How to Repost on Facebook in 2026 (Share, Reels, and Copy-Paste)

Facebook has no single "repost" button and no feature that carries the original likes and comments over to a new post. What it does have are two very different actions that people confuse: Share, which republishes a post while keeping a link and attribution back to the original, and a manual copy-paste re-upload, which creates brand new content that starts from zero. Picking the right one is the whole game.

Quick Answer: How to Repost on Facebook

Reshare an existing post (keeps attribution): click or tap Share under the post, choose a destination (Share to Feed, Share to a Story, Share to a Group, Share to a Page you manage, or Send in Messenger), add your own comment, then post. The reshare links back to the original and shows who first posted it.

Repost as if it were new (fresh start): copy the caption, save the media, then create a new post and upload it yourself. There is no link to the original and no borrowed engagement, so it reads as original content.

Reshare a Reel: open the Reel, tap the share icon (paper plane), then pick Feed, Groups, or Send in Messenger. You can only reshare public Reels; if the account is private, the option does not appear.

One thing to know up front: the built-in Share never copies the original's likes, comments, or share count. No third-party tool restores them either. Anyone promising a "repost with existing engagement" feature is describing something Facebook does not offer.

Jump to: Quick answer · Share vs copy-paste · Method 1: Share · Method 2: Copy-paste · Method 3: Reels · Method 4: Comment bump · Method 5: Evergreen for Pages · Website share button · Algorithm notes · What not to repost · FAQ

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Share vs Copy and Paste: What Each Method Keeps

This is the distinction most guides skip, and it decides which method you should use.

Use Share when attribution matters: resharing someone else's post, boosting a customer's post about you, or pushing your own recent post to a Group. The original creator stays visible, and the post links back to its source.

Use copy-paste when you want a clean slate: your own tip from six months ago that new followers never saw, where a link back to a stale post adds nothing. Because it is a fresh upload, native video is re-encoded, so save the highest-quality file you have before re-uploading.

The one thing neither method does is recover engagement. Facebook shows a post to different slices of your audience over time, so a reshare or re-upload is about reaching people who missed it, not resurrecting a like count.

Method 1: Share to Feed, Story, Group, Page, or Messenger

This is Facebook's built-in reshare. In 2026 the Share menu offers the same set of destinations on desktop and mobile, though the labels are slightly shorter on phones.

Desktop (facebook.com):

1. Find the post and click Share under it.
2. Pick a destination:
   • Share to Feed posts it to your own Feed.
   • Share to a Story adds it to your 24-hour Story.
   • Share to a Group posts it into a group you belong to.
   • Share to a Page lets you post as a Page you manage.
   • Send in Messenger sends it privately, no public post.
3. Add your own commentary in the text box (this is the part that matters).
4. Click Post (or Send).

Mobile app (iPhone and Android):

1. Tap the Share button (the curved arrow) under the post.
2. Choose Share to Feed, Story, Group, a Page you manage, or Send in Messenger.
3. Add context, then tap Post.

You can only reshare posts set to Public. If someone's post has no Share option, its audience is Friends-only or it lives in a private group. Our guide on how to make Facebook posts shareable explains exactly which audience settings unlock the button.

The part that makes a reshare work: never share with an empty comment box. A bare reshare is low-effort content the feed has little reason to promote. Add a reason people should look again:

Bringing this back for everyone who missed it last month.
The question I kept getting: "How do you actually implement this?"
Here is the short version. What would you add?

New commentary gives the feed something fresh to rank, and a closing question invites the comments that keep it circulating.

Method 2: Copy and Paste to Re-upload

When you want the post to read as brand new, rebuild it instead of sharing.

1. Copy the caption from your original post.
2. Save the media. Download your own images and video. For video, use the highest-quality source file you have rather than re-downloading a compressed copy, since each re-upload loses quality.
3. Create a new post, paste the caption, and upload the media again.
4. Add a new angle so it is not a carbon copy:

Update: since I first shared this, one thing changed.
Here is the original breakdown, plus what I would do differently now.

Pros: full control, looks like new content, and you can correct anything outdated. Cons: it takes longer, there is no link back to the original, and loyal followers may notice the repeat if you do not change the framing. Only re-upload media you own or have the right to use.

