Metricool Pricing 2026: Plans, Costs & Value Analysis

Quick answer: Metricool has a genuinely free plan. Paid plans start at $20/month on annual billing. Two things most pricing write-ups get wrong: the price scales with how many brands you connect, so "Starter is $20" only holds at 5 brands, and X (Twitter) is a paid add-on on every paid tier, not an included platform.

No video templates or AI content generation either.

• Pricing table
• What each plan includes
• The two things that catch people out
• Feature comparison
• Metricool vs competitors
• Is it worth it
• Quick answers

Metricool Pricing 2026

Prices below are annual-billing rates in USD, verified against Metricool's pricing page in July 2026. Monthly billing costs more, list prices exclude tax, and the figures shift with your billing currency.

Read that table again, because it is the whole point. Starter and Advanced are not two prices, they are two ranges. A brand in Metricool means one set of connected accounts, so an agency that adds its seventh client moves from $20 to $36 without changing plan. Most comparison articles, including an earlier version of this one, quote only the entry price in each band and so understate the real cost for anyone but the smallest user.

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What Each Plan Includes

Free Plan ($0/month)

Solid for testing. You get:

• 1 brand
• 20 scheduled posts/month
• 5 competitor profiles to analyze
• 30 days of analytics history
• Basic scheduling
• No LinkedIn, no X

Limit: 20 posts is roughly five a week, so this is an evaluation tier rather than a free plan you can run a real account on.

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Starter (from $20/month annual)

Most popular for solo creators. Adds:

• 5 brands at $20/mo, 10 brands at $36/mo
• Unlimited scheduled posts, subject to a fair use policy
• 100 competitor profiles
• Unlimited analytics history
• LinkedIn included
• X (Twitter) is a paid add-on, not included
• SmartLinks (link in bio)
• PDF/PPT reports

Per-brand cost: $4.00/month at 5 brands, $3.60 at 10.

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Advanced (from $53/month annual)

For agencies and larger teams. Adds:

• 15 brands at $53/mo, 25 at $85/mo, up to 50 at $159/mo
• Unlimited scheduled posts, subject to a fair use policy
• Team and client management, roles and approval workflows
• Looker Studio integration
• API access
• Custom report templates
• Zapier integration
• White-label options

Per-brand cost: $3.53/month at 15 brands, falling to $3.18 at 50.

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Custom (quote)

For organisations past 50 brands. Adds:

• Brand count above the Advanced ceiling
• Custom integrations
• Dedicated support
• Volume discounts

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The Two Things That Catch People Out

1. X (Twitter) costs extra on every paid tier. Metricool's own pricing table marks Twitter/X as an add-on across Starter, Advanced and Custom. If X is part of your reporting, budget for it separately, per connected account, on top of the plan price. Check the current add-on rate on Metricool's pricing page before you commit, because this is the line item most comparisons omit entirely.

2. The plan name does not fix the price. Adding brands moves you up a price step inside the same plan. When you compare Metricool against a flat-rate tool, compare at your brand count, not at the advertised entry price. At 5 brands Metricool is inexpensive; at 25 it is $85/month, which lands in a different competitive set.

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Key Features by Plan

Key insight: X is never bundled. It is an add-on on every paid tier, so a plan price alone will not tell you what Metricool costs if you report on X.

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Metricool's Strength: Analytics

What sets Metricool apart:

Cross-platform analytics:

• Unified dashboard
• Engagement metrics
• Follower growth
• Best times to post

Competitor analysis:

• Track rival accounts
• Compare performance
• Benchmark engagement
• Identify trends

Reporting:

• Automated PDF/PPT reports
• Custom templates (Advanced)
• Client-ready formats
• Scheduled delivery

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Metricool vs Competitors

Annual Cost Comparison (5 Brands, Annual Billing)

Metricool offers the best value for analytics-focused scheduling. See how it compares: Metricool vs Agorapulse for social inbox needs, or Metricool vs Planable for team approval workflows.

