How to Make a Quiz on Instagram Story: Complete Guide with Creative Ideas

Instagram Story quizzes are one of the most engaging interactive features available on the platform. They're perfect for boosting engagement, learning about your audience, and creating fun, shareable content that keeps followers coming back for more.

This comprehensive guide will walk you through everything you need to know about creating compelling Instagram Story quizzes, from basic setup to advanced strategies that drive real results.

What Are Instagram Story Quizzes?

Instagram Story quizzes are interactive stickers that allow you to ask multiple-choice questions with your followers. Viewers can tap to select their answer, and you can see who chose what option in your Story insights.

Key Features of Instagram Quizzes:

• Multiple choice questions with up to 4 answer options
• Real-time results showing which answers are most popular
• Viewer insights letting you see who answered what
• Story highlights capability to save popular quizzes
• 24-hour visibility like regular Instagram Stories

Step-by-Step Guide: Creating Your First Instagram Quiz

Step 1: Access the Quiz Sticker

1. Open Instagram and swipe right to create a new Story
2. Take a photo or video or choose from your camera roll
3. Tap the sticker icon (the square smiley face) at the top
4. Select "Quiz" from the sticker options

Step 2: Set Up Your Quiz Question

1. Type your question in the text field (keep it concise and clear)
2. Add answer options (you can have 2-4 choices)
3. Select the correct answer by tapping the checkmark next to it
4. Customize the appearance by changing colors or fonts

Step 3: Position and Style Your Quiz

1. Drag the quiz sticker to your desired position
2. Resize by pinching to make it larger or smaller
3. Change colors to match your brand or story aesthetic
4. Add additional text or stickers if needed

Step 4: Share Your Quiz Story

1. Preview your story to ensure everything looks good
2. Add to highlights if you want to save it permanently
3. Share to your Story and watch the responses come in
4. Monitor results through your Story insights

Creative Quiz Ideas That Drive Engagement

1. "Get to Know Me" Quizzes

Perfect for personal brands and building connections with your audience.

Examples:

• "What's my biggest fear?"
• "Which coffee order is mine?"
• "What did I study in college?"
• "Where was I born?"

Why It Works: People love learning personal details about creators they follow.

2. Product Knowledge Quizzes

Great for businesses to educate customers about their offerings.

Examples:

• "Which ingredient is NOT in our skincare product?"
• "How many calories are in our signature smoothie?"
• "What year did we launch this product line?"
• "Which size is our most popular?"

Why It Works: Educates while engaging, builds product awareness.

3. Industry or Niche Expertise Quizzes

Establish yourself as an authority in your field.

Examples:

• "What's the best time to water plants?" (for gardening accounts)
• "Which exercise targets the core most effectively?" (for fitness accounts)
• "What's the golden rule of photography composition?" (for photography accounts)

Why It Works: Provides value while showcasing your expertise.

4. Current Events and Trending Topics

Tap into what's happening in the world or your industry.

Examples:

• "Which social media platform launched this new feature?"
• "What's the latest Instagram update about?"
• "Which celebrity just announced their engagement?"

Why It Works: Shows you're current and engaged with trends.

5. Fun and Entertainment Quizzes

Light-hearted content that's purely for entertainment.

Examples:

• "Which Disney character matches my personality?"
• "What's my favorite way to spend Sunday?"
• "Which emoji do I use most often?"
• "What's my guilty pleasure TV show?"

Why It Works: Easy to participate in and highly shareable.

6. Brand Awareness Quizzes

Help your audience learn more about your brand values and story.

Examples:

• "What inspired me to start this business?"
• "Which charity do we support?"
• "What's our company's mission statement about?"
• "When did we first launch?"

Why It Works: Builds brand connection and awareness naturally.

7. Audience Preference Quizzes

Learn what your followers want to see more of.

Examples:

• "Which type of content do you prefer?"
• "What should I post about tomorrow?"
• "Which product should we launch next?"
• "What time do you prefer my posts?"

Why It Works: Shows you value audience input and helps guide content strategy.

