Comparisons

Metricool vs SocialBee 2026: Which One Should You Pick?

Matt
Matt
8 min read

TL;DR - Quick Answer

10 min read

SocialBee 2026 offers better value with more features at a lower price. Metricool excels in simplicity but costs more for similar functionality.

Quick answer: Metricool is better for analytics and has a free plan. SocialBee is better for content recycling and AI content ($29/month).

Different strengths: analytics vs automation. See our Metricool review and SocialBee review.

Better alternative

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Basic AI
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$29/month flat
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Quick Comparison

FeatureMetricoolSocialBee
Starting priceFree$29/month
Best forAnalyticsContent recycling
Free plan✅ Generous❌ 14-day trial
AI contentBasic✅ AI Copilot
Analytics✅ ExcellentBasic
Learning curveEasyModerate

Pricing Side-by-Side

Metricool Pricing

PlanCostBrandsUsers
Free$011
Starter$22/month52
Advanced$54/month155
EnterpriseCustom25+10+

SocialBee Pricing

PlanCostProfilesUsers
Bootstrap$29/month51
Accelerate$49/month101
Pro$99/month253

Quick Quiz
Easy

You need excellent analytics and competitor tracking. Budget is tight. Which tool?

💡 Tip: Think carefully before selecting your answer!


Cost Comparison by Scenario

Solo Creator (1 brand)

ToolMonthly Cost
Metricool Free$0
SocialBee Bootstrap$29
DifferenceMetricool saves $29/month

Growing Business (5 brands)

ToolMonthly Cost
Metricool Starter$22
SocialBee Bootstrap$29
DifferenceMetricool saves $7/month

Agency (15 brands)

ToolMonthly Cost
Metricool Advanced$54
SocialBee Pro$99
DifferenceMetricool saves $45/month

Features That Matter

Analytics

Metricool:

  • Full dashboard
  • Competitor analysis
  • Hashtag tracking
  • Best times to post
  • Report generation

SocialBee:

  • Basic post analytics
  • Engagement tracking
  • Category performance
  • Limited reporting

Winner: Metricool. Analytics is its core strength.


Content Recycling

Metricool:

  • Standard scheduling
  • Autolists
  • No evergreen recycling

SocialBee:

  • Category-based scheduling
  • Evergreen content recycling
  • Content variations
  • Automatic resharing

Winner: SocialBee. Recycling is its specialty.


Quick Quiz
Medium

You want to automatically recycle 100 evergreen blog posts. Which tool?

💡 Tip: Think carefully before selecting your answer!


AI Features

Metricool:

  • Basic AI suggestions
  • Caption ideas
  • Limited AI tools

SocialBee:

  • AI Copilot
  • Caption generation
  • Hashtag suggestions
  • Content ideas

Winner: SocialBee. More capable AI.


Competitor Analysis

Metricool:

  • Track competitor accounts
  • Compare performance
  • Benchmark metrics
  • Strategy insights

SocialBee:

  • No competitor tracking
  • Focus on your content only

Winner: Metricool. Has actual competitor analysis.


Platform Support

Metricool: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch

SocialBee: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Bluesky

Winner: Tie. Both cover major platforms.


Pros and Cons

Metricool Pros

  • ✅ Free plan available
  • ✅ Excellent analytics
  • ✅ Competitor tracking
  • ✅ Cheaper overall

Metricool Cons

  • ❌ No content recycling
  • ❌ Basic AI features
  • ❌ Simpler scheduling
  • ❌ Less automation

SocialBee Pros

  • ✅ Excellent content recycling
  • ✅ AI Copilot included
  • ✅ Category-based scheduling
  • ✅ Better automation

SocialBee Cons

  • ❌ No free plan
  • ❌ Basic analytics
  • ❌ No competitor tracking
  • ❌ More expensive

Who Should Use Which?

Pick Metricool if you:

  • Want free analytics
  • Need competitor tracking
  • Want budget-friendly scheduling
  • Focus on data insights
  • Just starting out

Pick SocialBee if you:

  • Need content recycling
  • Have evergreen content
  • Want AI content help
  • Focus on automation
  • Don't need competitor data

Why Not Both?

Some users combine them:

  • Metricool for analytics and competitor tracking
  • SocialBee for content recycling

But this gets expensive. Consider an all-in-one instead.


Quick Quiz
Hard

You need analytics AND content recycling. Budget is $50/month max. Best approach?

💡 Tip: Think carefully before selecting your answer!


Best Alternative: SocialRails

Need both analytics AND content automation? Consider SocialRails:

FeatureMetricoolSocialBeeSocialRails
Starting priceFree$29/month$29/month
AI contentBasicCopilot✅ Unlimited
Video templates✅ 350+
Analytics✅ ExcellentBasic
Content recycling
Try SocialRails free →

Quick Answers

Is Metricool or SocialBee cheaper? Metricool. Has a free plan and cheaper paid tiers.

Which has better analytics? Metricool. It's specifically an analytics-focused tool.

Which has content recycling? SocialBee. Metricool doesn't have evergreen recycling.

Which has AI features? SocialBee has AI Copilot. Metricool has basic AI.

Can I use both together? Yes, but it gets expensive. Consider an all-in-one.


Summary

Metricool: Best for analytics-focused users who want free or cheap scheduling.

SocialBee: Best for content creators who need recycling and AI automation.

Best alternative: SocialRails at $29-99/month with analytics, AI content, and video templates.

3-day free trial

Done comparing? Try SocialRails instead

Post images, videos & carousels to 9 platforms. AI helps with captions. One flat price.

$29
per month
AI content
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Tool Reviews & Pricing:

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