Real Estate Social Media Post Generator

Real estate agents can generate leads through consistent posting of listings, market updates, and valuable content. Post 1-2 times daily on Instagram and Facebook, use local hashtags, share client testimonials, create property tour videos, engage with comments within 1 hour, and use Stories for behind-the-scenes content. Include clear calls-to-action directing followers to DM you or visit your website. Mix listing posts (60%) with educational content and personal branding (40%) to build trust and position yourself as the local market expert.

Property carousel posts with 5-10 high-quality images get the highest engagement on Instagram, followed by video tours and before/after renovation content. Just listed/just sold announcements with compelling visuals perform well. Posts asking questions like 'Which kitchen would you choose?' or 'What's your must-have feature?' drive comments. Behind-the-scenes content showing the agent's day, client success stories, and local neighborhood spotlights also generate strong engagement. Use 8-15 relevant hashtags and post during peak times (9-11 AM or 7-9 PM).

No, each platform requires adapted content. Instagram works best for visual property showcases, Stories, and Reels. Use carousel posts and high-quality photos. Facebook is ideal for longer posts, community engagement, event announcements, and local market updates. It also allows direct lead generation through Marketplace. LinkedIn should focus on professional content like market analysis, industry insights, and thought leadership rather than individual listings. While you can cross-post, always optimize the format, caption length, and hashtags for each specific platform.

For optimal results: Instagram - 1-2 feed posts daily plus 3-7 Stories; Facebook - 1-2 posts daily; LinkedIn - 3-5 posts per week. Consistency matters more than frequency. Create a content calendar mixing listing announcements (60%) with value-driven content like market tips, neighborhood guides, and personal insights (40%). Avoid posting multiple listings in a row. Space them out with educational or engaging content. Use scheduling tools to maintain consistency even during busy periods.

Use a mix of 8-15 hashtags combining general real estate tags (#RealEstate #Realtor #HomeForSale #JustListed), location-specific tags (#[YourCity]RealEstate #[YourCity]Homes #[Neighborhood]Living), property type tags (#LuxuryHomes #CondoLiving #FirstHome), and niche tags (#ModernHome #HistoricHome #WaterfrontProperty). Create a branded hashtag for your business. Research local competitors' successful hashtags. Avoid banned or overly saturated hashtags. Rotate hashtag sets to avoid appearing spammy. Place hashtags in the first comment to keep captions clean.

Start promoting 1 week before the open house. Create a countdown series with teaser photos. Day of the event, use Instagram and Facebook Stories to post live updates, tours, and highlights. Include all key details: date, time, address, special features, and RSVP instructions. Use eye-catching graphics or video walkthroughs. Tag the location and use local hashtags. Post in local community Facebook groups (where allowed). Offer incentives like refreshments or prize drawings. After the event, share success posts thanking attendees and announcing any offers received to create urgency for future showings.