Just started with social media? Here's what you need to know
Steps to take when getting started with SocialRails (and avoid shadow bans)
Warm up step 1: Engagement first
Engage with accounts (In your ICP) on the platforms for the first week. Like, comment, and interact with people to establish your account as an active community member.
Warm up step 2: First post
Post your first few posts on your device. This will help you avoid shadow bans and get your account warmed up.
Warm up step 3: Gradual posting
Don't start posting a lot immediately. Start with 1 post a day for the second week to warm up your account and avoid algorithmic penalties.
Spread out your content
Try to upload 1-3 times a day on each platform but put at least 2-3 hours in between each post to reach more people and avoid shadow bans.
Test different posting times
Test different posting times and see if it impacts your reach, then double down on the times that perform best for your specific audience.
Stay consistent
Keep posting till something sticks. Consistency is more important than perfection, and the algorithms favor accounts that post regularly.
Avoid posting duplicate content
Try to avoid posting duplicate posts to Instagram, YouTube, TikTok, Pinterest. You can get shadow banned for posting the same content multiple times on these platforms. (without deleting metadata) You can still cross-post the same content to all these platforms.
Good to remember
Social media isn't just about posting, it's about keeping your followers engaged, entertained, informed, and interested.
Keep in mind that each platform works differently. What kills it on Instagram might flop on TikTok, so adjust your approach based on what your data tells you.
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