Facebook Ad Dimensions and Sizes Guide 2025: All Formats + Cheat Sheet

Facebook Ad Dimensions and Sizes Guide 2025

Getting Facebook ad dimensions right is critical for campaign success. Wrong sizes lead to cropped images, poor performance, and wasted ad spend. Here are the exact specifications for every Facebook ad format in 2025.

Quick Reference Cheat Sheet

Most Common Facebook Ad Dimensions (2025):

💡 Pro Tip: Bookmark this page for quick reference when creating Facebook ads!

Facebook Feed Ad Dimensions

Single Image Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 (landscape) File type: JPG or PNG Maximum file size: 30MB Minimum resolution: 600 x 314 pixels

Text recommendations:

• Headline: 25 characters
• Link description: 30 characters
• Body text: 125 characters
• Keep text minimal for better performance

Single Video Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 (landscape) or 1:1 (square) Video length: 1 second to 241 minutes Maximum file size: 4GB Video format: MP4, MOV, or GIF

Video specifications:

• Frame rate: 30 fps maximum
• Bitrate: No specific requirement
• Audio: Optional but recommended
• Captions: Recommended for better accessibility

Carousel Ads

Image dimensions: 1080 x 1080 pixels Aspect ratio: 1:1 (square) File type: JPG or PNG Maximum file size: 30MB per image Cards: 2-10 cards per carousel

Text limits:

• Headline: 25 characters per card
• Description: 20 characters per card
• Body text: 125 characters (appears above all cards)

Facebook Stories Ad Dimensions

Stories Image Ads

Recommended dimensions: 1080 x 1920 pixels Aspect ratio: 9:16 (vertical) File type: JPG or PNG Maximum file size: 30MB Safe area: Keep important content within center 1080 x 1420 pixels

Stories Video Ads

Recommended dimensions: 1080 x 1920 pixels
Aspect ratio: 9:16 (vertical) Video length: 1-15 seconds Maximum file size: 4GB Video format: MP4 or MOV

Stories best practices:

• Use bold, eye-catching visuals
• Keep text large and readable
• Include a clear call-to-action
• Test with sound off (many users watch silently)

Facebook Video Ad Dimensions

In-Stream Video Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 (landscape) Video length: 5-15 seconds (mid-roll), 5-120 seconds (pre-roll) File format: MP4 or MOV Maximum file size: 4GB

Video Feed Ads (Square)

Recommended dimensions: 1080 x 1080 pixels Aspect ratio: 1:1 (square) Video length: 1 second to 241 minutes File format: MP4, MOV, or GIF Maximum file size: 4GB

Vertical Video Ads

Recommended dimensions: 1080 x 1350 pixels Aspect ratio: 4:5 (vertical) Video length: 1-15 seconds recommended File format: MP4 or MOV Maximum file size: 4GB

Instagram Feed Ad Dimensions (Facebook Ads Manager)

Instagram Feed Image Ads

Recommended dimensions: 1080 x 1080 pixels (square) Alternative dimensions: 1080 x 1350 pixels (4:5 vertical) Aspect ratio: 1:1 (square) or 4:5 (vertical) File type: JPG or PNG Maximum file size: 30MB

Instagram Feed Video Ads

Recommended dimensions: 1080 x 1080 pixels (square) Alternative dimensions: 1080 x 1350 pixels (4:5 vertical) Video length: 3-60 seconds File format: MP4 or MOV Maximum file size: 4GB

Instagram Stories Ads

Dimensions: 1080 x 1920 pixels Aspect ratio: 9:16 (vertical) Video length: Up to 15 seconds File format: MP4, MOV, or GIF Maximum file size: 4GB

Facebook Right Column Ad Dimensions

Desktop Right Column Ads

Recommended dimensions: 1200 x 628 pixels Display size: 254 x 133 pixels Aspect ratio: 1.91:1 File type: JPG or PNG Maximum file size: 30MB

Text specifications:

• Headline: 25 characters
• Body text: 90 characters
• Display URL: 30 characters

Facebook Marketplace Ad Dimensions

Marketplace Image Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 (landscape) File type: JPG or PNG Maximum file size: 30MB

Marketplace Video Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 (landscape) Video length: 1-120 seconds File format: MP4 or MOV Maximum file size: 4GB

Facebook Instant Articles Ad Dimensions

Instant Articles Banner Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 File type: JPG or PNG Maximum file size: 30MB

Facebook Audience Network Ad Dimensions

Native Banner Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 File type: JPG or PNG Maximum file size: 30MB

Native Interstitial Ads

Image dimensions: 1200 x 628 pixels Video dimensions: 1080 x 1080 pixels (square) Aspect ratio: 1.91:1 (image) or 1:1 (video) Maximum file size: 30MB (image), 4GB (video)

Facebook Ad Design Best Practices

Image Quality Guidelines

High resolution requirements:

• Use the highest resolution possible
• Images should be clear and sharp
• Avoid pixelated or blurry images
• Test how images look on mobile devices

Color and contrast:

• Use high contrast between text and background
• Choose colors that stand out in the news feed
• Consider how colors appear on different devices
• Test images in various lighting conditions

Text in Images

Facebook's text policies:

• No longer has the 20% text rule
• Still recommends minimal text for better performance
• Text-heavy images may have reduced reach
• Use text overlays sparingly for maximum impact

