What Are Rich Pins?

Rich Pins are enhanced Pinterest pins that automatically sync information from your website and display extra details directly on the pin. They provide more context and encourage clicks by showing real-time information.

Key Feature: Automatic information updates from your website

Benefit: Higher engagement, more clicks, and better user experience

Types of Rich Pins

Pinterest offers four types of Rich Pins:

1. Product Rich Pins

Perfect for: E-commerce businesses, online stores, retailers

Displays:

• Real-time pricing
• Availability status
• Product description
• Where to buy button
• Direct purchase link

Best for: Driving sales and product discovery

2. Recipe Rich Pins

Perfect for: Food bloggers, recipe sites, cooking brands

Displays:

• Ingredients list
• Cooking time
• Serving size
• Ratings
• Step-by-step instructions

Best for: Food content and cooking tutorials

3. Article Rich Pins

Perfect for: Bloggers, publishers, content creators

Displays:

• Article headline
• Author name
• Story description
• Publication date
• Link to article

Best for: Blog traffic and content distribution

4. App Rich Pins

Perfect for: App developers, mobile businesses

Displays:

• Install button
• App ratings
• Price
• Platform availability

Best for: App downloads and user acquisition

Benefits of Rich Pins

1. Increased engagement:

• 2X more clicks than regular pins
• Better visibility in search
• Higher save rates
• More repins

2. Automatic updates:

• Price changes sync automatically
• Availability updates in real-time
• No manual updates needed
• Always current information

3. Enhanced credibility:

• Professional appearance
• Verified information
• Trustworthy source indicator
• Brand authority

4. Better user experience:

• More context without clicking
• Faster decision-making
• Reduced bounce rates
• Improved conversion rates

5. SEO advantages:

• Better Pinterest SEO
• Increased discoverability
• Higher ranking in search
• More organic reach

How to Set Up Rich Pins

Step 1: Add meta tags to your website

You need to add Open Graph or Schema.org markup to your site:

For Product Pins:

<meta property="og:type" content="product" />
<meta property="og:title" content="Product Name" />
<meta property="og:price:amount" content="29.99" />
<meta property="og:price:currency" content="USD" />
<meta property="og:availability" content="instock" />

For Article Pins:

<meta property="og:type" content="article" />
<meta property="og:title" content="Article Title" />
<meta property="og:description" content="Article description" />
<meta property="article:author" content="Author Name" />

Step 2: Validate your website

1. Go to Pinterest Rich Pins Validator
2. Enter your website URL
3. Click "Validate"
4. Fix any errors shown

Step 3: Apply for Rich Pins

1. Once validated, click "Apply now"
2. Pinterest reviews your request
3. Approval usually takes 24-48 hours
4. You'll receive confirmation email

Step 4: Start pinning

Once approved, all future pins from your domain will automatically be Rich Pins!

Common Rich Pins Mistakes

Technical errors:

• Missing or incorrect meta tags
• Inconsistent markup across pages
• Not including required fields
• Broken website integration

Content mistakes:

• Incomplete product information
• Missing prices or descriptions
• Poor quality images
• Outdated information

Strategic errors:

• Not optimizing for Pinterest SEO
• Ignoring analytics
• Inconsistent pinning
• Not updating website content

Maximizing Rich Pins Performance

Best practices:

1. Optimize images:

• Use vertical images (2:3 ratio)
• High quality (at least 1000px tall)
• Clear, attractive visuals
• Branded watermark

2. Write compelling descriptions:

• Include keywords
• Clear call-to-action
• Detailed information
• Use relevant hashtags

3. Keep information current:

• Update prices regularly
• Maintain inventory accuracy
• Refresh old pins
• Monitor for errors

4. Test and analyze:

• Track Rich Pin performance
• Compare to regular pins
• A/B test images
• Monitor conversion rates

Rich Pins vs. Regular Pins

Regular Pins:

• Basic image and description
• Static information
• Manual updates required
• Less context for users

Rich Pins:

• Enhanced information display
• Automatic updates
• Real-time data sync
• Professional appearance
• Better engagement

Performance difference:

• Rich Pins get 2X more clicks
• Higher save rates
• Better conversion rates
• Improved search ranking

Tools for Rich Pins

Website platforms with built-in support:

• Shopify
• WooCommerce
• Etsy
• BigCommerce
• Squarespace
• WordPress (with plugins)

Pinterest tools:

• Pinterest Tag
• Rich Pins Validator
• Pinterest Analytics
• Business Hub

Third-party tools:

• Tailwind
• Later
• Buffer
• Hootsuite

Troubleshooting Rich Pins

Common issues:

Rich Pins not showing:

• Check meta tags are correct
• Verify site is validated
• Wait 24-48 hours after approval
• Clear Pinterest cache

Information not updating:

• Verify meta tags on live site
• Check for caching issues
• Re-validate in Pinterest
• Contact Pinterest support

Validation errors:

• Review meta tag format
• Check for missing required fields
• Ensure proper nesting
• Test with validator tool

Related Terms

• Pinterest SEO: Optimizing content for Pinterest search
• Pin Description: Text that appears with pins
• Pinterest Board: Collection of saved pins
• Repin: Saving someone else's pin
• Idea Pin: Multi-page Pinterest content format

Important Notes

• Free feature: Rich Pins are completely free for all business accounts
• One-time setup: Once configured, works automatically
• All pins benefit: Every pin from your domain becomes a Rich Pin
• Business account required: Need Pinterest business account
• Technical knowledge helpful: But not absolutely necessary
• Platform support: Many platforms have easy setup

Rich Pins are one of the most valuable Pinterest features for businesses, providing enhanced engagement and automatic updates without ongoing effort.