Metricool vs Hootsuite 2026: Analytics-Focused Comparison
TL;DR - Quick Answer
9 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Metricool: Affordable analytics-first tool. Hootsuite: Enterprise social management.
Metricool costs $77/month less. Works for most small businesses.
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30-Second Answer
Pricing Comparison
Metricool
Hootsuite
Key difference: Metricool is $77/month cheaper to start. That's $924/year saved.
Your small business manages 5 social accounts. Annual cost difference?
💡 Tip: Think carefully before selecting your answer!
Where Each Tool Wins
Metricool Wins: Analytics Dashboard
Metricool was built for analytics:
- Real-time dashboard with all metrics
- Competitor analysis built-in
- Hashtag tracking performance
- Best time to post analysis
- Growth tracking over time
Hootsuite has analytics, but Metricool's are more visual and intuitive.
Hootsuite Wins: Social Listening
Hootsuite monitors conversations:
- Brand mention tracking
- Sentiment analysis
- Trend detection
- Custom monitoring streams
- Alert notifications
Metricool focuses on your accounts, not broader conversations.
You need to track what people say about your brand across the web. Which tool?
💡 Tip: Think carefully before selecting your answer!
Metricool Wins: Ad Analytics
Metricool includes ad tracking:
- Facebook/Instagram Ads integration
- Google Ads connection
- TikTok Ads tracking
- Unified ad dashboard
- ROI reporting
Hootsuite has some ad features but requires higher tiers or add-ons.
Hootsuite Wins: AI Content
Hootsuite's OwlyWriter AI generates content:
- Caption writing
- Post ideas
- Hashtag suggestions
- Tone adjustment
Metricool doesn't have AI content generation.
Feature Comparison
Which tool includes Facebook and Google Ads analytics in basic plans?
💡 Tip: Think carefully before selecting your answer!
Use Case Comparison
Small Business (5 accounts, 1 user)
Verdict: Metricool saves $77/month with similar core features.
Agency (15 accounts, 5 users)
Verdict: Metricool saves $195/month. Worth it if you don't need listening.
Who Should Pick What
Choose Metricool if you:
- Need analytics-focused reporting
- Track paid ad campaigns
- Want affordable pricing
- Don't need social listening
- Are a small business or freelancer
Choose Hootsuite if you:
- Need social listening
- Want AI content help
- Manage enterprise accounts
- Need 150+ integrations
- Have $99+/month budget
Neither Is Perfect
Both tools lack:
Better Alternative
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Try SocialRails free →Final decision: You need scheduling, analytics, and ad tracking but NOT social listening. Best value?
💡 Tip: Think carefully before selecting your answer!
Quick Answers
Which is cheaper? Metricool. $22/month vs $99/month.
Which has better analytics? Metricool. Purpose-built for data visualization.
Which has social listening? Hootsuite only.
Which has AI content? Hootsuite only (OwlyWriter).
Which tracks ads better? Metricool. Includes Facebook, Google, TikTok ads.
Bottom Line
Metricool: Best for budget-conscious users wanting analytics and ad tracking. No listening or AI.
Hootsuite: Best for enterprises needing listening, AI, and integrations. Expensive.
Best alternative: SocialRails at $29/month with AI content and affordable team pricing.
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