Method 3: Reshare a Reel

Reels have their own share flow, separate from feed posts.

1. Open the Reel and tap the share icon (the paper plane on the right side).
2. Choose where to send it: Feed, Groups, or Send in Messenger. You can also tap Copy link to paste it into a new post with your own caption.
3. Follow the prompts and post.

Two limits to know: you can only reshare public Reels, and if the creator's account is private the share option will not appear at all. To repost a Reel as your own native upload (for example to your Page), download your own file and upload it through the composer or Meta Business Suite rather than resharing, so it counts as your content.

Method 4: The Comment Bump

This does not repost anything. It resurfaces your original post using the fact that the feed treats new activity as a reason to show a post again.

1. Wait one to three days after publishing.
2. Add a comment to your own post that carries real value: an answer to a question from the thread, a new insight, or a related resource.

Follow-up: a few people asked about the tricky step.
Here is how I handle it, and the template I mentioned is in the replies.

A genuine comment can nudge the post back into feeds without a reshare, and it adds value for people who already saw it. Keep it to real updates. Repeatedly bumping the same post with filler comments trains people to scroll past.

Method 5: Evergreen Reposting for Pages

For a business Page, reposting is a planning problem, not a one-off action. The tools live in Meta Business Suite (Creator Studio was retired in 2024 and its features moved into Business Suite's Content and Planner tabs).

Step 1: Tag your evergreen content. Tips, how-tos, customer stories, and product explainers age well. Time-sensitive promos and news do not.

Step 2: Schedule with the Planner. In Meta Business Suite, open Planner, create or duplicate a post, and set a future date. This is how you queue reshares without doing it by hand.

Step 3: Change the framing every time, so the same asset does not read identically twice.

Sensible waiting periods before you repost the same content:

To find those slots, see our guide to the best times to post on Facebook.

What Happened to the Website Share Button

A 2026 headline confuses a lot of people, so it is worth clearing up. On February 10, 2026, Meta retired the external Like and Share buttons that websites embed on their own pages (the social plugins). After that date those website widgets render as an invisible element and stop working.

This does not affect reposting inside Facebook. The in-app Share button on posts and Reels, everything in this guide, is unchanged. The retirement only removed the third-party website widgets, so external site owners now point visitors to copy a link or use native sharing instead.

Facebook Algorithm Notes for Reposts

Facebook does not publish a "repost score," but its ranking behavior is consistent enough to plan around.

Helps a reshare or re-upload:

• New commentary the feed can treat as fresh content.
• Native video uploaded directly, rather than a shared link to a video.
• Replies to early comments, which extend a post's active window.
• Timing that matches when your audience is actually online.

Hurts it:

• Sharing with no added text.
• Reposting the same thing too often, which trains followers to ignore you.
• "Like and share!" engagement bait, which Meta explicitly down-ranks.
• Clickbait phrasing that promises more than the post delivers.

What Not to Repost

Some posts belong in the archive:

• Dated news, ended promotions, or anything referencing "today" or "this week" without an update.
• One-off posts whose engagement you cannot explain or repeat.
• Posts that drew controversy or heavy negative comments.
• Content that underperformed the first time. A repost rarely rescues a weak post.

A reshare should get a solid share of the original's reach. If a repeat consistently lands far below the first run, that post is not a good candidate, and it is time to make something new instead.

Frequently Asked Questions

Related Guides and Tools

• How to Make Facebook Posts Shareable covers the audience settings that turn the Share button on.
• Best Times to Post on Facebook helps you pick the slot for a repost.
• Facebook Business Manager Guide walks through Meta Business Suite and the Planner.
• Content Calendar Generator to plan an evergreen reposting rotation.
• Facebook Caption Generator for the fresh commentary each reshare needs.
• Facebook Text Formatter to format the repost cleanly.

Bottom line: reach for Share when attribution and a link to the source matter, and rebuild with a copy-paste re-upload when you want your own evergreen post to start clean. Add real value every time, wait 60 to 90 days, and treat reposting as a way to reach the people who missed round one, not as a shortcut back to an old like count.