Hootsuite Pricing 2026: Plans, Costs & Nonprofit Discounts
Quick answer: Hootsuite costs $99 to $399 per seat, per month. Nonprofits get 50-75% off.
Re-verified against Hootsuite's own plans page on 4 August 2026, and the pricing MODEL has changed. Hootsuite is now sold per seat, not per plan. The old Team plan at $249 for 3 users no longer exists. Watch the renaming trap: the $99 tier is now called Standard, and Professional now means the $199 tier, so an old quote of "Professional, $99" is wrong even though $99 is still a real price.
Cheaper per seat than Sprout Social, which starts at $199/seat on Standard. If you're an agency weighing the cost, our Hootsuite alternatives roundup shows where the per-seat pricing breaks for multi-client teams.
Why compare? Get more for less with SocialRails
Post images, videos & carousels to 9 platforms. AI helps with captions.
Cancel anytime
Hootsuite Pricing Table 2026
This used to be the key difference from Sprout, and it is not any more. Hootsuite once bundled 3 users into a flat $249 Team plan. It now charges per seat, exactly like Sprout Social, so team size drives your bill on both. Hootsuite is still cheaper seat for seat ($99 against Sprout's $199 at the entry tier), but the structural advantage is gone. Figures above are annual-billing rates; month-to-month costs more.
What Each Plan Includes
Standard ($99/seat/month)
For individuals and solopreneurs. You get:
- 1 user
- 10 social accounts
- Unlimited scheduling
- OwlyWriter AI (content generation)
- Best time to post suggestions
- Analytics and reports
- Mobile apps
Note: $99/seat is the annual-billing rate. Month-to-month is higher. Standard covers up to 10 social accounts.
Professional ($199/seat/month)
The step up, and note this name now sits at $199, not $99. Adds:
- Unlimited social accounts
- Additional seats at the same $199 rate
- Team roles and permissions
- Content approval workflows
- Bulk scheduling
- Link in bio tool
Annual pricing: $199/month ($2,388/year). Saves $600.
Per-user cost: About $83/month for 3 people.
Advanced ($399/seat/month)
Everything in Professional, plus deeper analytics, approval workflows and support. Still billed per seat.
Enterprise (Custom)
For larger organizations. Everything in Advanced plus:
- 5+ users
- 50+ social accounts
- Dedicated success manager
- Priority support
- Custom integrations
- Employee advocacy tools
Typical range: $15,000-$50,000/year depending on size.
Your 3-person marketing team needs social media scheduling. Hootsuite Standard is $99 per seat. What does the team cost on Hootsuite, and what would Sprout Social Standard cost?
💡 Tip: Think carefully before selecting your answer!
Hootsuite Nonprofit Pricing
Nonprofits get major discounts. Here's how it works.
Discount Range
50-75% off standard pricing for verified nonprofits.
What You Need
- 501(c)(3) status or equivalent
- Nonprofit documentation
- Organization website
- Active social media presence
How to Apply
- Go to Hootsuite's nonprofit program page
- Submit verification documents
- Wait 1-2 weeks for approval
- Get your discount code
Estimated Nonprofit Pricing
Annual savings: $600-$2,250 depending on plan.
A nonprofit is deciding between Hootsuite Standard ($99/seat) and Sprout Social Standard ($199/seat). They have 3 people. What's the smartest move?
💡 Tip: Think carefully before selecting your answer!
Hootsuite Add-Ons
Base plans are affordable, but add-ons increase costs.
Watch out: Social listening is expensive as an add-on. If you need it, Sprout Social includes it (but costs more overall).
Ad management alternative: MavSocial includes Facebook/Instagram ad management at just $29/month. See our Hootsuite alternatives roundup for comparison.
Hootsuite vs Competitors
Cost Comparison (Annual, 3 Users)
OwlyWriter AI
Hootsuite's AI content tool is included in all plans. You can:
- Generate captions from prompts
- Repurpose existing content
- Get hashtag suggestions
- Create content variations
Quality: Good for quick drafts. May need editing for brand voice.