Text optimization:

• Make text large enough to read on mobile
• Use bold, easy-to-read fonts
• Keep messages short and clear
• Include your value proposition prominently

Mobile Optimization

Mobile-first design:

• Most Facebook users access via mobile
• Test all ad formats on mobile devices
• Keep important elements in the center of images
• Use larger fonts for mobile readability

Common Facebook Ad Dimension Mistakes

Mistake 1: Using Wrong Aspect Ratios

Problem: Images get cropped or display with black bars Solution: Always use recommended aspect ratios for each placement

Mistake 2: Low Resolution Images

Problem: Pixelated ads that look unprofessional Solution: Use high-resolution images (at least 1080px wide)

Mistake 3: Too Much Text

Problem: Reduced ad performance and reach Solution: Keep text minimal and use compelling visuals

Mistake 4: Not Testing on Mobile

Problem: Ads look good on desktop but poor on mobile Solution: Always preview ads on mobile devices before launching

Tools for Creating Facebook Ad Images

Free Design Tools

Canva:

• Pre-made Facebook ad templates
• Drag-and-drop interface
• Free stock photos and graphics
• Automatic resizing for different formats

Facebook Creative Hub:

• Official Facebook tool for ad mockups
• Templates for all ad formats
• Preview how ads will look in feeds
• Share mockups with team members

Professional Tools

Adobe Photoshop:

• Complete control over design elements
• High-quality image editing capabilities
• Custom templates and actions
• Professional typography options

Figma:

• Collaborative design platform
• Component libraries for consistent branding
• Easy resizing and format variations
• Team sharing and feedback tools

Ad Performance by Dimensions

Best Performing Formats

Square images (1:1) tend to perform well because:

• Take up more space in mobile feeds
• Work across multiple platforms
• Easy to repurpose for other channels
• Generally higher engagement rates

Vertical images (4:5) are effective for:

• Mobile-first audiences
• Story-style content
• Product showcases
• Behind-the-scenes content

Testing Different Dimensions

A/B testing approach:

• Test same creative in different formats
• Compare performance metrics across dimensions
• Consider audience and placement differences
• Optimize based on cost per result

Downloadable Facebook Ad Dimensions Template

Quick Checklist for Every Campaign:

Facebook Ad Dimension Quick Reference

Feed Ads: 1200 x 628 pixels (1.91:1) Stories: 1080 x 1920 pixels (9:16) Square Feed: 1080 x 1080 pixels (1:1) Vertical Feed: 1080 x 1350 pixels (4:5) Carousel: 1080 x 1080 pixels (1:1) Video: 1080 x 1080 pixels (1:1) or 1200 x 628 pixels (1.91:1) Reels: 1080 x 1920 pixels (9:16)

Getting Facebook ad dimensions right from the start saves time, money, and improves campaign performance. Always use the recommended sizes and test your ads across different devices before launching campaigns.

Updated for 2025: These specifications reflect the latest Facebook Ads Manager requirements and best practices as of January 2025.

Frequently Asked Questions

What are the best Facebook ad dimensions for 2024?

For Facebook Feed ads, use 1200 x 628 pixels (1.91:1 aspect ratio). For square posts, use 1080 x 1080 pixels (1:1). For Stories, use 1080 x 1920 pixels (9:16). These dimensions ensure your ads display properly without cropping across all placements.

What happens if I use the wrong Facebook ad dimensions?

Wrong dimensions can cause images to be cropped, display with black bars, appear pixelated, or look unprofessional. This leads to poor performance, lower engagement rates, and wasted ad spend. Always use Facebook's recommended specifications for best results.

Do Facebook ads still have the 20% text rule?

No, Facebook removed the strict 20% text rule in 2020. However, they still recommend minimal text for better performance. Text-heavy images may have reduced reach, so use text overlays sparingly and focus on compelling visuals instead.

What file formats work best for Facebook ads?

For images, use JPG or PNG format with maximum 30MB file size. For videos, use MP4 or MOV format with maximum 4GB file size. Always use high-resolution images (at least 1080px wide) for professional appearance across all devices.

Should I use square or landscape images for Facebook ads?

Square images (1:1 aspect ratio) often perform better because they take up more space in mobile feeds and work across multiple platforms. However, test both formats to see what works best for your specific audience and campaign goals.

How do I optimize Facebook ads for mobile viewing?

Use mobile-first design principles: keep important elements centered, use larger fonts, test on mobile devices before launching, and remember that most Facebook users access via mobile. Always preview your ads on mobile devices.

What are the best tools for creating Facebook ad images?

Canva offers free templates specifically for Facebook ads with automatic resizing. Facebook Creative Hub provides official templates and preview tools. For professional work, Adobe Photoshop and Figma offer complete design control and advanced features.

Can I use the same image dimensions for all Facebook ad types?

No, different ad formats require different dimensions. Feed ads use 1200 x 628 pixels, Stories use 1080 x 1920 pixels, and carousel ads use 1080 x 1080 pixels. Using the wrong dimensions for each format will result in poor display quality.

Related Topics

• Facebook Ads Strategy Guide
• Instagram Ad Dimensions
• Facebook Ad Creative Best Practices
• Social Media Image Sizes