Facebook Ad Dimensions and Sizes Guide 2024

Getting Facebook ad dimensions right is critical for campaign success. Wrong sizes lead to cropped images, poor performance, and wasted ad spend. Here are the exact specifications for every Facebook ad format in 2024.

Facebook Feed Ad Dimensions

Single Image Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 (landscape) File type: JPG or PNG Maximum file size: 30MB Minimum resolution: 600 x 314 pixels

Text recommendations:

Headline: 25 characters
Link description: 30 characters
Body text: 125 characters
Keep text minimal for better performance

Single Video Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 (landscape) or 1:1 (square) Video length: 1 second to 241 minutes Maximum file size: 4GB Video format: MP4, MOV, or GIF

Video specifications:

Frame rate: 30 fps maximum
Bitrate: No specific requirement
Audio: Optional but recommended
Captions: Recommended for better accessibility

Carousel Ads

Image dimensions: 1080 x 1080 pixels Aspect ratio: 1:1 (square) File type: JPG or PNG Maximum file size: 30MB per image Cards: 2-10 cards per carousel

Text limits:

Headline: 25 characters per card
Description: 20 characters per card
Body text: 125 characters (appears above all cards)

Facebook Stories Ad Dimensions

Stories Image Ads

Recommended dimensions: 1080 x 1920 pixels Aspect ratio: 9:16 (vertical) File type: JPG or PNG Maximum file size: 30MB Safe area: Keep important content within center 1080 x 1420 pixels

Stories Video Ads

Recommended dimensions: 1080 x 1920 pixels
Aspect ratio: 9:16 (vertical) Video length: 1-15 seconds Maximum file size: 4GB Video format: MP4 or MOV

Stories best practices:

Use bold, eye-catching visuals
Keep text large and readable
Include a clear call-to-action
Test with sound off (many users watch silently)

Facebook Video Ad Dimensions

In-Stream Video Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 (landscape) Video length: 5-15 seconds (mid-roll), 5-120 seconds (pre-roll) File format: MP4 or MOV Maximum file size: 4GB

Video Feed Ads (Square)

Recommended dimensions: 1080 x 1080 pixels Aspect ratio: 1:1 (square) Video length: 1 second to 241 minutes File format: MP4, MOV, or GIF Maximum file size: 4GB

Vertical Video Ads

Recommended dimensions: 1080 x 1350 pixels Aspect ratio: 4:5 (vertical) Video length: 1-15 seconds recommended File format: MP4 or MOV Maximum file size: 4GB

Instagram Feed Ad Dimensions (Facebook Ads Manager)

Instagram Feed Image Ads

Recommended dimensions: 1080 x 1080 pixels (square) Alternative dimensions: 1080 x 1350 pixels (4:5 vertical) Aspect ratio: 1:1 (square) or 4:5 (vertical) File type: JPG or PNG Maximum file size: 30MB

Instagram Feed Video Ads

Recommended dimensions: 1080 x 1080 pixels (square) Alternative dimensions: 1080 x 1350 pixels (4:5 vertical) Video length: 3-60 seconds File format: MP4 or MOV Maximum file size: 4GB

Instagram Stories Ads

Dimensions: 1080 x 1920 pixels Aspect ratio: 9:16 (vertical) Video length: Up to 15 seconds File format: MP4, MOV, or GIF Maximum file size: 4GB

Facebook Right Column Ad Dimensions

Desktop Right Column Ads

Recommended dimensions: 1200 x 628 pixels Display size: 254 x 133 pixels Aspect ratio: 1.91:1 File type: JPG or PNG Maximum file size: 30MB

Text specifications:

Headline: 25 characters
Body text: 90 characters
Display URL: 30 characters

Facebook Marketplace Ad Dimensions

Marketplace Image Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 (landscape) File type: JPG or PNG Maximum file size: 30MB