Compared to dedicated AI tools: Less powerful than a dedicated AI writer, but included at no extra cost.
You want social listening (brand monitoring, competitor tracking). Hootsuite charges $7,000+/year as an add-on. What's a better option?
💡 Tip: Think carefully before selecting your answer!
Is Hootsuite Worth It?
Worth it if you:
- Need balance of features and price
- Want AI content generation included
- Are a nonprofit (get 50-75% off)
- Manage 10-20 social accounts
- Need basic team collaboration
Not worth it if you:
- Need advanced social listening (expensive add-on)
- Want flat-rate team pricing
- Need video templates included
- Prefer simpler interface
- Budget is under $50/month
Budget alternatives: PostFlow offers flat-rate team pricing from $12/month with unlimited users. Postly includes unlimited AI at just $3/month.
Free Trial
30 days free, no credit card required.
What you get:
- Full features of the plan you pick
- 10 social profiles on Standard, unlimited on Professional and above
- All scheduling and analytics
- OwlyWriter AI access
Tip: Test OwlyWriter AI during trial to see if it fits your workflow.
Best Alternatives
SocialRails, Best Value
Save 75% with more content creation tools.
Buffer, For Simplicity
On an even tighter budget? See our Hootsuite alternatives roundup.
Vista Social, For Social Listening Value
Vista Social includes social listening in all paid plans, not as a costly add-on.
See full comparison →Quick Answers
How much is Hootsuite per month? $99 per seat on Standard, $199 on Professional, $399 on Advanced. Enterprise is custom. Every tier is per seat.
Does Hootsuite have a free plan? No. Free tier was discontinued in 2023. There's a 30-day free trial.
Is Hootsuite cheaper than Sprout Social? Yes, cheaper, though both now bill per seat. Three Hootsuite Standard seats cost $297/month against $597 for three Sprout Standard seats, about $3,600/year saved.
How do I get nonprofit pricing? Apply with 501(c)(3) documentation through Hootsuite's nonprofit program. Approval takes 1-2 weeks.
Summary
Hootsuite pricing:
- Standard: $99/seat/month (10 social accounts)
- Professional: $199/seat/month (unlimited accounts)
- Advanced: $399/seat/month
- Enterprise: Custom
- Nonprofit discount: 50-75% off
Best for: SMBs wanting features + value balance.
Watch out for: Social listening add-on ($7,000+/year).
Best alternative: SocialRails at $29 to $99/month with AI content included.
Done comparing? Try the Hootsuite alternative that does more
Post images, videos & carousels to 9 platforms. AI helps with captions. One flat price.
Related
Hootsuite Guides:
Comparisons:
Competitor Pricing:
- HubSpot Social Media Pricing 2026
- Semrush Social Pricing 2026
- Lately Pricing
- Sociality Pricing
- Postcron Pricing
- Radaar Pricing
- SocialBee Pricing
- Metricool Pricing
- Sprout Social Pricing
- Statusbrew Pricing
- RecurPost Pricing
Tool Reviews:
- SocialBee Review
- Metricool Review
- Statusbrew Review 2026
- RecurPost Review 2026
- SocialBee Alternatives
- Metricool Alternatives
- Statusbrew Alternatives
- RecurPost Alternatives
- Loomly Pricing
- 15 Social Media Tools Compared
- Viraltag Pricing
- Post Bridge Pricing
Guides:
- What Is Hootsuite (And What Is Hootsuite Used For)
- Hootsuite Review
- Best Social Media Schedulers 2026
Alternatives Roundups:
- Buffer alternatives — simpler picks vs Hootsuite's enterprise pricing
- Later alternatives — visual-first options
- Sprout Social alternatives — comparable enterprise tools
- SocialPilot alternatives — agency-focused budget picks
- Sendible alternatives — white-label alternatives to Hootsuite
- Vista Social alternatives — comparable all-in-one schedulers
- Social media scheduler for agencies — agency-built alternative
Was this article helpful?
Let us know what you think!