Threads by Instagram: What It Is & Why Your Business Should Be There
TL;DR - Quick Answer
8 min readTips you can use today. What works and what doesn't.
Threads by Instagram: Complete Guide
Quick answer: Threads is Meta's text-based social app (companion to Instagram). Sign in with your Instagram account, post up to 500 characters, and focus on conversation over polished content.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialWhat Is Threads?
Quiz: Threads vs X (Twitter)
What's the main difference between Threads and X for account creation?
A) Threads requires a separate account B) Threads uses your Instagram account C) Threads requires a phone number D) There's no difference
Click for answer
B) Threads uses your Instagram account
Threads is tied to Instagram. Your Instagram handle becomes your Threads handle, and your verification status carries over. This makes onboarding easy if you already have an Instagram presence.
Threads vs X Comparison
X/Twitter scheduling tip: For X thread scheduling, Typefully is purpose-built with real-time analytics—see Typefully pricing for costs.
How Threads Works
Account Setup
- Download Threads app (iOS/Android)
- Sign in with Instagram account
- Import bio and profile picture
- Auto-follow Instagram followers on Threads
Posting Options
- Text posts up to 500 characters
- Images (up to 10 per post)
- Videos (up to 5 minutes)
- Links with previews
- Polls and interactive features
Quiz: Why Should Businesses Use Threads?
What's a key advantage of Threads for businesses already on Instagram?
A) Completely different audience B) Import existing followers who are on Threads C) Better than Instagram for photos D) No learning curve required
Click for answer
B) Import existing followers who are on Threads
If you have Instagram followers, many are likely already on Threads. You can easily cross-promote and leverage your existing audience instead of starting from zero.
Why Businesses Should Be on Threads
Content Strategy
What Works on Threads
Posting Frequency
Key rule: Engage more than you post.
Quiz: What's the Right Tone for Threads?
What type of content performs best on Threads?
A) Polished corporate announcements B) Conversational, casual, authentic posts C) Only promotional content D) Long-form essays
Click for answer
B) Conversational, casual, authentic posts
Threads favors casual, authentic communication. It's not a broadcast platform, it's a conversation platform. Show personality, engage in discussions, and be less polished than you are on Instagram.
Do vs. Don't
Building Your Following
Growth Tactics
Setting Up Your Business Account
Step-by-Step
- Download Threads app
- Sign in with Instagram
- Keep same username (recommended)
- Import bio and profile picture
- Follow relevant accounts in your industry
- Post introduction thread
- Start engaging with others
Profile Optimization
- Clear, recognizable profile photo
- Compelling bio (150 characters)
- Link to website
- Consistent with Instagram branding
Threads Analytics
What to Track
Threads vs Instagram
Use both: Cross-promote and use each for its strengths.
Quick Start Checklist
- Download Threads and create account with Instagram
- Optimize profile with clear bio and photo
- Follow 20+ relevant accounts in your industry
- Post introduction thread
- Reply to 5-10 posts (engage before posting more)
- Set schedule: 3-5x weekly minimum
- Cross-promote on Instagram Stories
Key Takeaways
- Threads is text-based, companion to Instagram
- Use your Instagram account, easy onboarding
- Focus on conversation, not broadcast
- Be authentic, less polished works better
- Cross-promote, leverage your Instagram following
Related Resources
Was this article helpful?
Let us know what you think!
