LinkedIn Post Size Guide 2025: Optimal Dimensions for Maximum Engagement
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LinkedIn Post Size Guide 2025: Optimal Dimensions for Maximum Engagement
LinkedIn Post Size Quick Reference 2025
Image Posts:
- Single image: 1200x627px
- Square post: 1080x1080px
- Vertical: 1080x1350px
- Carousel: 1080x1080px each
Video & Profile:
- Video: 1280x720px (16:9)
- Profile picture: 400x400px
- Cover photo: 1584x396px
- Company banner: 1192x220px
LinkedIn Image Post Sizes 2025
LinkedIn's image requirements have evolved to prioritize professional quality and mobile optimization. Here are the exact dimensions you need for maximum impact and engagement in 2025.
Single Image Posts
Recommended Size: 1200 × 627px
- Aspect Ratio: 1.91:1
- Perfect for LinkedIn's desktop and mobile feed
- Optimized for sharing and engagement
- Displays well when shared to other platforms
- Professional landscape format
Pro Tip: This size ensures your image won't be cropped in LinkedIn's feed and maintains professional quality across all devices.
LinkedIn Square Posts
Square Format: 1080 × 1080px
- Aspect Ratio: 1:1
Best Use Cases:
- Infographics and data visualizations
- Quote cards and motivational content
- Product showcases and announcements
- Professional headshots and team photos
Advantages:
- Consistent across all platforms
- Great for mobile viewing
- Perfect for carousel posts
- Professional and clean appearance
Considerations:
- Less space for detailed content
- May appear smaller in feed
- Not ideal for landscape images
- Requires concise messaging
Vertical LinkedIn Posts
Vertical Format: 1080 × 1350px
- Aspect Ratio: 4:5
Optimal Content Types:
- Mobile-first content and screenshots
- Long-form infographics and lists
- Step-by-step tutorials and processes
- Portrait photography and headshots
LinkedIn Carousel Posts
Carousel Specifications:
- Each Slide Size: 1080 × 1080px
- Slides Maximum: 2-10
- Upload Format: PDF
Carousel Best Practices:
- Use consistent branding across all slides
- Include slide numbers for easy navigation
- Start with an eye-catching cover slide
- End with a clear call-to-action
High-Performing Content:
- Industry insights and trends
- How-to guides and tutorials
- Case studies and success stories
- Company culture and behind-the-scenes
- Educational content and tips
- Product features and benefits
LinkedIn Video Post Sizes
Video Specifications
Recommended Resolution: 1280 × 720px (16:9)
- Minimum Length: 3 seconds
- Maximum Length: 10 minutes
Alternative Video Formats:
- Square (1:1): 1080 × 1080px
- Vertical (9:16): 1080 × 1920px
- Portrait (4:5): 1080 × 1350px
Note: 16:9 landscape format typically performs best for LinkedIn's professional audience.
LinkedIn Profile & Company Page Sizes
Personal Profile
Profile Picture: 400 × 400px
- Minimum recommended
- Square format
Background Photo: 1584 × 396px
- Aspect ratio: 4:1
Company Page
Company Logo: 300 × 300px
- Minimum square format
Cover Image: 1192 × 220px
- Aspect ratio: 5.4:1
File Size & Format Requirements
Image Requirements
- Maximum file size: 8MB
- Supported formats: JPG, PNG, GIF
- Recommended format: PNG for graphics, JPG for photos
- Color space: sRGB
Video Requirements
- Maximum file size: 5GB
- Supported formats: MP4, MOV, AVI
- Recommended codec: H.264
- Frame rate: 30fps maximum
Mobile Optimization Tips
Over 60% of LinkedIn users access the platform on mobile devices. Here's how to ensure your content looks great on all screen sizes:
Mobile Best Practices
- Use readable fonts (minimum 14px)
- Keep text concise and impactful
- Use high contrast for better readability
- Test on multiple device sizes
- Optimize images for fast loading
Common Mobile Mistakes
- Text that's too small to read
- Images that don't scale properly
- Important elements cut off on mobile
- Low-resolution images that appear pixelated
- Overcrowded designs
LinkedIn Post Design Best Practices
Professional Branding
- Consistent color scheme
- Professional typography
- Clean, minimal design
- Company logo placement
- Brand voice consistency
Content Strategy
- Value-driven messaging
- Industry insights
- Thought leadership
- Professional achievements
- Educational content
Engagement Tactics
- Ask questions
- Share experiences
- Use relevant hashtags
- Include calls-to-action
- Tag relevant connections
Recommended Design Tools for LinkedIn
Free Tools
- Canva: Templates specifically for LinkedIn
- GIMP: Free image editing software
- Unsplash: High-quality stock photos
- Google Fonts: Professional typography
Professional Tools
- Adobe Creative Suite: Professional design
