal times
• Engage with comments quickly
• Use relevant hashtags
• Tag relevant people and companies
• Create engaging formats (carousels, polls, videos)

Need help creating posts? Try our LinkedIn post generator or LinkedIn caption generator.

LinkedIn Ads (Full Campaign Manager)

For advanced targeting and lead generation:

• Sponsored Content
• Message Ads
• Lead Gen Forms
• Conversation Ads
• Text Ads

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Troubleshooting

"Boost" Button Not Showing

Possible causes:

• You don't have admin access
• Post is from a personal profile
• Page is in draft status
• LinkedIn is testing (feature availability varies)

Boost Not Getting Approved

Common rejection reasons:

• Prohibited content (tobacco, gambling, etc.)
• Political content restrictions
• Third-party data claims
• Misleading content

Low Performance

If results are poor:

1. Check audience targeting (too broad or narrow?)
2. Review post content (is it compelling?)
3. Test different times
4. Increase budget (too low to optimize)

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Key Takeaways

• Only boost winners - Posts already performing well
• Start small - $10 to $25/day to test
• Target thoughtfully - Quality over quantity
• Set clear goals - Know what success means
• Monitor daily - Optimize or cut underperformers
• Consider alternatives - Employee advocacy and organic optimization are free

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Related Resources

LinkedIn Tools

• LinkedIn Post Generator
• LinkedIn Caption Generator
• LinkedIn Headline Generator
• LinkedIn SSI Checker

LinkedIn Guides

• Best Time to Post on LinkedIn
• LinkedIn Algorithm Guide
• LinkedIn Ads Complete Guide
• LinkedIn Best Practices