Videos for Small Business: Complete Guide + 15 Video Scripts You Can Copy (2025)

Video marketing isn't just for big brands with huge budgets. Small businesses can create effective videos that drive sales and build customer relationships. This detailed guide shows you exactly how to make videos that work for your business.

Why Videos Work for Small Businesses

2. Product or Service Demonstrations

Purpose: Show your products in action and explain their benefits Length: 30-60 seconds Best Practices:

• Focus on solving customer problems
• Show before and after results
• Keep it simple and clear
• Include a clear call-to-action

3. Customer Testimonials

Purpose: Build social proof and credibility Length: 30-45 seconds per testimonial How to Get Them:

• Ask satisfied customers directly
• Offer small incentives (discount, free item)
• Make it easy with specific questions
• Film on location for authenticity

4. Behind-the-Scenes Videos

Purpose: Build connection and show your process Length: 60-90 seconds Ideas:

• Day in the life of your business
• How products are made
• Team working together
• Preparation processes

5. Educational and How-To Videos

Purpose: Establish expertise and provide value Length: 2-5 minutes Content Ideas:

• Answer frequently asked questions
• Show proper use of your products
• Industry tips and advice
• Common mistake prevention

Video Production for Small Business

Equipment You Actually Need

Smartphone Setup (Budget: $50-200)

• Your smartphone (iPhone 8+ or Android equivalent)
• Smartphone tripod ($20-40)
• External microphone ($30-80)
• Good lighting (window light is free!)
• Basic editing app (many are free)

Professional Setup (Budget: $500-2000)

• DSLR or mirrorless camera
• External microphone
• LED light kit
• Tripod and stabilizer
• Video editing software

Video Creation Process

Pre-Production (Planning)

1. Define your goal - What action do you want viewers to take?
2. Write a simple script - Key points, not word-for-word
3. Plan your shots - What will you show visually?
4. Prepare your space - Clean background, good lighting
5. Test your setup - Record a 10-second test

Production (Filming)

1. Film multiple takes - Give yourself options in editing
2. Record extra footage - B-roll of your products/space
3. Keep it steady - Use a tripod or stable surface
4. Film horizontally - Unless specifically for Stories/TikTok
5. Watch your framing - Leave some space around subjects

Post-Production (Editing)

1. Choose the best takes - Pick your clearest audio and video
2. Keep it short - Cut out pauses and mistakes
3. Add captions - Many people watch without sound
4. Include your branding - Logo, colors, contact info
5. Export in the right format - Each platform has preferences

Platform-Specific Video Strategies

Instagram Videos

Types: Reels (15-60 seconds), IGTV (up to 10 minutes), Stories (15 seconds) Best Practices:

• Use trending audio for Reels
• Add captions for accessibility
• Post at peak audience times
• Use relevant hashtags

Facebook Videos

Types: Feed videos (up to 240 minutes), Stories (15 seconds) Best Practices:

• Upload directly to Facebook (don't share from other platforms)
• Square format works best in feed
• Add compelling descriptions
• Pin important videos to your page

YouTube Videos

Types: Any length, but 2-10 minutes work well for small business Best Practices:

• Create compelling thumbnails
• Write descriptive titles and descriptions
• Use tags related to your business
• Create playlists to organize content

TikTok Videos

Types: 15-60 seconds Best Practices:

• Jump on trending sounds and hashtags
• Show personality and authenticity
• Post consistently (daily if possible)
• Engage with comments quickly

LinkedIn Videos

Types: Native videos up to 10 minutes Best Practices:

• Professional but personal content
• Industry insights and tips
• Behind-the-scenes of business operations
• Employee spotlights

Measuring Video Success

Key Metrics to Track

Video Marketing Budget Guide

Monthly Video Marketing Budgets

Budget Level	Monthly Spend	What You Get	Expected Results
Starter	$0-100	DIY smartphone videos, free editing	2-4 videos, basic engagement
Growth	$100-500	Better equipment, paid editing tools	6-8 videos, improved quality
Professional	$500-2000	Professional equipment or freelancers	8-12 videos, high production value
Premium	$2000+	Video production company	Professional campaigns, TV-quality

Common Video Marketing Mistakes

Video Content Calendar Ideas

Weekly Video Schedule for Small Business

Monday: Motivation Monday

• Team highlights
• Success stories
• Weekly goals

Tuesday: Tutorial Tuesday

• How-to videos
• Product demonstrations
• Expert tips

Wednesday: Behind-the-Scenes

• Work processes
• Day in the life
• Team interactions

Thursday: Customer Spotlight

• Testimonials
• User-generated content
• Success stories

Friday: Fun Friday

• Lighter content
• Team personality
• Weekend preparation

Getting Started This Week

Your 7-Day Video Launch Plan

Day 1-2: Planning

• Choose your first video type (recommend: "About Us")
• Write a simple script
• Plan your setup and location

Day 3-4: Filming

• Record your first video
• Film multiple takes and angles
• Get extra footage for future use