Best Practices for Instagram Story Quizzes

1. Keep Questions Clear and Concise

Do:

• Use simple, direct language
• Ask one clear question at a time
• Make sure the question fits in the available space

Don't:

• Use complex or confusing wording
• Ask multiple questions in one quiz
• Make text too small to read easily

2. Make Answer Options Distinct

Effective Answer Options:

• Clearly different from each other
• Easy to understand quickly
• Balanced in length when possible
• Obviously right or wrong (for knowledge quizzes)

3. Use Eye-Catching Visuals

Visual Tips:

• Choose high-quality background images
• Ensure good contrast between text and background
• Use brand colors consistently
• Keep overall design clean and uncluttered

4. Time Your Quizzes Strategically

Best Times to Post:

• When your audience is most active (check insights)
• During lunch breaks (12-1 PM)
• Evening scroll time (7-9 PM)
• Weekend leisure time

5. Follow Up on Results

Engagement Strategies:

• Share the correct answer in a follow-up story
• Thank participants for playing
• Create related content based on results
• Ask follow-up questions to continue conversation

Advanced Quiz Strategies

1. Quiz Series for Ongoing Engagement

Create themed quiz series that run over multiple days or weeks.

Series Ideas:

• "Brand History Week" - Daily quizzes about your company
• "Getting to Know the Team" - Feature different team members
• "Product Spotlight Series" - Quiz about different products
• "Industry Education" - Weekly expert knowledge quizzes

2. Collaborative Quizzes

Partner with other accounts for cross-promotion.

Collaboration Ideas:

• Quiz each other about your businesses
• Create joint trivia about your shared industry
• Do "guess who" quizzes featuring both accounts
• Challenge each other with expertise questions

3. Seasonal and Holiday Quizzes

Tie quizzes to current events and seasons.

Seasonal Examples:

• "Summer Skincare Quiz" (for beauty brands)
• "Holiday Traditions Quiz" (for lifestyle accounts)
• "Back-to-School Quiz" (for educational content)
• "New Year Resolutions Quiz" (for fitness/wellness)

4. Story Highlights Integration

Organize quizzes in Story Highlights for lasting value.

Highlight Categories:

• "Fun Quizzes" - Entertainment-focused quizzes
• "Get to Know Us" - Brand and personal quizzes
• "Expert Tips" - Educational and industry quizzes
• "Product Knowledge" - Business-focused quizzes

Analyzing Quiz Performance

Key Metrics to Track

Engagement Metrics:

• Number of participants
• Completion rate (people who answer vs. just view)
• Story reach and impressions
• Time spent viewing the story

Response Analysis:

• Which answers were most popular
• Patterns in wrong answers (for educational quizzes)
• Demographics of participants
• Follow-up engagement from quiz participants

Using Instagram Insights

Accessing Quiz Data:

1. Go to your Story Highlights or active Stories
2. Swipe up to see "View Insights"
3. Check "Quiz Sticker" metrics
4. Review individual responses by tapping the quiz

What to Look For:

• High participation rates indicate engaging content
• Patterns in incorrect answers show learning opportunities
• Participant lists help identify your most engaged followers
• Reach numbers show how far your content spread

Quiz Ideas by Industry

Fashion and Beauty Brands

Product Quizzes:

• "Which foundation shade matches your skin tone?"
• "What's the key ingredient in this serum?"
• "Which trend am I wearing today?"

Style Quizzes:

• "What's my go-to accessory?"
• "Which color palette suits this outfit?"
• "What's the name of this makeup technique?"

Food and Restaurant Businesses

Menu Quizzes:

• "Which spice gives this dish its signature flavor?"
• "How many calories are in our bestselling item?"
• "What's the secret ingredient in our sauce?"

Culture Quizzes:

• "Where did this recipe originate?"
• "What's the traditional way to eat this?"
• "Which wine pairs best with this dish?"

Fitness and Wellness Accounts

Exercise Quizzes:

• "Which muscle group does this exercise target?"
• "How many reps should beginners do?"
• "What's the proper form for this movement?"

Nutrition Quizzes:

• "Which food is highest in protein?"
• "What's the best pre-workout snack?"
• "How much water should you drink daily?"

Education and Coaching

Knowledge Quizzes:

• "What's the first step in this process?"
• "Which strategy is most effective for this goal?"
• "What's the most common mistake people make?"

Skill Assessment:

• "Which tool is best for this task?"
• "What level are you at in this skill?"
• "Which approach matches your learning style?"

