Social Media Image Sizes Guide: Perfect Dimensions for Every Platform 2025

Getting social media image sizes right ensures your content looks professional and displays correctly across all platforms. This guide covers current dimensions for every major platform and content type.

Quick Reference Chart

Instagram Image Sizes

Feed Posts

• Square Posts: 1080x1080 pixels
• Portrait Posts: 1080x1350 pixels
• Landscape Posts: 1080x566 pixels
• Minimum Resolution: 320x320 pixels
• Maximum Resolution: 1080x1080 pixels

Instagram Stories

• Stories: 1080x1920 pixels (9:16 ratio)
• Safe Area: Keep important content within center 1080x1260 pixels
• File Size: Maximum 30MB for images

Instagram Reels

• Vertical Video: 1080x1920 pixels (9:16 ratio)
• Cover Image: 1080x1920 pixels
• Minimum Duration: 3 seconds
• Maximum Duration: 90 seconds

Profile and Business

• Profile Picture: 320x320 pixels (displays as circle)
• Business Category Icon: 100x100 pixels

Facebook Image Sizes

News Feed Posts

• Single Image: 1200x630 pixels
• Multiple Images: 1080x1080 pixels each
• Minimum Width: 500 pixels
• Text Overlay: Less than 20% of image

Facebook Stories

• Stories: 1080x1920 pixels (9:16 ratio)
• Safe Zone: Keep text/logos within center area
• Duration: 1-120 seconds for video

Page and Cover Images

• Cover Photo: 820x312 pixels (desktop), 640x360 (mobile)
• Profile Picture: 180x180 pixels (displays at 160x160)
• Event Cover: 1920x1080 pixels

Facebook Ads

• Feed Ads: 1200x628 pixels
• Right Column Ads: 254x133 pixels
• Instant Articles: 1200x628 pixels
• Marketplace Ads: 1200x1200 pixels

Twitter/X Image Sizes

Tweet Images

• Single Image: 1200x675 pixels (16:9 ratio)
• Multiple Images: 700x800 pixels each
• Minimum Size: 600x335 pixels
• Maximum File Size: 5MB

Profile Elements

• Header Image: 1500x500 pixels
• Profile Picture: 400x400 pixels (displays as circle)
• In-Stream Photo: 440x220 pixels

Twitter Ads

• Promoted Tweets: 1200x628 pixels
• Website Cards: 800x418 pixels
• App Cards: 800x800 pixels

LinkedIn Image Sizes

Post Content

• Shared Images: 1200x627 pixels
• Article Images: 1200x627 pixels
• Document Cover: 300x424 pixels

Company Page

• Cover Image: 1584x396 pixels
• Logo: 300x300 pixels (square)
• Hero Image: 1128x376 pixels

Personal Profile

• Background Photo: 1584x396 pixels
• Profile Photo: 400x400 pixels
• Article Header: 1200x627 pixels

LinkedIn Ads

• Sponsored Content: 1200x627 pixels
• Message Ads: 300x250 pixels
• Dynamic Ads: 100x100 pixels (logo)

TikTok Image Sizes

Video Content

• Standard Video: 1080x1920 pixels (9:16 ratio)
• Minimum Resolution: 540x960 pixels
• Profile Video: 1080x1920 pixels

Profile Elements

• Profile Picture: 200x200 pixels
• Cover Image: 1080x1920 pixels

YouTube Image Sizes

Video Content

• Video Upload: 1920x1080 pixels (16:9 ratio)
• Custom Thumbnail: 1280x720 pixels
• Minimum Thumbnail: 640x360 pixels
• YouTube Shorts: 1080x1920 pixels (9:16 ratio)

Channel Branding

• Channel Art: 2560x1440 pixels
• Safe Area: 1546x423 pixels (always visible)
• Profile Picture: 800x800 pixels
• Watermark: 150x150 pixels

YouTube Ads

• Display Ads: 300x250 pixels
• Overlay Ads: 480x70 pixels
• Skippable Video Ads: 1920x1080 pixels

Pinterest Image Sizes

Pin Formats

• Standard Pins: 1000x1500 pixels (2:3 ratio)
• Square Pins: 1000x1000 pixels
• Long Pins: 1000x2100 pixels (maximum)
• Idea Pins: 1080x1920 pixels (9:16 ratio)

Profile Elements

• Profile Picture: 165x165 pixels
• Board Cover: 1000x1500 pixels

Snapchat Image Sizes

Snap Content

• Standard Snap: 1080x1920 pixels (9:16 ratio)
• Geofilter: 1080x1920 pixels
• Lens Content: 1080x1920 pixels

Ads

• Snap Ads: 1080x1920 pixels
• Collection Ads: 1080x1920 pixels

General Design Best Practices

File Formats

• JPEG: Best for photos, smaller file sizes
• PNG: Best for graphics with transparency
• WebP: Modern format, good compression
• GIF: Animated content only

Resolution Guidelines

• Minimum DPI: 72 DPI for web
• High-Quality Display: 150-300 DPI
• Retina/High-DPI: 2x dimensions for sharp display

Quality Check Tools: Use our Instagram Photo Quality Checker to verify your images meet platform requirements and display optimally across all devices.

