Average CPM Rates by Niche (2026)
High CPM ($10-$30)
- • Finance & Insurance
- • Legal Services
- • B2B Software
- • Health & Medical
Medium CPM ($3-$10)
- • Technology & Gadgets
- • Business & Marketing
- • Education & Courses
- • Home & Garden
Standard CPM ($1-$3)
- • Entertainment & Gaming
- • General Lifestyle
- • Food & Recipes
- • Travel & Tourism
How to Calculate Ad Revenue
Ad Revenue Formula
Monthly Revenue = (Page Views × CPM) ÷ 1,000Example: 100,000 page views × $5 CPM ÷ 1,000 = $500/month
What Affects Your Ad Revenue?
- Traffic quality: US/UK traffic typically pays 3-5x more than other regions
- Niche: Finance, legal, and B2B niches have the highest CPMs
- Ad placement: Above-the-fold ads earn more than sidebar ads
- Ad density: More ads = more revenue, but hurts user experience
- Seasonality: Q4 (Oct-Dec) CPMs are typically 20-50% higher
Frequently Asked Questions
What is CPM?
CPM stands for "Cost Per Mille" (cost per 1,000 impressions). If your CPM is $5, you earn $5 for every 1,000 ad views on your site.
How much can I realistically earn from ads?
With Google AdSense, most sites earn $1-$5 per 1,000 page views. Premium ad networks like Mediavine (100k+ sessions) or AdThrive (100k+ page views) can pay $15-$30+ CPM for quality content sites.
When should I switch to premium ad networks?
Mediavine requires 50,000 sessions/month. AdThrive requires 100,000 page views/month. Once you hit these thresholds, premium networks typically pay 2-4x more than AdSense.
Why are my actual earnings lower than the calculator shows?
Calculator estimates assume 100% ad fill rate and average CPMs. Real earnings vary based on ad blockers (15-30% of users), geographic distribution, seasonality, and your specific ad setup.
Complete Your Social Media Toolkit
Maximize your social media success with our other free tools
YouTube Earnings Calculator
Calculate YouTube ad revenue
Affiliate Commission Calculator
Calculate affiliate earnings
Creator Fund Earnings Calculator
Calculate creator fund earnings
Course Pricing Calculator
Price your online courses
YouTube Sponsored Video Calculator
Calculate YouTube sponsorship rates
Membership Pricing Calculator
Calculate subscription revenue
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trial