Create authentic content that builds community connections. Generate social posts, emails, and customer messages that drive loyalty and growth.
Facebook, Instagram local presence
Local search and reviews
Direct customer communication
Local partnerships and networking
Aim for 3-4 social media posts per week, weekly email newsletters to your customer list, and regular updates to Google My Business. Consistency matters more than frequency. Focus on quality, authentic content that reflects your brand values.
Behind-the-scenes content, customer spotlights, team introductions, local community involvement, special promotions, educational tips related to your industry, and authentic storytelling. Show the people and passion behind your business.
Emphasize what chains can't offer: personal service, community connection, flexibility, unique products, local expertise, and authentic relationships. Share your story, engage with customers personally, and build a loyal community around your brand values.
Facebook remains the strongest for local small businesses, especially for community building and reaching local customers. Instagram works well for visual businesses (retail, food, beauty). Google My Business is essential for local search. Choose platforms where your customers actually spend time.
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