How Much Does TikTok Pay for 1 Million Views? (2025 Rates)

Quick Answer

$400 - $1,000 for 1 million views through the Creator Rewards Program (current program)

The old Creator Fund paid only $20-40 per million views but was shut down in December 2023 in most countries.

Current TikTok Payment Methods

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TikTok Creator Rewards Program (Current)

The Creator Rewards Program replaced the Creator Fund in December 2023. It pays significantly more.

Payment Rates

• Rate: $0.40 - $1.00 per 1,000 views
• 1 Million Views: $400 - $1,000
• Much higher than the old Creator Fund ($20-40 per million)

Eligibility Requirements

• 10,000+ followers
• 100,000+ video views in the last 30 days
• 18+ years old
• Account in good standing
• Based in an eligible country (US, UK, France, Germany, etc.)

Important: Video Requirements

• Videos must be at least 1 minute long to earn rewards
• Must reach 1,000 valid views on the For You feed
• Viewers must watch at least 5 seconds for a view to count
• Original content only (no reposts or duets)

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Old Creator Fund (Discontinued)

The TikTok Creator Fund was shut down on December 16, 2023 in the US, UK, Germany, and France. It only remains active in Italy and Spain.

Old Creator Fund rates:

• Rate: $0.02 - $0.04 per 1,000 views
• 1 Million Views: $20 - $40

If you see articles quoting $20-40 per million views, they're referencing the discontinued program.

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Complete TikTok Monetization Methods

1. Brand Partnerships & Sponsored Content

Earning Potential • Nano influencers (1K-10K): $25-100 per post • Micro influencers (10K-100K): $100-1,000 per post • Mid-tier (100K-1M): $1,000-10,000 per post • Macro influencers (1M+): $10,000-100,000+ per post

Per Million Views • Fashion/Beauty: $2,000-8,000 • Tech/Gaming: $1,500-6,000 • Food/Lifestyle: $1,000-4,000 • Entertainment: $500-2,500

2. TikTok Live Gifts & Virtual Currency

Gift Values • Panda: 1 coin ($0.01) • Italian Hand: 5 coins ($0.05) • Love Bang: 25 coins ($0.25) • Birthday Cake: 500 coins ($5.00) • Lion: 29,999 coins ($299.99)

Potential Earnings • Small streamers: $10-50 per live stream • Medium streamers: $100-500 per stream • Popular streamers: $1,000+ per stream • Top streamers: $10,000+ per stream

Note: TikTok takes a 50% commission on gifts, so creators receive approximately 50% of the gift's coin value as real money.

3. TikTok Shop & E-commerce

Revenue Streams • Product sales: Direct profit margins • Affiliate commissions: 5-20% per sale • Shop ads: Additional promotion revenue • Live shopping events: Higher conversion rates

Success Examples • Fashion creators: $5,000-50,000/month • Beauty products: $2,000-30,000/month • Home goods: $1,000-20,000/month • Digital products: $500-10,000/month

4. External Monetization Methods

Traffic Driving • YouTube channel growth • Instagram follower acquisition • Email list building • Website traffic generation • OnlyFans/Patreon subscriptions

Business Opportunities • Consulting/coaching services • Online course sales • Book/ebook publishing • Speaking engagements • Merchandise sales

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Factors That Affect Your TikTok Earnings

Geographic Location

• Tier 1 (Highest): US, UK, Canada, Australia
• Tier 2: Germany, France, Japan
• Tier 3: Other developed countries
• Tier 4: Developing countries

Engagement Quality

• Average watch time • Completion rate • Like-to-view ratio • Comment engagement • Share rate

Content Niche

• High Value: Finance, Tech, Business
• Medium: Fashion, Beauty, Lifestyle
• Lower: Entertainment, Dance, Comedy

Audience Demographics

• Age group (25-54 highest value) • Income level • Gender distribution • Language preference • Cultural interests

Timing & Consistency

• Posting frequency • Optimal posting times • Trend participation • Seasonal relevance • Algorithm favorability

Content Format

• Video quality (HD preferred) • Audio quality • Captions and text • Trending sounds usage • Original vs. reposted content

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Real TikTok Creator Earnings Examples

Viral Content Creator

• Followers: 500K
• Average Views: 2M per video
• Creator Fund: $40-80 per video
• Brand Deals: $2,000-5,000 per post
• Monthly Earnings: $15,000-25,000

