Create SEO-optimized YouTube descriptions that drive engagement and discovery
Include relevant keywords naturally in your description for better search visibility
Help viewers navigate your content and improve watch time metrics
Encourage likes, subscribes, and comments to boost engagement
Drive traffic to your other platforms and build your online presence
YouTube descriptions are crucial for video discovery, SEO, and viewer engagement. The first 125 characters appear in search results, making them your video's elevator pitch. A well-crafted description can dramatically increase your video's reach and performance.
Your most compelling content goes here. Include your main keyword and value proposition since this appears in search results and mobile previews.
Example: "Learn professional video editing in 15 minutes! This step-by-step tutorial covers..."
Expand on what viewers will learn or gain. Use bullet points to make it scannable and include secondary keywords naturally.
For videos over 10 minutes, add timestamps to improve watch time and user experience. YouTube automatically creates chapters from timestamps.
Include links to your other platforms, encourage engagement, and guide viewers to related content or your website.
Sweet spot for SEO and engagement
Good for shorter videos
Missed SEO opportunity
Link to previous and next videos in a series. This increases session watch time and helps YouTube understand your content relationships.
Include downloadable resources, templates, or bonus content mentioned in your video. This increases engagement and builds your email list.
Mention and link to collaborators, sources, or tools featured in your video. This builds relationships and adds credibility.
Tell viewers when you upload new content to encourage subscription and return visits.
Aim for 200-300 words. This gives you enough space for SEO keywords, value explanation, and calls-to-action without overwhelming viewers.
Only include key quotes or highlights. Full transcripts should be added as closed captions instead, which better serves accessibility and SEO.
Yes! You can edit descriptions anytime. Updating descriptions with better keywords or CTAs can improve performance of existing videos.
Emojis can make descriptions more visually appealing and help organize information, but use them sparingly and ensure they're relevant to your content.
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