Free AI Ecommerce Promotion Planner
Generate a complete 12-month promotional calendar for your business. Get seasonal campaign ideas, discount strategies, and marketing tactics that drive sales.
Business Details
Your Promotion Calendar
Fill in your business details and click "Generate 12-Month Plan" to get your custom promotional calendar
Promotion Timing
Run major sales around holidays, but avoid back-to-back discounts. Space promotions 2-3 weeks apart to maintain urgency.
Discount Strategy
Don't exceed 30% off for most products. Use tiered discounts (spend $50 get 15% off, $100 get 25% off) to increase AOV.
Email Segmentation
Send VIP customers early access 24-48 hours before public sales. Makes them feel special and front-loads revenue.
The Black Friday Strategy That 10x'd Our Revenue
Black Friday 2023: $12K in sales. Black Friday 2024: $127K. Same product catalog. Same ad budget. Completely different promotion strategy.
The difference? We stopped treating every sale like Black Friday, and started building a promotional calendar that created urgency without training customers to wait for discounts.
What We Changed:
• Ran 15-20% off sales every 2-3 weeks
• Black Friday was "40% off sitewide"
• No email segmentation—everyone got same offer
• Revenue was flat, margins destroyed
• Limited sales to 8 major events per year
• Used flash sales (4-6 hours) instead of week-long discounts
• VIP early access 48 hours before public
• Tiered discounts based on cart value
• Email segmentation by purchase history
The Promotional Calendar Formula:
Q1 (Jan-Mar): New Year Reset
January: New Year sale (clear inventory, 20-30% off)
February: Valentine's Day (gift bundles, not sitewide discounts)
March: Spring launch (new products at full price, free shipping threshold)
Q2 (Apr-Jun): Build Momentum
April: Easter/Spring sale (15-20% sitewide, 3 days only)
May: Mother's Day (gift sets, early access for email list)
June: Summer kickoff (BOGO on select items, not blanket discount)
Q3 (Jul-Sep): Strategic Sales
July: Independence Day flash sale (6 hours, VIP early access)
August: Back-to-school (category-specific, not sitewide)
September: Labor Day (tiered discounts: $50=15%, $100=25%)
Q4 (Oct-Dec): Revenue Sprint
October: Halloween preview (new arrivals full price)
November: Black Friday/Cyber Monday (biggest sale: 40% off, early VIP access)
December: Holiday gift guide (free express shipping, not discounts)
The Discount Fatigue Problem:
When you discount constantly, customers learn to wait. Our "add to cart but don't buy" rate was 73% before we fixed our promotion strategy. They were literally waiting for the next sale. By spacing promotions properly and using scarcity (flash sales, limited stock), we trained customers to buy when they see something, not wait for discounts.
Promotion Types That Actually Work:
- Flash Sales (4-6 hours): Creates urgency, doesn't devalue brand. We saw 4x conversion vs. week-long sales.
- Tiered Discounts: Spend $50 get 15% off, $100 get 25%. Increased AOV by 42%.
- VIP Early Access: Email list gets 48-hour head start. Builds loyalty + front-loads revenue.
- BOGO on Select Items: Clear slow inventory without blanket discount. Protects margins.
- Free Shipping Thresholds: "Free shipping over $75" increased AOV more than 15% off did.
- Bundle Deals: "Complete the look" bundles at slight discount. Higher perceived value.
Use this planner to build a strategic calendar. Stop discounting reactively. Plan your promotions, create urgency with timing, and watch your revenue grow while protecting margins.
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