Clothing Brand Name Generator
Create unique, memorable names for your clothing brand that stand out in the fashion industry
Brand Details
Add words that represent your brand vision
500+ Curated Clothing Brand Name Ideas
Browse pre-made name ideas organized by style. Click any name to copy it.
How to Choose the Perfect Clothing Brand Name
Brand Naming Best Practices
- 1.Keep it short: 1-3 words are ideal. Think Nike, Zara, Gap.
- 2.Easy to spell: Avoid unusual spellings that confuse customers.
- 3.Check domain availability: Use Namecheap or GoDaddy to check .com availability.
- 4.Search trademarks: Check USPTO before committing.
- 5.Test social handles: Make sure @yourname is available on Instagram, TikTok, etc.
- 6.Say it out loud: Does it sound good? Can people spell it after hearing it?
- 7.Consider global appeal: Avoid words with negative meanings in other languages.
Successful Brand Name Examples
- Nike: Named after the Greek goddess of victory. Short, powerful, mythological.
- Zara: Originally "Zorba" but changed due to trademark. Short, memorable, works globally.
- Uniqlo: Contraction of "Unique Clothing" - descriptive yet catchy.
- Everlane: Combines "ever" (timeless) + "lane" (path/journey). Values transparency.
- Reformation: Values-driven name reflecting their sustainable mission.
- Allbirds: Simple, nature-inspired, memorable - matches their eco-friendly positioning.
- Patagonia: Named after the region - evokes adventure and the outdoors.
- Lululemon: Made-up word that's fun to say and completely unique.
2026 Clothing Brand Name Trends
Single-Word Names
Minimalist brands favor single powerful words: "Everlane", "Reformation", "Skims". Works well for luxury and sustainable brands.
Founder Names
Personal names add authenticity: "Ralph Lauren", "Tommy Hilfiger". Consider using your name or initials for a personal touch.
Made-Up Words
Invented names are 100% unique and trademarkable: "Lululemon", "Shein". Great for digital-first brands.
Frequently Asked Questions
How do I check if a clothing brand name is available?
Check three things: (1) Domain availability at Namecheap or GoDaddy, (2) Social media handles on Instagram, TikTok, and Facebook, (3) Trademark database at USPTO.gov or your country's trademark office. All three should be clear before committing to a name.
What makes a good clothing brand name?
A good clothing brand name is: short (1-3 words), easy to pronounce and spell, memorable, available as a domain and social handle, not too similar to existing brands, and reflective of your brand's style or values. It should also work internationally without negative meanings in other languages.
Should I use my own name for my clothing brand?
Using your own name can work well for designer brands where personal reputation matters (like Ralph Lauren or Stella McCartney). However, it can limit future sale opportunities and may be harder to trademark. Consider using your name if you want to build a personal brand, or create a separate brand name if you plan to eventually sell the business.
How long should a clothing brand name be?
Ideally 1-3 words or 6-12 characters. Single words work best for luxury and minimalist brands (Zara, Gap, Shein). Two-word names work for descriptive brands (Urban Outfitters, Free People). Avoid names longer than 3 words as they're harder to remember and don't fit well on labels.
Can I use a name that's similar to another brand?
No, avoid names similar to existing brands. Even if not legally problematic, similar names cause customer confusion, hurt your SEO, and make it harder to build a unique identity. If your dream name is taken, use this generator to find something completely different.
What's the difference between a brand name and a trademark?
A brand name is what you call your business. A trademark is legal protection for that name. You can use a brand name without trademarking it, but registering a trademark (at USPTO.gov in the US) gives you legal protection against others using a similar name in your industry. Trademark registration typically costs $250-$400 per class.
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