Social Media Scheduling Tips
Good to remember when scheduling your social media posts
Tips for social media scheduling:
Avoid posting duplicate content
Try to avoid posting duplicate posts to Instagram, YouTube, TikTok, Pinterest. You can get shadow banned for posting the exact same content across platforms. (without deleting metadata)
Warm up step 1: Gradual posting
Don't start posting a lot immediately. Start with 1 post a day for the first week to warm up your account and avoid algorithmic penalties.
Warm up step 2: Engagement first
Engage with accounts on the platforms for the first week. Like, comment, and interact with people to establish your account as an active community member.
Spread out your content
Try to upload 1-3 times a day on each platform but put at least 2-3 hours in between each post to reach more people and avoid shadow bans.
Test different posting times
Test different posting times and see if it impacts your reach, then double down on the times that perform best for your specific audience.
Stay consistent
Keep posting till something sticks. Consistency is more important than perfection, and the algorithms favor accounts that post regularly.
Good to remember
Social media isn't just about posting, it's about keeping your followers engaged, entertained, informed, and interested.
Keep in mind that each platform works differently. What kills it on Instagram might flop on TikTok, so adjust your approach based on what your data tells you.