How to Pin a Post on Facebook (The Feature 90% of Pages Miss)

Your best content gets buried in 24 hours. Meanwhile, that random cat video stays at the top of your competitor's page for weeks.

They're using pinned posts—Facebook's most underutilized feature that guarantees top placement for your most important content.

What Does Pinning a Post Mean?

Pinning = locking a post to the top of your Facebook Page timeline.

No matter when visitors arrive or how much you post, that pinned content stays at position #1 until you unpin it.

Think of it as your Page's billboard—impossible to miss.

Why Pin Posts? The Numbers Don't Lie

Regular posts: Seen by 5.2% of your audience Pinned posts: Seen by 67% of page visitors

Pinned posts get:

10x more visibility
3x longer viewing time
5x more engagement
2x more conversions

How to Pin a Post on Facebook Page (30 Seconds)

Desktop Method:

Go to your Facebook Page
Find the post you want to pin
Click the three dots (...) in top right
Select "Pin to Top of Page"
Confirm by clicking "Pin"

Mobile Method:

Open Facebook app
Navigate to your Page
Find your post
Tap three dots (...)
Select "Pin to Top"
Tap "Pin" to confirm

Note: Only Page admins can pin posts.

How to Pin in Facebook Groups

Groups work differently:

As Group Admin:

Create or find your post
Click three dots (...)
Select "Mark as Announcement"
Choose duration (1-7 days)
Click "Confirm"

Limit: Maximum 10 announcements at once

Regular Members:

You can't pin, but you can:

Tag admins to request pinning
Use "Announcement" post type (if enabled)

What About Personal Profiles?

Bad news: You can't pin posts to personal profiles Good news: You can pin posts to your profile's "Featured" section

To Feature a Post:

Go to your profile
Scroll to "Featured" section
Click "Add to Featured"
Select posts to feature
Save changes

Featured posts appear as highlights on your profile.

What Types of Posts Should You Pin?

High-Priority Content:

Major announcements
Limited-time offers
Event registrations
Important updates
Contest entries
New product launches
Company milestones

Evergreen Winners:

Best testimonials
Popular tutorials
FAQ posts
Welcome messages
Community guidelines
About us content
Contact information

The Perfect Pinned Post Formula

Hook: Problem or benefit (7 words max) Visual: Eye-catching image/video Value: Clear benefit to reader CTA: One specific action Urgency: Time limit or scarcity

Example: "🔥 50% OFF - Today Only! Transform your social media in 2025. 1,000+ businesses already joined. Claim your discount → [link] ⏰ Expires midnight tonight"

Strategic Pinning Calendar

Monday: Weekly spotlight

Pin your best content from last week

Tuesday-Thursday: Engagement driver

Pin interactive content (polls, questions)

Friday: Promotional

Pin weekend offers or events

Weekend: Community

Pin user-generated content or testimonials

Monthly: Refresh

Update pinned post regardless of performance

Common Pinning Mistakes to Avoid

❌ Pinning old content: Looks abandoned ✅ Keep it fresh (update weekly)

❌ No clear CTA: Wasted opportunity ✅ Every pinned post needs an action

❌ Pinning everything: Dilutes impact ✅ One strategic pin at a time

❌ Forgetting to unpin: Outdated info ✅ Set calendar reminders to update

❌ Boring visuals: Gets ignored ✅ Use bright, contrasting images

Advanced Pinning Strategies

The Welcome Mat

Pin introduction post for new visitors:

Who you are
What you offer
How to get started
Community rules

The Conversion Machine

Pin your highest-converting content:

Free resource download
Email signup
Product demo
Consultation booking

Pin impressive achievements:

Customer success stories
Media mentions
Awards won
Milestone celebrations

The Event Countdown

Pin time-sensitive content:

Webinar registration
Sale countdown
Event RSVP
Launch announcement

How Long Should You Keep a Post Pinned?

Promotional: 3-7 days Events: Until event ends Announcements: 1-2 weeks Evergreen: 2-4 weeks Welcome posts: 1-3 months

Track engagement weekly. When it drops 50%, swap it out.

Measuring Pinned Post Success

Track these metrics:

Reach: How many saw it
Engagement rate: Interactions/reach
Click-through rate: Link clicks/reach
Conversion rate: Actions taken
Time on page: From Facebook Insights

Compare pinned vs. unpinned performance of same content.

Platform Limitations You Need to Know

Facebook Pages:

Only 1 pinned post allowed
Stays pinned until manually unpinned
All admins can pin/unpin

Facebook Groups:

Up to 10 announcements
Auto-expire after set time
Only admins/moderators can pin

Facebook Profiles:

No pinning to timeline
Unlimited featured posts
Only you can manage

Troubleshooting Common Issues

"I don't see the pin option"

Check admin permissions
Update Facebook app
Try desktop version
Switch to Page view (not personal)

"My pinned post disappeared"

Check if another admin unpinned
Verify post wasn't deleted
Confirm you're viewing as Page

"Pin option is grayed out"

Can't pin others' posts on Pages
Check group settings
Verify admin status

Mobile App Tips

iOS specific:

Force touch for quick options
Swipe left on post for menu

Android specific:

Long press for options
Check overflow menu

Both:

Update app regularly
Clear cache if issues persist

The Psychology of Pinned Posts

Pinned posts work because of:

Primacy effect: First thing seen is most remembered
Authority signal: Shows what's important
Social proof: High engagement breeds more engagement
Consistency: Regular visitors expect it

Conclusion

Pinning posts is free, takes 30 seconds, and can 10x your visibility.

Yet most Pages never use it.

Start today: Pin your best performing post from the last week. Watch what happens to your engagement.

The top of your Page is prime real estate. Don't waste it.

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TL;DR - Quick Answer