Business/Finance Creator

• Followers: 200K
• Average Views: 800K per video
• Creator Fund: $16-32 per video
• Brand Deals: $3,000-8,000 per post
• Course Sales: $10,000-30,000/month
• Monthly Earnings: $20,000-50,000

E-commerce Creator

• Followers: 150K
• Average Views: 500K per video
• Creator Fund: $10-20 per video
• TikTok Shop: $5,000-15,000/month
• Affiliate Sales: $3,000-8,000/month
• Monthly Earnings: $10,000-25,000

Music/Dance Creator

• Followers: 1M
• Average Views: 3M per video
• Creator Fund: $60-120 per video
• Brand Deals: $5,000-15,000 per post
• Live Gifts: $2,000-8,000/month
• Monthly Earnings: $25,000-60,000

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How to Maximize Your TikTok Earnings

Growth Strategies

• Post consistently (1-3 times daily for best results) • Engage with trending hashtags and sounds early • Create content that encourages comments and shares • Collaborate with other creators in your niche • Optimize posting times for your audience

Monetization Tactics

• Build email list through link in bio • Create media kit for brand outreach • Develop signature products or services • Cross-promote on other platforms • Join TikTok Creator Marketplace

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Common TikTok Monetization Mistakes to Avoid

What NOT to Do

❌ Relying Only on Creator Fund - Diversify income streams for sustainability ❌ Accepting Low-Paying Brand Deals - Know your worth and negotiate fairly ❌ Ignoring Engagement Quality - Focus on meaningful interactions, not just views ❌ Posting Without Strategy - Plan content calendar and track performance

Best Practices

✅ Build Multiple Revenue Streams - Creator fund + brand deals + products + courses ✅ Focus on High-Value Niches - Finance, business, and education pay more ✅ Build Authentic Relationships - Engage genuinely with your community ✅ Track Performance Metrics - Use TikTok Analytics to optimize content

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Timeline: When Will You Start Earning?

Month 1: Foundation Building

Focus on content creation, finding your niche, understanding the algorithm. Expected earnings: $0-50

Month 3: First Monetization

Reach 10K followers, join Creator Fund, start small affiliate partnerships. Expected earnings: $100-500

Month 6: Brand Partnerships

50K+ followers, consistent viral content, first major brand deals. Expected earnings: $1,000-5,000

Year 1: Sustainable Income

100K+ followers, multiple revenue streams, professional creator status. Expected earnings: $5,000-25,000/month

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Frequently Asked Questions

How much does TikTok pay per view?

Through the Creator Rewards Program, TikTok pays approximately $0.0004-$0.001 per view (or $0.40-$1.00 per 1,000 views). This equals $400-$1,000 per million views for videos that meet the requirements (1+ minute long, original content).

Is the TikTok Creator Fund still available?

No. TikTok shut down the Creator Fund on December 16, 2023 in most countries including the US, UK, Germany, and France. It was replaced by the Creator Rewards Program, which pays significantly more ($400-$1,000 per million views vs. the old $20-40).

How many followers do you need to make money on TikTok?

You need 10,000 followers and 100,000 video views in the last 30 days to join the Creator Rewards Program. You can earn through brand deals with fewer followers—some creators start monetizing with 1,000-5,000 engaged followers.

Why do my TikTok videos not earn money?

Videos must be at least 1 minute long to earn through the Creator Rewards Program. Shorter videos, reposts, duets, and content that doesn't reach 1,000 views on the For You feed don't qualify for payment.

How do top TikTok creators make millions?

Top creators diversify income through brand deals ($50K-500K per post), their own product lines, TikTok Shop sales, live gifts, and cross-platform opportunities. Platform payments are usually a small fraction of total earnings.

What's the highest-paying TikTok niche?

Finance, business, real estate, and technology niches typically pay the most for brand deals due to high advertiser demand. These niches can command $5,000-50,000+ per sponsored post, compared to entertainment niches at $500-2,500.

When do TikTok creators get paid?

TikTok pays Creator Rewards earnings monthly, with a minimum payout threshold of $50. Payments are typically processed between the 21st and 30th of each month for the previous month's earnings.

Can you make a living from TikTok?

Yes, many creators earn full-time income from TikTok. Successful creators typically combine Creator Rewards payments, brand deals, TikTok Shop sales, and cross-platform opportunities rather than relying on one income source.

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