Day 5-6: Editing

• Edit your video (keep it simple)
• Add captions and your contact info
• Create different versions for different platforms

Day 7: Publishing and Promotion

• Post on your main social media platform
• Share with your email list
• Ask friends and family to engage

Tools and Resources

Essential tools for small business video marketing:

• Video Marketing Definition - Learn the basics
• Social Media Analytics - Track video performance
• Best Posting Time Calculator - Optimize video posting times
• Social Media Holiday Calendar - Plan seasonal video content

Complete business marketing guides:

• Marketing Ideas for Small Business - 101 proven strategies beyond video
• Social Media Do's and Don'ts - Best practices for video promotion
• Small Business Marketing App Guide - Tools to support your video marketing

Frequently Asked Questions

15 Ready-to-Use Video Scripts You Can Copy

Stop staring at a blank page. These proven scripts work for small businesses across industries. Customize the details for your business and start filming today.

Product/Service Demo Scripts

Script 1: Problem-Solution Product Demo (30-60 seconds)

[Show the problem]
"Does [common problem] drive you crazy? Here's what most people try... [show ineffective solution]

[Introduce your product]
But there's a better way. Meet [Your Product].

[Demonstrate the solution]
Here's how it works: [show 3 simple steps]

[Show the result]
Now you can [benefit] without [pain point].

[Call to action]
Get yours at [website]. Link in bio."

Script 2: Before & After Transformation (45-90 seconds)

[Show the before state]
"This was [client name]'s [situation] before working with us. [Describe problem clearly]

[Explain what you did]
Here's what we did: [3 key steps or strategies]

[Reveal the after]
And here's the result... [show transformation with specific numbers or visuals]

[Testimonial if available]
In their words: '[brief client quote]'

[Offer]
Want results like these? Book your free consultation at [website]."

Script 3: Quick Tips Format (30-45 seconds)

[Hook]
"3 ways to [achieve desired outcome] that actually work:

[Tip 1]
Number 1: [First tip]. Here's how: [quick explanation]

[Tip 2]
Number 2: [Second tip]. The key is [important detail]

[Tip 3]
Number 3: [Third tip]. This one is my favorite because [benefit]

[CTA]
Try these and let me know your results. Follow for more tips like this."

Customer-Focused Scripts

Script 4: FAQ Video (60-90 seconds)

[Address the question]
"I get asked this all the time: '[Common customer question]'

[Provide context]
Great question. Here's why this matters: [explain significance]

[Give the answer]
The answer is [detailed response with specific information]

[Common misconception]
A lot of people think [wrong assumption], but actually [correct information]

[Action step]
So here's what you should do: [practical advice]

[Invite more questions]
Got more questions? Drop them in the comments."

Script 5: Customer Testimonial Interview (60-90 seconds)

[Introduction]
"Meet [Customer Name], who [achieved specific result] with [your business]."

[The problem]
You: "What was your situation before you found us?"
Customer: [describes problem/frustration]

[The solution]
You: "What made you decide to work with us?"
Customer: [explains decision]

[The results]
You: "What results have you seen?"
Customer: [shares specific outcomes]

[Recommendation]
You: "Would you recommend us?"
Customer: [enthusiastic endorsement]

[CTA]
"Ready for results like [Customer]'s? Visit [website] to get started."

Script 6: Day in the Life (60-120 seconds)

[Morning opening]
"Come spend a day with me at [Your Business]. It's 7 AM and [what you're doing]

[Show process/routine]
First up: [activity]. This is where [explain what's happening]

[Mid-day]
By noon, we're [activity]. What most people don't realize is [interesting insight]

[Show customer interaction]
Here's the best part - [show you helping a customer or creating something]

[End of day reflection]
This is why I love what I do. Every day I get to [your passion/purpose]

[CTA]
Want to [benefit you provide]? Let's work together. Link in bio."

Behind-the-Scenes Scripts

Script 7: Process Reveal (45-75 seconds)

[Hook]
"Ever wonder how we [create your product/deliver your service]? Let me show you.

[Step 1]
It starts here: [show first step]. We [specific action] because [reason]

[Step 2]
Next, [show second step]. This is the part where [interesting detail]

[Step 3]
Finally, [show completion]. The whole process takes [time] and results in [outcome]

[Quality promise]
This is why our [products/services] [unique benefit]. We don't cut corners.

[CTA]
See the full process at our shop/office. Book a visit at [website]."

Script 8: Meet the Team (60-90 seconds)

[Team introduction]
"You've seen our work, now meet the people behind it. This is [Team Member], our [role]

[Individual spotlights - 15 seconds each]
Team Member 1: "I've been with [Business] for [time] and I specialize in [expertise]"

Team Member 2: "The best part of my job is [what they love]"

Team Member 3: "When you work with us, you get [unique value they bring]"

[Collective message]
"Together, we're obsessed with [your mission/quality standard]"

[CTA]
Ready to work with this team? Contact us at [website]."