- Figma: Collaborative design platform
- Sketch: UI/UX design tool
- Buffer or Hootsuite: Social media scheduling
Measuring LinkedIn Post Performance
Key Metrics to Track
- Impressions and reach
- Engagement rate (likes, comments, shares)
- Click-through rate (for links)
- Profile visits and connection requests
A/B Testing Ideas
- Square vs. landscape image formats
- Single image vs. carousel posts
- Different headline styles and lengths
- Various color schemes and branding
- Professional vs. behind-the-scenes content
Key Takeaways: LinkedIn Post Sizes 2025
Essential Dimensions
- Single posts: 1200×627px (landscape)
- Square posts: 1080×1080px
- Vertical posts: 1080×1350px
- Video: 1280×720px (16:9 ratio)
- Profile picture: 400×400px minimum
Success Factors
- Mobile-optimized design
- Professional, consistent branding
- High-quality, relevant visuals
- Clear, value-driven messaging
- Regular performance monitoring
Success on LinkedIn comes from understanding both the technical requirements and the professional context of your audience. Use these specifications as your foundation, but remember that compelling content and genuine engagement are what truly drive results on the platform.
Frequently Asked Questions About LinkedIn Post Sizes
What are the optimal dimensions for LinkedIn image posts in 2025?
For single image posts, use 1200x627px (landscape format with 1.91:1 aspect ratio). For square posts, use 1080x1080px (1:1 ratio). For vertical posts, use 1080x1350px (4:5 ratio). These dimensions ensure your images display properly without cropping across desktop and mobile devices.
What's the maximum file size for LinkedIn images and videos?
Images can be up to 8MB and should be in JPG, PNG, or GIF format. Videos can be up to 5GB in MP4, MOV, or AVI format. For best performance, keep images under 2MB and videos under 500MB to ensure fast loading times.
What are the ideal dimensions for LinkedIn carousel posts?
Each carousel slide should be 1080x1080px (square format) and uploaded as a PDF with 2-10 slides maximum. Use consistent branding across all slides and include slide numbers for easy navigation. Start with an eye-catching cover slide and end with a clear call-to-action.
What video dimensions work best for LinkedIn posts?
The recommended video resolution is 1280x720px (16:9 landscape format) for optimal viewing on both desktop and mobile. Alternative formats include square (1080x1080px), vertical (1080x1920px), and portrait (1080x1350px). Videos should be 3 seconds to 10 minutes long with 30fps maximum frame rate.
What are the current LinkedIn profile picture and banner size requirements?
Profile pictures should be 400x400px minimum (square format). Background photos should be 1584x396px (4:1 aspect ratio). For company pages, use 300x300px minimum for logos and 1192x220px (5.4:1 ratio) for cover images.
Should I use landscape, square, or vertical images for better LinkedIn engagement?
Landscape (1200x627px) typically performs best for LinkedIn's professional audience and displays well on desktop. Square (1080x1080px) works great for mobile viewing and carousel posts. Vertical formats work well for mobile-first content but may appear smaller in desktop feeds.
How do LinkedIn image sizes differ between personal and company pages?
Personal profiles use 400x400px profile pictures and 1584x396px background photos. Company pages use 300x300px logos and 1192x220px cover images. Post content dimensions remain the same (1200x627px for landscape, 1080x1080px for square) regardless of page type.
What image formats work best for LinkedIn posts?
Use PNG for graphics, infographics, and images with text for crisp quality. Use JPG for photographs to keep file sizes smaller. Both formats are fully supported, but PNG typically provides better quality for professional graphics and charts common on LinkedIn.
How important is mobile optimization for LinkedIn post images?
Very important - over 60% of LinkedIn users access the platform on mobile devices. Use readable fonts (minimum 14px), high contrast colors, and test your images on multiple device sizes. Ensure important text and visual elements aren't too small to read on mobile screens.
Can I use the same image dimensions across all social media platforms?
While 1080x1080px (square) works across most platforms, LinkedIn's professional audience often prefers landscape format (1200x627px) for better desktop viewing. For maximum impact, optimize specifically for LinkedIn rather than using one-size-fits-all dimensions.
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