Metricool vs SocialBee 2026: Which One Should You Pick?
TL;DR - Quick Answer
10 min readSocialBee 2026 offers better value with more features at a lower price. Metricool excels in simplicity but costs more for similar functionality.
Quick answer: Metricool is better for analytics and has a free plan. SocialBee is better for content recycling and AI content ($29/month).
Different strengths: analytics vs automation. See our Metricool review and SocialBee review.
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Quick Comparison
Pricing Side-by-Side
Metricool Pricing
SocialBee Pricing
You need excellent analytics and competitor tracking. Budget is tight. Which tool?
💡 Tip: Think carefully before selecting your answer!
Cost Comparison by Scenario
Solo Creator (1 brand)
Growing Business (5 brands)
Agency (15 brands)
Features That Matter
Analytics
Metricool:
- Full dashboard
- Competitor analysis
- Hashtag tracking
- Best times to post
- Report generation
SocialBee:
- Basic post analytics
- Engagement tracking
- Category performance
- Limited reporting
Winner: Metricool. Analytics is its core strength.
Content Recycling
Metricool:
- Standard scheduling
- Autolists
- No evergreen recycling
SocialBee:
- Category-based scheduling
- Evergreen content recycling
- Content variations
- Automatic resharing
Winner: SocialBee. Recycling is its specialty.
You want to automatically recycle 100 evergreen blog posts. Which tool?
💡 Tip: Think carefully before selecting your answer!
AI Features
Metricool:
- Basic AI suggestions
- Caption ideas
- Limited AI tools
SocialBee:
- AI Copilot
- Caption generation
- Hashtag suggestions
- Content ideas
Winner: SocialBee. More capable AI.
Competitor Analysis
Metricool:
- Track competitor accounts
- Compare performance
- Benchmark metrics
- Strategy insights
SocialBee:
- No competitor tracking
- Focus on your content only
Winner: Metricool. Has actual competitor analysis.
Platform Support
Metricool: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch
SocialBee: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Bluesky
Winner: Tie. Both cover major platforms.
Pros and Cons
Metricool Pros
- ✅ Free plan available
- ✅ Excellent analytics
- ✅ Competitor tracking
- ✅ Cheaper overall
Metricool Cons
- ❌ No content recycling
- ❌ Basic AI features
- ❌ Simpler scheduling
- ❌ Less automation
SocialBee Pros
- ✅ Excellent content recycling
- ✅ AI Copilot included
- ✅ Category-based scheduling
- ✅ Better automation
SocialBee Cons
- ❌ No free plan
- ❌ Basic analytics
- ❌ No competitor tracking
- ❌ More expensive
Who Should Use Which?
Pick Metricool if you:
- Want free analytics
- Need competitor tracking
- Want budget-friendly scheduling
- Focus on data insights
- Just starting out
Pick SocialBee if you:
- Need content recycling
- Have evergreen content
- Want AI content help
- Focus on automation
- Don't need competitor data
Why Not Both?
Some users combine them:
- Metricool for analytics and competitor tracking
- SocialBee for content recycling
But this gets expensive. Consider an all-in-one instead.
You need analytics AND content recycling. Budget is $50/month max. Best approach?
💡 Tip: Think carefully before selecting your answer!
Best Alternative: SocialRails
Need both analytics AND content automation? Consider SocialRails:
Try SocialRails free →Quick Answers
Is Metricool or SocialBee cheaper? Metricool. Has a free plan and cheaper paid tiers.
Which has better analytics? Metricool. It's specifically an analytics-focused tool.
Which has content recycling? SocialBee. Metricool doesn't have evergreen recycling.
Which has AI features? SocialBee has AI Copilot. Metricool has basic AI.
Can I use both together? Yes, but it gets expensive. Consider an all-in-one.
Summary
Metricool: Best for analytics-focused users who want free or cheap scheduling.
SocialBee: Best for content creators who need recycling and AI automation.
Best alternative: SocialRails at $29-99/month with analytics, AI content, and video templates.
Done comparing? Try SocialRails instead
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