Common Mistakes to Avoid

1. Making Quizzes Too Difficult

Problems:

• Discourages participation
• Creates frustration rather than engagement
• May make followers feel inadequate

Solutions:

• Mix easy and challenging questions
• Provide hints when appropriate
• Focus on fun rather than testing knowledge

2. Not Following Up with Answers

Problems:

• Leaves participants hanging
• Misses opportunity for additional engagement
• Reduces likelihood of future participation

Solutions:

• Always share correct answers
• Explain why the answer is correct
• Thank participants for playing

3. Overusing Quiz Features

Problems:

• Audience fatigue
• Reduced engagement over time
• Appears gimmicky rather than valuable

Solutions:

• Use quizzes strategically, not daily
• Mix with other interactive features
• Ensure each quiz adds genuine value

4. Ignoring Brand Consistency

Problems:

• Confuses brand identity
• Looks unprofessional
• Misses branding opportunities

Solutions:

• Use consistent colors and fonts
• Maintain brand voice in questions
• Include subtle brand elements

Technical Tips and Troubleshooting

Quiz Sticker Not Appearing?

Possible Solutions:

• Update your Instagram app
• Check if your account type supports all features
• Restart the app and try again
• Ensure you have a stable internet connection

Low Participation Rates?

Improvement Strategies:

• Post when your audience is most active
• Make questions more relevant to your followers
• Use compelling visuals to grab attention
• Promote the quiz with additional text or stickers

Can't See Quiz Results?

Troubleshooting Steps:

• Wait a few minutes for data to populate
• Check your internet connection
• Ensure the Story is still active (within 24 hours)
• Try accessing through Story Highlights if saved

Future of Instagram Quizzes

Upcoming Features and Trends

Potential Developments:

• More customization options for quiz appearance
• Integration with Instagram Reels
• Enhanced analytics and insights
• Collaborative quiz features with other users

Current Trends:

• Video backgrounds for quizzes
• Brand-specific quiz templates
• Integration with e-commerce features
• Cross-platform quiz sharing

Staying Ahead of Changes

Best Practices:

• Follow Instagram's official updates
• Test new features as they're released
• Monitor competitor usage of quiz features
• Adapt strategies based on algorithm changes

How do I add a quiz to my Instagram Story?

To add a quiz to your Instagram Story: 1) Create a new Story by taking a photo/video or selecting from your camera roll, 2) Tap the sticker icon at the top, 3) Select "Quiz" from the sticker options, 4) Type your question and answer choices, 5) Mark the correct answer, and 6) Position and customize the quiz before sharing.

Can I see who answered my Instagram Story quiz?

Yes, you can see who participated in your Instagram Story quiz. Swipe up on your Story or tap "View Insights" to see quiz results. You'll see the total number of participants, which answers were chosen, and a list of usernames for each answer option. This data is available for 24 hours while the Story is active.

How many answer options can I add to an Instagram quiz?

Instagram quizzes support 2-4 answer options. You must have at least 2 choices, and you can add up to 4 different answers. One of these answers must be marked as the correct answer. Keep answer options short and clear so they fit well within the quiz sticker format.

Why don't I have the quiz sticker option on Instagram?

If you don't see the quiz sticker, try: updating your Instagram app to the latest version, switching to a different account type (business accounts have all features), checking your internet connection, or restarting the app. The quiz feature should be available on most updated Instagram accounts worldwide.

What makes a good Instagram Story quiz question?

Good Instagram quiz questions are: clear and easy to understand, relevant to your audience's interests, have one obviously correct answer, fit within the sticker space, and encourage participation rather than intimidation. Mix educational content with fun topics, and always follow up with the correct answer.

Can I save my Instagram Story quiz to Highlights?

Yes, you can save Instagram Story quizzes to your Highlights just like regular Stories. This allows followers to interact with your quizzes even after the 24-hour Story period expires. Consider creating a dedicated "Quizzes" or "Fun" Highlight to organize your interactive content.

How often should I post quizzes on my Instagram Stories?

Post quizzes strategically rather than daily to avoid audience fatigue. Aim for 1-2 quizzes per week maximum, and mix them with other types of Story content like polls, questions, and regular posts. Quality and relevance matter more than frequency for maintaining engagement.

Do Instagram Story quizzes help with engagement?

Yes, Instagram Story quizzes are excellent for boosting engagement. They encourage active participation, increase time spent viewing your content, and create opportunities for meaningful interaction. Quizzes also help Instagram's algorithm recognize your content as engaging, potentially increasing your overall reach.

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Ready to create more engaging Instagram content? Try our Instagram account type checker to optimize your account setup, and explore our character counter tools to craft perfect captions for your posts and Stories.