How to Schedule Google My Business Posts: Complete Guide for 2025

Want to keep your Google My Business profile active without daily posting? Here's how to schedule GMB posts to boost local SEO and customer engagement—even though Google doesn't offer native scheduling.

Why Schedule Google My Business Posts?

Simple answer: Regular GMB posts help your business show up higher in local Google searches and give customers fresh reasons to choose you.

Benefits:

• 📈 Better local SEO - Google loves active businesses
• 👀 More visibility - Posts appear in search results and Maps
• 💬 Direct customer reach - Showcase offers, events, updates
• ⏰ Save time - Set it and forget it (mostly!)

Can You Schedule Google My Business Posts?

Bad news: Google doesn't let you schedule GMB posts directly.

Good news: You have options!

✅ Third-party tools - Hootsuite, Buffer, Sprout Social (paid)
✅ Manual reminders - Phone alarms + pre-made content (free)
✅ Local marketing platforms - LocalClarity, BirdEye (specialized but pricey)

Method 1: Third-Party Tools (Paid but Worth It)

Popular options:

• Buffer - $15/month, easiest to use
• Hootsuite - $49/month, good for teams
• Sprout Social - $249/month, advanced features
• LocalClarity - Custom pricing, GMB specialist

Quick Setup:

1. Sign up for your chosen platform
2. Connect your Google My Business account
3. Create your posts with images
4. Schedule dates/times
5. Let the tool auto-publish for you

Worth it if: You want to set it and forget it, manage multiple locations, or need team access.

Method 2: Manual Scheduling (Free but Takes Discipline)

The system:

1. Sunday prep: Create 7-14 posts for the week
2. Set reminders: Phone alarms for posting times
3. Easy access: Keep content in phone notes or photos
4. Post manually: When the alarm goes off, copy and paste

Organization tips:

• Use Google Calendar with content attached to reminders
• Keep a simple spreadsheet of planned posts
• Prepare images and text in advance

Best for: Small businesses, solo entrepreneurs, tight budgets

What Kind of Posts Work Best?

The 4 types Google My Business allows:

📢 What's New - General updates, new services, team news
🎉 Events - Workshops, sales events, grand openings
💰 Offers - Discounts, deals, limited-time promotions
🛍️ Products - Showcase specific items or services

When and How Often to Post

Best times: 8-10 AM, 12-2 PM, 5-7 PM on weekdays (when people search for local businesses)

How often: 2-3 posts per week minimum, daily is better

Content mix: Mostly updates and products, sprinkle in offers and events

Images: Use good photos! At least 400x300 pixels, show your actual business/products

Quick Content Ideas

Easy post templates:

• "New this week: [service/product]. Call us at [number] to learn more!"
• "Behind the scenes: [what your team is doing]. We love serving [your city]!"
• "Special offer: [deal details]. Valid through [date]. Visit us at [address]!"
• "Happy [holiday]! We're open today [hours] to serve you."

Content calendar:

• Week 1: New stuff
• Week 2: Customer love (testimonials)
• Week 3: Behind-the-scenes
• Week 4: Special offers

What to Track

The metrics that matter:

• How many people saw your posts
• Clicks to your website
• Phone calls after posting
• Direction requests

Where to find them: Google My Business Insights (it's free and built-in!)

Free Tools to Support GMB Strategy

While you're building your Google My Business presence, use these free tools to enhance your overall local marketing:

• Best Time to Post Calculator - Find optimal posting times for your local audience
• Image Caption Generator - Create engaging captions for your GMB post images
• Social Media Color Palette Generator - Maintain consistent branding across GMB posts
• Hashtag Generator - Find relevant local hashtags for your posts
• How to Schedule Instagram Stories - Learn scheduling strategies for visual content
• Social Media Management Cost Guide - Compare DIY vs professional local marketing management

The Bottom Line

Google My Business posting helps your local SEO, but Google doesn't offer scheduling. Your options: pay for a tool like Buffer/Hootsuite, or set up a manual system with reminders.

For most small businesses: Start with manual reminders and simple templates. Post 2-3 times per week about your business updates, behind-the-scenes moments, and special offers.

For multiple locations or busy teams: Invest in a scheduling tool. Buffer at $15/month is the easiest to start with.

Remember: Consistency beats perfection. Regular, authentic posts about your local business will help more customers find you on Google. Keep it simple, keep it local, and keep it real!