Metricool vs SocialRails (2025): Honest Comparison & Pricing Analysis
TL;DR - Quick Answer
10 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Metricool vs SocialRails: Which Social Media Tool is Right for You in 2025?
Both Metricool and SocialRails help manage social media. But they solve different problems.
Metricool focuses on analytics—tracking performance and competitors. SocialRails focuses on content creation—AI writing and video templates.
After extensive testing, here's your guide to choosing.
Last Updated: October 7, 2025
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialFull Transparency: About This Comparison
Important Disclosure:
- This comparison is created by SocialRails
- We've tested Metricool with real accounts
- We recommend Metricool when it's genuinely the better fit
- All pricing verified from official sources as of October 2025
Why Trust This Comparison: Metricool excels at analytics and competitor tracking—areas where we don't compete. When data is your priority, we'll recommend them.
Key Takeaways
Quick Decision Helper
Choose Metricool if you:
- Prioritize analytics over content creation
- Need competitor tracking
- Want client reports (PDF/PPT)
- Need SmartLinks (link in bio)
- Have a limited budget
Choose SocialRails if you:
- Need AI to write content
- Want video templates (350+ included)
- Spend hours creating posts
- Need content creation, not just scheduling
- Value creation over analytics
Pricing Comparison
Metricool Pricing
*Annual pricing
SocialRails Pricing
Real Cost Scenarios
Solo creator, analytics focus:
- Metricool Starter: $18/month
- SocialRails Starter: $29/month
- Metricool is $11/month cheaper.
Content creator needing AI:
- Metricool + Canva Pro: $18 + $15 = $33/month
- SocialRails (AI + video included): $29/month
- SocialRails is $4/month cheaper with more features.
Agency with 10 clients:
- Metricool Advanced: $45/month
- SocialRails Agency: $99/month
- Metricool is $54/month cheaper, but no content tools.
Feature Comparison
Analytics (Metricool Wins)
Metricool's strength:
- Unified cross-platform dashboard
- Engagement, reach, follower trends
- Best time to post recommendations
- Historical data (years)
SocialRails:
- Basic post performance
- Standard metrics
- Limited historical data
Competitor Tracking (Metricool Wins)
Metricool offers:
- Track 100 competitor accounts
- Compare engagement rates
- Benchmark your performance
- Historical competitor data
SocialRails: No competitor tracking.
AI Content (SocialRails Wins)
SocialRails includes:
- Unlimited AI content generation
- Full post writing
- Platform optimization
- Caption suggestions
Metricool: No AI content features.
Video Templates (SocialRails Wins)
SocialRails includes:
- 350+ video templates
- Social-optimized formats
- Quick customization
- Direct publishing
Metricool: No video creation tools.
Platforms Supported
Note: Metricool's free plan excludes LinkedIn and Twitter/X.
🤔 Quick Knowledge Check
You spend 10 hours/week writing social content. Which tool reduces this most?
Use Case Recommendations
Best for Data-Driven Marketers: Metricool
Why: Analytics and reporting are the priority.
- Track all performance metrics
- Monitor competitors
- Generate client reports
- SmartLinks for bio
Best for Content Creators: SocialRails
Why: Content creation is the bottleneck.
- AI writes posts for you
- 350+ video templates
- Less time creating content
- Focus on strategy, not writing
Best for Agencies: Depends
Choose Metricool if:
- Client reports are key deliverable
- Competitor tracking matters
- Budget is primary concern
Choose SocialRails if:
- Content creation is the deliverable
- Team needs to produce more content
- Video is part of your offering
Ease of Use
Metricool Learning Curve
- Initial setup: 30-45 minutes
- Analytics mastery: 1-2 hours
- Worth it for data insights
SocialRails Learning Curve
- Initial setup: 15-20 minutes
- AI tools: Immediate use
- Fast start to content creation
SocialRails is faster to learn. Metricool requires analytics understanding.
🤔 Quick Knowledge Check
Your client wants monthly competitor reports. Which tool delivers this?
What Each Tool Lacks
Metricool Lacks:
- AI content generation
- Video templates
- Content creation tools
- Full platform access on free plan
SocialRails Lacks:
- Advanced analytics
- Competitor tracking
- Historical data depth
- Free plan (trial only)
Final Verdict
Choose Metricool ($18-45/mo) if:
Your priority is understanding performance data and tracking competitors. You don't mind writing all content yourself.
Choose SocialRails ($29-99/mo) if:
You need help creating content. AI writing and video templates save you hours. Analytics are secondary.
The Bottom Line
🤔 Quick Knowledge Check
Solo content creator, budget-conscious. Which delivers best overall value?
Different tools for different problems. Choose based on whether you need analytics or creation.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialFAQs
Is Metricool cheaper than SocialRails? For analytics alone, yes ($18 vs $29). For content creation, SocialRails is more cost-effective.
Does SocialRails have competitor tracking? No. Metricool's competitor tracking is unique at this price.
Which has better AI? SocialRails has unlimited AI content. Metricool has no AI features.
Can I use both? Yes. Some teams use Metricool for analytics and SocialRails for creation.
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