Turn Your Onboarding Guide Into Simple How-To Posts
Transform product onboarding content into valuable social media posts that educate your audience and attract new users.
Onboarding to Social Content
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Turn Documentation Into Content
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Your Onboarding Docs Are a Content Goldmine
You spent hours writing clear, helpful onboarding documentation. It lives in your help center. Maybe a few users read it.
What a waste.
That same content—restructured slightly—could be reaching thousands of potential customers on social media. People who would find value in your tips even before they become users.
Why Onboarding Content Makes Great Social Posts
It's Already User-Focused
Good onboarding documentation solves real problems. It's written to help, not to impress. That's exactly what social media audiences want.
It Contains Universal Lessons
"How to set up your dashboard" is product-specific. But the underlying principle—"start with the end goal in mind"—applies to everyone.
It's Actionable
Onboarding content is designed to get people doing things. Action-oriented content performs well on social media.
It Demonstrates Expertise
When you share genuinely useful tips, people start to trust your expertise. That trust transfers to your product.
How to Extract Social Content from Onboarding Guides
Find the Quick Wins
Look for any step in your onboarding that delivers immediate value. These become "do this first" posts that promise fast results.
Identify Common Mistakes
Your onboarding probably warns against certain behaviors. "Don't do X before Y" posts perform extremely well because they help people avoid pain. Check your support ticket trends to find the most common user struggles.
Extract the Pro Tips
Advanced tips buried in your documentation can become "most people don't know this" content that makes readers feel like insiders.
Generalize the Principles
For each product-specific instruction, ask: "What's the universal principle here?" That principle becomes content that resonates beyond your user base.
The Content Multiplication Effect
A single onboarding flow can generate:
- 5-10 quick tip posts (one per major step)
- 3-5 common mistake posts (things to avoid)
- 2-3 step-by-step tutorials (detailed how-tos)
- 1-2 beginner's guides (complete overviews)
- Multiple FAQ posts (answers to common questions, use our FAQ post generator)
That's a month of content from documentation you've already written.
Making It Feel Helpful, Not Promotional
Lead with the Value
The tip should work even for people who never use your product. If it requires your product to be useful, it's promotion, not education.
Remove Product-Specific Language
Instead of "Click the SocialRails dashboard button," say "Open your main dashboard." The principle applies everywhere.
Focus on the Outcome
People don't care about features. They care about results. "Save 2 hours per week" beats "Use our automation feature."
Add Your Perspective
Why do you recommend this approach? What have you learned? Personal insight transforms documentation into thought leadership.
Frequently Asked Questions
Why turn onboarding content into social posts?
Onboarding documentation contains valuable tips that benefit anyone, not just your users. By turning this into social content, you educate your audience, demonstrate expertise, and attract potential customers who find value before they even sign up.
Won't this feel too promotional?
The tool extracts universal principles from your specific product. The goal is to create posts that provide value even to people who never use your product. Focus on the underlying lessons, not feature promotion.
What type of onboarding content works best?
Step-by-step guides, common mistakes to avoid, setup tips, and pro tips work best. Content that explains "why" something works is more valuable than content that only explains "what" to click.
How often should I create content from onboarding materials?
One good how-to post from your onboarding content per week is sustainable. You can also refresh this content whenever you update your onboarding flow, giving you new angles on existing material.
Should I mention my product in these posts?
Only when it adds value. A brief mention that the tip came from building your product adds credibility. But the post should stand alone without requiring product knowledge.