12 Best Video Distribution Software & Tools in 2026
TL;DR - Quick Answer
13 min readTips you can use today. What works and what doesn't.
Creating video is half the battle. Distribution is the other half, and most people fail at it.
The answer: Different tools for different goals. YouTube for reach, Wistia for leads.
Skip to: Top 3 Picks | Full Comparison | By Use Case
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Start your free trialWhat Is Video Distribution Software?
Video distribution software helps you:
- Host and store video content
- Distribute to multiple platforms
- Manage video across channels
- Track performance and analytics
- Optimize for different platforms
Types of Video Distribution
What's the best video platform for B2B lead generation?
Top 3 Video Distribution Tools
Best Overall
Wistia
Marketing-focused video hosting with analytics
From $19/month
Best Free
YouTube
Massive reach, free hosting, built-in discovery
Free
Best for Enterprise
Brightcove
Enterprise video platform with OTT capabilities
Custom pricing
12 Best Video Distribution Tools
1. Wistia
Best for: Marketing teams and businesses
Key features:
- Video hosting and embedding
- Viewer analytics and heatmaps
- Email capture gates
- CRM integrations
- Chapters and CTAs
Pricing: Free (3 videos) → $19/month → $79/month → Custom
Best for: B2B marketing, landing pages, sales enablement
2. YouTube
Best for: Maximum reach and discovery
Key features:
- Free video hosting
- Search and discovery
- Shorts for short-form
- Community features
- Analytics
Pricing: Free (with monetization options)
Best for: Brand awareness, content marketing, SEO
3. Vimeo
Best for: Professionals and businesses wanting control
Key features:
- High-quality playback
- Privacy and password protection
- Review and collaboration
- OTT distribution
- Analytics
Pricing: Free (limited) → $12/month → $20/month → $65/month
Best for: Portfolio videos, client delivery, quality-focused brands
4. Brightcove
Best for: Enterprise and media companies
Key features:
- Video cloud hosting
- OTT app distribution
- Live streaming
- Ad monetization
- Advanced analytics
Pricing: Custom (enterprise)
Best for: Media companies, large enterprises, OTT services
5. Vidyard
Best for: Sales teams and personalized video
Key features:
- Video recording and hosting
- Personalized video at scale
- Sales integrations
- View notifications
- Analytics
Pricing: Free (limited) → $19/month → Custom
Best for: Sales outreach, account-based marketing
6. Sprout Video
Best for: Secure business video hosting
Key features:
- Secure video hosting
- Privacy controls
- Lead capture
- Custom branding
- Basic analytics
Pricing: From $24/month
Best for: Internal video, client portals, security-conscious teams
7. JW Player
Best for: Publishers and high-volume video
Key features:
- Video player and hosting
- Ad monetization
- OTT distribution
- Recommendations engine | API access
Pricing: Custom (based on plays)
Best for: Publishers, media sites, high-volume video
8. Dacast
Best for: Live streaming and VOD
Key features:
- Live streaming
- Video on demand | Paywall/monetization
- Analytics
- API access
Pricing: From $39/month
Best for: Event streaming, paid video content
9. Loom
Best for: Quick video messaging and tutorials
Key features:
- Screen + camera recording
- Instant sharing links
- Viewer insights
- Comments and reactions
- Transcription
Pricing: Free (25 videos) → $12.50/user/month
Best for: Team communication, quick tutorials, async video
10. Cloudinary
Best for: Developers and automated video workflows
Key features:
- Video upload and storage
- Automatic transcoding
- Dynamic transformations
- CDN delivery
- API-first
Pricing: Free (limited) → Pay as you go → Custom
Best for: Developers, automated workflows, app integration
11. SproutSocial (Video Distribution)
Best for: Social media video distribution
Key features:
- Cross-platform publishing
- Video scheduling
- Performance analytics
- Team collaboration
- Asset library
Pricing: From $249/user/month
Best for: Social-focused video distribution
12. Hootsuite (Video Distribution)
Best for: Multi-platform social video
Key features:
- Multi-platform publishing
- Bulk scheduling
- Performance reporting
- Content library
- Team workflows
Pricing: From $99/month
Best for: Social media managers, multi-platform distribution
Comparison Table
Choosing the Right Tool
For maximum reach: YouTube
For marketing and lead gen: Wistia or Vidyard
For professional quality: Vimeo
For enterprise: Brightcove or JW Player
For sales teams: Vidyard or Loom
For social distribution: Sprout Social + hosting platform
For developers: Cloudinary
Video Distribution Strategy
Multi-Platform Approach
Optimization Tips
- Repurpose content: Long-form → clips for each platform
- Native upload: Always upload natively (don't just share links)
- Platform-specific formatting: Optimize dimensions per platform
- Timing: Post when your audience is active
- Thumbnails: Custom thumbnails increase clicks
Bottom Line
The right video distribution tool depends on your goals:
- Building audience? YouTube
- Converting leads? Wistia or Vidyard
- Quality hosting? Vimeo
- Enterprise needs? Brightcove
Most businesses benefit from combining YouTube (discovery) with a marketing-focused platform (conversion).
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialRelated Resources
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