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What Metricool Does Well

Competitor Analysis

Track up to 100 competitor accounts:

• Engagement rates
• Posting frequency
• Content performance
• Follower trends

SmartLinks (Link in Bio)

Create custom landing pages:

• Multiple links
• Analytics tracking
• Custom branding
• Mobile optimized

Reporting

Generate professional reports:

• PDF and PPT formats
• Custom templates (Advanced)
• Scheduled delivery
• Client-ready design

Ads Analytics

Track ad performance:

• Facebook/Instagram ads
• Google Ads integration
• ROI tracking
• Cross-platform view

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What Metricool Lacks

No AI content generation Metricool schedules content but won't write it for you.

No video templates You'll need external tools for video creation.

No content recycling Posts are one-time, unlike SocialBee. See Metricool vs SocialBee for details.

X costs extra on every tier LinkedIn is bundled from Starter up, but X is an add-on whatever you pay.

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Is Metricool Worth It?

Worth it if you:

• Need strong analytics and reporting
• Want competitor tracking
• Manage multiple brands on budget
• Need SmartLinks (link in bio)
• Value data over content creation

Not worth it if you:

• Need AI content generation
• Want video templates
• Require content recycling
• Report mainly on X, since it is always an add-on
• Prioritize creation over analytics

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Free Plan Details

Free with real limits:

• 1 brand only
• 20 posts/month
• 5 competitor profiles
• 30 days of analytics
• No LinkedIn, no X
• No SmartLinks

Good for: Testing the platform before committing.

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Best Alternatives

SocialRails, Best for Content Creation

Metricool for analytics. SocialRails for creation.

Hootsuite, For Enterprise

See Hootsuite alternatives

Buffer, For Simplicity

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Quick Answers

How much does Metricool cost? Free for 1 brand. Paid from $20/month on annual billing for 5 brands, rising within each plan as you add brands: $36 at 10, $53 at 15, $85 at 25, $159 at 50. Monthly billing costs more. X is an add-on on top of any of these.

Is there a free plan? Yes. 1 brand, 20 posts a month, 30 days of analytics, no LinkedIn and no X.

Does Metricool have AI features? No AI content generation. Analytics and scheduling only.

Is Metricool cheaper than Hootsuite? At small brand counts, yes and by a lot: $20/month against Hootsuite Standard at $99. The gap narrows as you add brands, since Metricool's price climbs with them.

What platforms does Metricool support? Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business and Twitch. X connections are billed as an add-on rather than included in the plan.

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Summary

Metricool pricing (annual billing):

• Free: 1 brand, 20 posts a month
• Starter: $20/month at 5 brands, $36 at 10
• Advanced: $53/month at 15 brands, $85 at 25, $159 at 50
• Custom: quote, beyond 50 brands
• X (Twitter): a paid add-on on every paid tier

Best for: Analytics-focused teams who need competitor tracking and reporting, at a low brand count.

Missing: AI content generation, video templates, and X without an extra line on the invoice.

Best alternative: SocialRails at $29/month for content creation with AI and video.

Related

Metricool Guides:

• Metricool Review
• Metricool Alternatives
• Cheaper Than Metricool

Metricool Comparisons:

• Metricool vs Buffer
• Metricool vs Loomly
• Metricool vs Later
• Metricool vs SocialPilot

Competitor Pricing:

• Hootsuite Pricing
• SocialBee Pricing
• Loomly Pricing
• Later Pricing
• Sprout Social Pricing
• Statusbrew Pricing
• RecurPost Pricing

Best Schedulers:

• Best Social Media Scheduler

More Alternatives Roundups:

• Buffer alternatives, simpler picks vs Metricool
• Hootsuite alternatives, enterprise-level alternatives
• Later alternatives, visual-first scheduling
• SocialPilot alternatives, budget agency picks
• Publer alternatives, Publer competitors with AI
• Sendible alternatives, white-label options