Educational/Value Scripts

Script 9: Common Mistakes (60-90 seconds)

[Hook with authority]
"After [number] years in [industry], I see people make these mistakes constantly.

[Mistake 1]
Mistake number 1: [describe mistake]. This causes [negative consequence]. Instead, [correct approach]

[Mistake 2]
Mistake 2: [describe mistake]. I get it, you're trying to [their intent], but [why it backfires]

[Mistake 3]
Mistake 3: [describe mistake]. Here's what to do instead: [solution]

[Your solution]
If you want to avoid these mistakes, [your service helps by]

[CTA]
Save this video, share it with someone who needs to see this, and check out [website] for more help."

Script 10: Myth Busting (45-60 seconds)

[State the myth]
"Everyone thinks [common myth about your industry]. That's completely wrong, and here's why.

[Explain the truth]
The reality is [true information]. What actually happens is [explain the real process/facts]

[Why the myth persists]
People believe this because [reason myth exists], but [correct information]

[Real solution]
Here's what you should actually do: [actionable advice]

[Establish authority]
After [helping X clients / X years in business], I can tell you [truth from experience]

[CTA]
Want more truth about [your industry]? Follow for weekly insights."

Promotional Scripts

Script 11: Limited-Time Offer (30-45 seconds)

[Create urgency]
"Listen up! For the next [timeframe], we're offering [specific promotion]

[Explain the value]
Normally [regular price/conditions], but right now you get [offer details]

[Who it's for]
This is perfect for you if [describe ideal customer situation]

[Scarcity]
We can only accept [number] people because [legitimate reason]

[Clear action]
Go to [website] or call [number] right now. Offer ends [specific date/time]."

Script 12: New Product/Service Launch (60-90 seconds)

[Tease with excitement]
"We've been working on something special for months, and it's finally here...

[Reveal]
Introducing [New Product/Service]. [Show it clearly]

[Problem it solves]
We created this because we kept hearing [customer pain point]. Nothing else on the market [gap you're filling]

[Key features]
Here's what makes it different: [Feature 1], [Feature 2], [Feature 3]

[Social proof]
We tested this with [number] customers and they [specific positive result]

[Availability]
Available starting [date] at [website]. First [number] customers get [special bonus]."

Script 13: Seasonal/Holiday Special (45-60 seconds)

[Holiday hook]
"[Holiday] is coming, and if you're looking for [what they need]...

[Present your offer]
We've got you covered. Our [product/service] is perfect because [specific seasonal benefit]

[Show, don't just tell]
Let me show you: [demonstrate product or show happy customers]

[Special offer]
Order by [date] and get [special offer/guarantee delivery/bonus]

[Remove friction]
We offer [easy purchasing terms, returns, guarantees] so there's no risk.

[CTA]
Don't wait. Shop at [website] or visit us at [location]."

Community Building Scripts

Script 14: User-Generated Content Feature (30-45 seconds)

[Showcase customer content]
"Look what [Customer Name] did with [your product/service]! [Show their photo/video]

[Celebrate them]
This is incredible! [Specific compliment about their use/results]

[Share their story]
[Customer] told us: '[brief quote about their experience]'

[Invite others]
This is why we love our community. You all inspire us every day.

[Participation CTA]
Want to be featured? Share your [results/photos] and tag us with #[YourHashtag]."

Script 15: Value-First Teaching (90-120 seconds)

[Promise specific value]
"By the end of this video, you'll know exactly how to [achieve specific outcome]

[Step 1]
First, [detailed instruction]. The reason this works is [explain the why]

[Step 2]
Next, [detailed instruction]. Pro tip: [insider advice]

[Step 3]
Finally, [detailed instruction]. Most people skip this step, but it's crucial because [importance]

[Common pitfalls]
Watch out for [mistake to avoid]. I learned this the hard way.

[Recap]
So to recap: [Step 1, Step 2, Step 3]

[Soft CTA]
Try this and let me know how it goes. And if you want help with [bigger outcome], that's what we do at [Business]. Check out [website]."

How to Customize These Scripts for Your Business

These templates work across industries, but personalization makes them powerful:

Replace generic terms with your specific offerings. Instead of "our service," say "our 60-minute deep-tissue massage."

Add your personality. Use language you'd actually speak. If you're funny, add humor. If you're serious and professional, maintain that tone.

Include specific numbers. Replace vague claims with real data: "127 customers served" beats "many happy customers."

Show your actual business. Use real locations, real products, real team members. Authenticity builds trust.

Test and iterate. Film the same script three different ways and see which one your audience responds to best.

Conclusion

Videos don't have to be perfect to be effective. Small businesses see success with authentic, helpful content that showcases their personality and expertise. Start simple, be consistent, and focus on providing value to your customers.

The best video marketing strategy is one you'll actually execute. Choose one video type from this guide, film it this week, and post it on your strongest social media platform. Your audience wants to see the real people behind your business, so show them who you are and why you're passionate about serving them.

Remember: Every video gets easier to make, and every video brings you closer to the customers who need what you offer.