Decode what makes short-form videos go viral. Get AI-powered breakdowns of hooks, pacing, retention triggers, viral potential scores, and replication templates.
Describe the video in as much detail as possible for the best analysis
Paste the script, caption, or describe what happens in the viral video you want to analyze
Our AI breaks down hooks, pacing, retention triggers, content patterns, and viral elements
Receive scores, specific improvements, and a replication template you can apply to your own content
Rating and breakdown of the first 3 seconds
Pattern identification and narrative arc analysis
What keeps viewers watching until the end
Speed analysis with specific recommendations
Overall virality score with detailed reasoning
5 specific tips and a replication blueprint
Every viral short-form video follows a predictable structure, whether creators realize it or not. Understanding this anatomy — and how the Instagram Reels algorithm rewards it — lets you reverse-engineer success and apply it to your own content.
This is where 70% of viewers decide to stay or swipe. The hook must create an information gap, spark curiosity, or deliver an unexpected visual. Text overlays, bold claims, and pattern interrupts work best. Think of it as your video's headline.
Here you establish the premise: the problem you will solve, the story you will tell, or the value you will deliver. Viewers need to understand "what's in it for me" within these seconds. This is where you open your main loop.
Deliver the value promised by your hook. Use retention triggers every 2-3 seconds: jump cuts, new text, visual changes, escalating reveals. Each moment should be slightly more interesting than the last to prevent drop-off.
Close the loop opened by your hook. The best viral videos save something surprising or satisfying for the end, encouraging replays. Add a CTA (follow for more, comment your answer) or create a seamless loop back to the beginning.
Not all hooks are created equal. The psychology behind viral hooks reveals proven formulas used by the most viral creators on Instagram, TikTok, and YouTube Shorts.
"This one trick doubled my followers in 7 days." Makes a specific, surprising claim that viewers want to verify.
Best for: tutorials, tips"Why does nobody talk about this?" Triggers curiosity by implying hidden or forbidden knowledge.
Best for: educational, opinionAn unexpected image, quick zoom, or jarring visual that disrupts the scroll pattern. No words needed - pure visual impact.
Best for: transformations, reveals"Stop doing X. Here's why it's ruining your results." Challenges common beliefs to provoke engagement and comments.
Best for: thought leadership"Watch until the end..." or showing a tantalizing preview of the final result. Creates an open loop that demands completion.
Best for: before/after, recipes"POV: You just realized..." Immediately puts the viewer into a situation they recognize, creating instant emotional connection.
Best for: comedy, lifestyleGetting viewers to stop scrolling is only half the battle. These retention triggers keep them watching until the end, which is the #1 signal algorithms use to decide whether to push your video to millions. The best viral campaigns all use these patterns.
Promise something at the beginning and deliver it at the end. "I tested 5 strategies for 30 days - the last one changed everything." The viewer must watch to the end to close the loop.
Each segment of your video should be more interesting, surprising, or valuable than the last. Listicles work because "number 1" implies it is the best. Transformations work because the final result is the most dramatic.
Change the visual every 2-3 seconds: new angle, text overlay, zoom, B-roll, graphic. The human brain is wired to pay attention to change. Static shots kill watch time.
Small moments of tension throughout the video: "but here's where it gets interesting," quick pauses before reveals, or unexpected twists that reset attention.
Triggering specific emotions (surprise, laughter, awe, nostalgia) at regular intervals. Emotional content is shared 3x more than purely informational content.
Viral short-form videos share several key traits: a strong hook in the first 1-3 seconds that stops the scroll, high watch-time driven by curiosity gaps or pattern interrupts, emotional triggers (surprise, humor, inspiration), a clear content structure (problem-solution, listicle, storytelling), strategic use of trending audio, and a reason for viewers to share, save, or comment. The algorithm rewards completion rate above all else.
The hook is the single most important element. Platforms like Instagram, TikTok, and YouTube Shorts decide whether to push your video to more people based on the first 1-3 seconds. If viewers swipe away immediately, the algorithm kills distribution. Effective hooks include bold statements, unexpected visuals, direct questions, controversy, or text overlays that create a curiosity gap the viewer must resolve by watching.
Retention triggers are techniques that keep viewers watching past the hook. Common triggers include open loops (promising a payoff later), visual pattern interrupts every 2-3 seconds (jump cuts, zooms, text changes), escalating value (each second more interesting than the last), storytelling tension, countdown or list formats that build anticipation, and strategic placement of the most surprising moment near the end to boost completion rate.
Yes, but not in the way most creators think. Shorter videos (7-15 seconds) are easier to get high completion rates on, which the algorithm loves. However, longer videos (30-90 seconds) can generate more watch time per view, which also signals quality. The key is matching length to content: tutorials work at 30-60 seconds, entertainment at 7-15 seconds, and storytelling at 30-90 seconds. Never pad a video with filler to hit a length target.
Study the structure, not the surface content. Identify the hook type (question, bold claim, visual surprise), the content framework (listicle, before/after, day-in-my-life), the pacing pattern (fast cuts vs. single take), and the emotional arc. Then apply that exact structure to your niche topic. For example, a viral cooking reveal video and a viral fitness transformation use the same 'before/after suspense' framework - only the subject changes.
A viral potential score rates a video's likelihood of being pushed by the algorithm on a scale of 1-10. It considers hook strength (will people stop scrolling?), retention architecture (will they keep watching?), emotional resonance (will they react?), shareability (will they send it to friends?), comment triggers (will they engage?), and format trendiness (is this format currently being boosted?). A score of 7+ indicates strong viral potential.
Maximize your social media success with our other free tools
Create scroll-stopping captions for your Instagram Reels
Generate viral-ready Reel concepts with hooks and execution strategies
Get AI-powered TikTok content ideas for any niche
Create attention-grabbing hooks for any content type
Get a personalized Instagram growth plan
Build a data-driven TikTok growth strategy
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trial