Free Value-Based Pricing Generator
Stop trading hours for dollars. Price based on value delivered.
Transform your pricing from cost-plus to outcome-based
Value-based pricing typically yields 2-5x higher fees than hourly billing
Value Inputs
Total value created for client
How certain is the outcome?
For comparison only
Optional - for comparison
Value-Based Price
No pricing generated yet
Enter the value you create and click generate
Frequently Asked Questions
What is value-based pricing?
Value-based pricing sets prices based on the value or outcomes delivered to the client, rather than time spent or costs incurred. If your work generates $100,000 in value, you capture a percentage of that value regardless of hours worked.
What value capture percentage should I use?
Use 5-10% for uncertain outcomes, 10-15% when you have case studies proving results, and 20-25% when results are guaranteed or you have a strong track record. The client should always capture more value than they pay.
How do I calculate the value I create?
Ask clients: What is this worth to you? What revenue will this generate? What costs will this save? Quantify the business impact in dollars. Even soft benefits like time savings can be calculated (hours saved x employee cost).
What if clients push back on value-based pricing?
Frame it as risk reduction for them - they only pay a fraction of the value received. Show the ROI clearly. If they prefer hourly, they may not be the right client. Value-based pricing attracts clients focused on outcomes, not costs.
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