Metricool Pricing 2025: Plans, Costs & Value Analysis
TL;DR - Quick Answer
12 min readTips you can use today. What works and what doesn't.
Quick answer: Metricool has a free plan. Paid plans start at $18/month. Known for analytics and competitor tracking.
No video templates or AI content generation though.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialMetricool Pricing Table 2025
Annual billing saves about 18% (two months free).
What Each Plan Includes
Free Plan ($0/month)
Solid for testing. You get:
- 1 brand
- 50 scheduled posts/month
- 5 competitor profiles to analyze
- 3 months analytics history
- Basic scheduling
- No LinkedIn or Twitter/X
Limit: No premium platforms, limited posts.
Starter ($18/month annual)
Most popular for solo creators. Adds:
- Up to 5 brands (expandable to 10)
- 2,000 scheduled posts/month
- 100 competitor profiles
- Unlimited analytics history
- LinkedIn and Twitter/X access
- SmartLinks (link in bio)
- PDF/PPT reports
Per-brand cost: $3.60/month.
Advanced ($45/month annual)
For agencies and larger teams. Adds:
- Up to 15 brands (expandable)
- 5,000 scheduled posts/month
- Team collaborators
- Looker Studio integration
- API access
- Custom report templates
- Zapier integration
- White-label options
Per-brand cost: $3/month.
Enterprise (Custom)
For large organizations. Adds:
- 50+ brands
- Custom integrations
- Dedicated support
- Custom features
- Volume discounts
🤔 Quick Knowledge Check
Agency managing 12 brands. Which Metricool plan do you need?
Key Features by Plan
Key insight: Free plan lacks LinkedIn and Twitter. Starter includes all platforms.
Metricool's Strength: Analytics
What sets Metricool apart:
Cross-platform analytics:
- Unified dashboard
- Engagement metrics
- Follower growth
- Best times to post
Competitor analysis:
- Track rival accounts
- Compare performance
- Benchmark engagement
- Identify trends
Reporting:
- Automated PDF/PPT reports
- Custom templates (Advanced)
- Client-ready formats
- Scheduled delivery
Metricool vs Competitors
Annual Cost Comparison (5 Brands)
Metricool offers the best value for analytics-focused scheduling. See how it compares: Metricool vs Agorapulse for social inbox needs, or Metricool vs Planable for team approval workflows.
🤔 Quick Knowledge Check
You need scheduling with AI content generation. Metricool Starter costs $18/month. What's missing?
🤔 Quick Knowledge Check
Metricool Starter is $18/month for 5 brands. What's the cost per brand?
What Metricool Does Well
Competitor Analysis
Track up to 100 competitor accounts:
- Engagement rates
- Posting frequency
- Content performance
- Follower trends
SmartLinks (Link in Bio)
Create custom landing pages:
- Multiple links
- Analytics tracking
- Custom branding
- Mobile optimized
Reporting
Generate professional reports:
- PDF and PPT formats
- Custom templates (Advanced)
- Scheduled delivery
- Client-ready design
Ads Analytics
Track ad performance:
- Facebook/Instagram ads
- Google Ads integration
- ROI tracking
- Cross-platform view
What Metricool Lacks
No AI content generation Metricool schedules content but won't write it for you.
No video templates You'll need external tools for video creation.
No content recycling Posts are one-time, unlike SocialBee. See Metricool vs SocialBee for details.
Limited on free plan No LinkedIn or Twitter/X without paying.
Is Metricool Worth It?
Worth it if you:
- Need strong analytics and reporting
- Want competitor tracking
- Manage multiple brands on budget
- Need SmartLinks (link in bio)
- Value data over content creation
Not worth it if you:
- Need AI content generation
- Want video templates
- Require content recycling
- Only use LinkedIn/Twitter (need paid)
- Prioritize creation over analytics
Free Plan Details
Forever free with limits:
- 1 brand only
- 50 posts/month
- 5 competitor profiles
- 3 months analytics
- No LinkedIn/Twitter
- No SmartLinks
Good for: Testing the platform before committing.
🤔 Quick Knowledge Check
You're comparing Metricool ($18/month) and SocialRails ($29/month). Both schedule posts. Main difference?
Best Alternatives
SocialRails, Best for Content Creation
Metricool for analytics. SocialRails for creation.
Hootsuite, For Enterprise
See full comparisonBuffer, For Simplicity
Quick Answers
How much does Metricool cost? Free for 1 brand. Paid plans from $18/month (Starter) to $45/month (Advanced). Annual saves 18%.
Is there a free plan? Yes. 1 brand, 50 posts/month, limited features.
Does Metricool have AI features? No AI content generation. Analytics and scheduling only.
Is Metricool cheaper than Hootsuite? Much cheaper. Starter $18/month vs Professional $99/month.
What platforms does Metricool support? Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch.
Summary
Metricool pricing:
- Free: 1 brand, limited
- Starter: $18/month (5 brands)
- Advanced: $45/month (15 brands)
- Enterprise: Custom (50+ brands)
Best for: Analytics-focused teams who need competitor tracking and reporting.
Missing: AI content generation, video templates.
Best alternative: SocialRails at $29/month for content creation with AI and video.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated
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- Metricool vs Later
- Metricool vs SocialPilot
Competitor Pricing:
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- SocialBee Pricing
- Loomly Pricing
- Later Pricing
- Sprout Social Pricing
- Statusbrew Pricing
- RecurPost Pricing
Best Schedulers:
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