Marketplace Video Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 (landscape) Video length: 1-120 seconds File format: MP4 or MOV Maximum file size: 4GB

Facebook Instant Articles Ad Dimensions

Instant Articles Banner Ads

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 File type: JPG or PNG Maximum file size: 30MB

Facebook Audience Network Ad Dimensions

Recommended dimensions: 1200 x 628 pixels Aspect ratio: 1.91:1 File type: JPG or PNG Maximum file size: 30MB

Native Interstitial Ads

Image dimensions: 1200 x 628 pixels Video dimensions: 1080 x 1080 pixels (square) Aspect ratio: 1.91:1 (image) or 1:1 (video) Maximum file size: 30MB (image), 4GB (video)

Facebook Ad Design Best Practices

Image Quality Guidelines

High resolution requirements:

Use the highest resolution possible
Images should be clear and sharp
Avoid pixelated or blurry images
Test how images look on mobile devices

Color and contrast:

Use high contrast between text and background
Choose colors that stand out in the news feed
Consider how colors appear on different devices
Test images in various lighting conditions

Text in Images

Facebook's text policies:

No longer has the 20% text rule
Still recommends minimal text for better performance
Text-heavy images may have reduced reach
Use text overlays sparingly for maximum impact

Text optimization:

Make text large enough to read on mobile
Use bold, easy-to-read fonts
Keep messages short and clear
Include your value proposition prominently

Mobile Optimization

Mobile-first design:

Most Facebook users access via mobile
Test all ad formats on mobile devices
Keep important elements in the center of images
Use larger fonts for mobile readability

Common Facebook Ad Dimension Mistakes

Mistake 1: Using Wrong Aspect Ratios

Problem: Images get cropped or display with black bars Solution: Always use recommended aspect ratios for each placement

Mistake 2: Low Resolution Images

Problem: Pixelated ads that look unprofessional Solution: Use high-resolution images (at least 1080px wide)

Mistake 3: Too Much Text

Problem: Reduced ad performance and reach Solution: Keep text minimal and use compelling visuals

Mistake 4: Not Testing on Mobile

Problem: Ads look good on desktop but poor on mobile Solution: Always preview ads on mobile devices before launching

Tools for Creating Facebook Ad Images

Free Design Tools

Canva:

Pre-made Facebook ad templates
Drag-and-drop interface
Free stock photos and graphics
Automatic resizing for different formats

Facebook Creative Hub:

Official Facebook tool for ad mockups
Templates for all ad formats
Preview how ads will look in feeds
Share mockups with team members

Professional Tools

Adobe Photoshop:

Complete control over design elements
High-quality image editing capabilities
Custom templates and actions
Professional typography options

Figma:

Collaborative design platform
Component libraries for consistent branding
Easy resizing and format variations
Team sharing and feedback tools

Ad Performance by Dimensions

Best Performing Formats

Square images (1:1) tend to perform well because:

Take up more space in mobile feeds
Work across multiple platforms
Easy to repurpose for other channels
Generally higher engagement rates

Vertical images (4:5) are effective for:

Mobile-first audiences
Story-style content
Product showcases
Behind-the-scenes content

Testing Different Dimensions

A/B testing approach:

Test same creative in different formats
Compare performance metrics across dimensions
Consider audience and placement differences
Optimize based on cost per result

Facebook Ad Dimension Quick Reference

Feed Ads: 1200 x 628 pixels (1.91:1) Stories: 1080 x 1920 pixels (9:16)
Square Feed: 1080 x 1080 pixels (1:1) Vertical Feed: 1080 x 1350 pixels (4:5) Carousel: 1080 x 1080 pixels (1:1) Video: 1080 x 1080 pixels (1:1) or 1200 x 628 pixels (1.91:1)

Getting Facebook ad dimensions right from the start saves time, money, and improves campaign performance. Always use the recommended sizes and test your ads across different devices before launching campaigns.

TL;DR - Quick Answer