File Size Limits

• Instagram: 30MB for images, 4GB for videos
• Facebook: 4MB for images
• Twitter: 5MB for images, 512MB for videos
• LinkedIn: 8MB for images

Color Considerations

• RGB Color Mode: Use RGB for digital images
• sRGB Color Space: Standard for web content
• Contrast: Ensure text is readable over images
• Brand Colors: Maintain consistency across platforms

Platform-Specific Tips

Instagram Tips

• Use bright, high-contrast images
• Keep important elements away from corners (may be cropped)
• Square images work best for feed consistency
• Stories should account for profile picture placement
• Image quality matters: Poor quality images get significantly less engagement - ensure yours are optimized with our Instagram Photo Quality Checker

Pro Photography Tips: Learn advanced techniques in our How to Take Better Instagram Photos guide and technical optimization in our Instagram Photo Quality Optimization Guide.

Facebook Tips

• Images with faces get 38% more engagement
• Avoid too much text overlay
• Use 1.91:1 ratio for optimal news feed display
• Test how images appear on mobile and desktop

LinkedIn Tips

• Professional, high-quality images perform better
• Company logos should be clearly visible
• Use industry-relevant imagery
• Avoid overly casual or personal content

Twitter Tips

• Images increase engagement by 18%
• Use 16:9 ratio to avoid cropping
• Keep important content in center of image
• Consider how images appear in timeline preview

For detailed Twitter-specific image optimization, see our comprehensive Twitter Image Size Guide with exact dimensions and best practices for all Twitter content types.

Tools for Creating Social Media Images

Quick Sizing Tool

Before diving into design software, use our Social Media Image Size Tool to get the exact dimensions you need for any platform or post type. This tool provides current sizing requirements and helps ensure your images display perfectly across all social media platforms.

Free Tools

• Canva: Templates for all platforms
• GIMP: Free image editing software
• Unsplash: High-quality stock photos
• Pixabay: Free images and graphics

Paid Tools

• Adobe Photoshop: Professional image editing
• Figma: Design collaboration platform
• Sketch: Interface and graphic design
• Adobe Illustrator: Vector graphics

Browser Extensions

• Image Resizer: Quick dimension adjustments
• ColorZilla: Color picker for brand consistency
• Page Ruler: Measure elements on web pages

Mobile Optimization

Responsive Design

• Images should look good on all screen sizes
• Test on both mobile and desktop
• Consider how images display in apps vs. browsers
• Account for different aspect ratios

Loading Speed

• Optimize file sizes for fast loading
• Use appropriate compression
• Consider WebP format for modern browsers
• Implement lazy loading for multiple images

Content Planning with Image Sizes

Template Creation

• Create templates for each platform and content type
• Include brand elements in consistent positions
• Plan for text overlay areas
• Consider seasonal or campaign-specific variations

Batch Processing

• Resize multiple images at once
• Maintain consistent quality across batches
• Use automation tools for regular content
• Create size-specific folders for organization

Troubleshooting Common Issues

Blurry Images

• Upload at recommended resolution or higher
• Avoid stretching smaller images
• Use appropriate file compression
• Check for platform-specific compression

Cropping Problems

• Design with safe areas in mind
• Test on different devices
• Use platform preview tools
• Keep important elements centered

Color Differences

• Use consistent color profiles
• Test on different devices
• Account for platform color processing
• Maintain brand color accuracy

Related Resources

Photography and Image Quality

• How to Take Better Instagram Photos - Professional photography techniques
• Instagram Photo Quality Optimization Guide - Technical optimization guide
• Instagram Photo Quality Checker - Free tool to check image quality

Platform Strategy Guides

• Instagram Marketing Strategy
• Facebook Marketing Guide
• Social Media Content Creation
• Visual Content Strategy

Save this guide as a reference and bookmark it for quick access when creating social media content. Proper image sizing improves your content's professional appearance and engagement potential.