Metricool vs SocialBee 2025: Which One Should You Pick?
TL;DR - Quick Answer
10 min readSocialBee 2025 offers better value with more features at a lower price. Metricool excels in simplicity but costs more for similar functionality.
Quick answer: Metricool is better for analytics and has a free plan. SocialBee is better for content recycling and AI content ($29/month).
Different strengths: analytics vs automation. See our Metricool review and SocialBee review.
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Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
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Pricing Side-by-Side
Metricool Pricing
SocialBee Pricing
🤔 Quick Knowledge Check
You need excellent analytics and competitor tracking. Budget is tight. Which tool?
Cost Comparison by Scenario
Solo Creator (1 brand)
Growing Business (5 brands)
Agency (15 brands)
Features That Matter
Analytics
Metricool:
- Full dashboard
- Competitor analysis
- Hashtag tracking
- Best times to post
- Report generation
SocialBee:
- Basic post analytics
- Engagement tracking
- Category performance
- Limited reporting
Winner: Metricool. Analytics is its core strength.
Content Recycling
Metricool:
- Standard scheduling
- Autolists
- No evergreen recycling
SocialBee:
- Category-based scheduling
- Evergreen content recycling
- Content variations
- Automatic resharing
Winner: SocialBee. Recycling is its specialty.
🤔 Quick Knowledge Check
You want to automatically recycle 100 evergreen blog posts. Which tool?
AI Features
Metricool:
- Basic AI suggestions
- Caption ideas
- Limited AI tools
SocialBee:
- AI Copilot
- Caption generation
- Hashtag suggestions
- Content ideas
Winner: SocialBee. More capable AI.
Competitor Analysis
Metricool:
- Track competitor accounts
- Compare performance
- Benchmark metrics
- Strategy insights
SocialBee:
- No competitor tracking
- Focus on your content only
Winner: Metricool. Has actual competitor analysis.
Platform Support
Metricool: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch
SocialBee: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Bluesky
Winner: Tie. Both cover major platforms.
Pros and Cons
Metricool Pros
- ✅ Free plan available
- ✅ Excellent analytics
- ✅ Competitor tracking
- ✅ Cheaper overall
Metricool Cons
- ❌ No content recycling
- ❌ Basic AI features
- ❌ Simpler scheduling
- ❌ Less automation
SocialBee Pros
- ✅ Excellent content recycling
- ✅ AI Copilot included
- ✅ Category-based scheduling
- ✅ Better automation
SocialBee Cons
- ❌ No free plan
- ❌ Basic analytics
- ❌ No competitor tracking
- ❌ More expensive
Who Should Use Which?
Pick Metricool if you:
- Want free analytics
- Need competitor tracking
- Want budget-friendly scheduling
- Focus on data insights
- Just starting out
Pick SocialBee if you:
- Need content recycling
- Have evergreen content
- Want AI content help
- Focus on automation
- Don't need competitor data
Why Not Both?
Some users combine them:
- Metricool for analytics and competitor tracking
- SocialBee for content recycling
But this gets expensive. Consider an all-in-one instead.
🤔 Quick Knowledge Check
You need analytics AND content recycling. Budget is $50/month max. Best approach?
Best Alternative: SocialRails
Need both analytics AND content automation? Consider SocialRails:
Try SocialRails free →Quick Answers
Is Metricool or SocialBee cheaper? Metricool. Has a free plan and cheaper paid tiers.
Which has better analytics? Metricool. It's specifically an analytics-focused tool.
Which has content recycling? SocialBee. Metricool doesn't have evergreen recycling.
Which has AI features? SocialBee has AI Copilot. Metricool has basic AI.
Can I use both together? Yes, but it gets expensive. Consider an all-in-one.
Summary
Metricool: Best for analytics-focused users who want free or cheap scheduling.
SocialBee: Best for content creators who need recycling and AI automation.
Best alternative: SocialRails at $29-99/month with analytics, AI content, and video templates.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated
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