Metricool vs Agorapulse 2025: Which One Should You Pick?
TL;DR - Quick Answer
10 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Quick answer: Metricool is cheaper with great analytics (free-$54/month). Agorapulse has a superior social inbox and listening ($99/month).
Analytics vs engagement management. See our Metricool review and Agorapulse review.
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Pricing Side-by-Side
Metricool Pricing
Agorapulse Pricing
🤔 Quick Knowledge Check
You're a solo creator managing 5 social accounts. Which is most cost-effective?
Cost Comparison by Scenario
Solo Creator (1 brand)
Small Business (5 brands)
Growing Team (10 accounts)
Features That Matter
Analytics
Metricool:
- Full dashboard
- Competitor analysis
- Hashtag tracking
- Best times to post
- Visual reporting
Agorapulse:
- Post analytics
- ROI tracking
- Team performance
- Custom reports
- Social ROI
Winner: Metricool for visual analytics. Agorapulse for ROI tracking.
Social Inbox
Metricool:
- Basic inbox
- Message viewing
- Comment management
Agorapulse:
- Unified social inbox
- Team assignment
- Response templates
- Inbox Zero workflow
- Message tagging
Winner: Agorapulse. The inbox is exceptional.
🤔 Quick Knowledge Check
Your team needs to collaboratively manage customer messages from 5 platforms. Which tool?
Social Listening
Metricool:
- Competitor tracking
- Hashtag monitoring
- Basic brand mentions
Agorapulse:
- Brand monitoring
- Competitor listening
- Sentiment tracking
- Keyword alerts
- Crisis detection
Winner: Agorapulse. Better listening capabilities.
Scheduling
Metricool:
- Visual calendar
- Best time suggestions
- Autolists
- Queue-based
Agorapulse:
- Bulk scheduling
- Queue system
- Approval workflows
- Content library
Winner: Tie. Both solid schedulers.
Platform Support
Metricool: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch
Agorapulse: Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Google Business
Winner: Metricool. More platforms including Pinterest.
Pros and Cons
Metricool Pros
- ✅ Free plan available
- ✅ Much cheaper overall
- ✅ Excellent analytics
- ✅ Competitor tracking
Metricool Cons
- ❌ Basic social inbox
- ❌ Limited listening
- ❌ Simpler team features
- ❌ No ROI tracking
Agorapulse Pros
- ✅ Excellent social inbox
- ✅ Advanced listening
- ✅ ROI tracking
- ✅ Team workflows
Agorapulse Cons
- ❌ Much more expensive
- ❌ No Pinterest support
- ❌ Basic competitor analysis
- ❌ Per-profile limits
Who Should Use Which?
Pick Metricool if you:
- Need budget-friendly analytics
- Want competitor tracking
- Manage multiple brands
- Don't need advanced inbox
- Are an SMB or creator
Pick Agorapulse if you:
- Need excellent inbox management
- Want social listening
- Require ROI tracking
- Have a team workflow
- Budget allows $99+/month
The 4x Price Difference
Agorapulse costs 4x more than Metricool. Is it worth it?
Agorapulse is worth it if:
- You get 50+ messages daily
- Team inbox management is critical
- You need sentiment analysis
- ROI tracking matters for reporting
Metricool is better if:
- Analytics is your priority
- Budget is a concern
- Inbox needs are basic
- You track competitors
🤔 Quick Knowledge Check
You're an agency tracking 15 client competitors and need detailed analytics. Which tool?
Best Alternative: SocialRails
If you want analytics AND engagement features without the premium price:
Try SocialRails free →Quick Answers
Is Metricool or Agorapulse cheaper? Metricool. Free plan available, paid starts at $22/month vs $99.
Which has better analytics? Metricool for competitor tracking. Agorapulse for ROI tracking.
Which has better inbox? Agorapulse. The unified inbox is one of the best.
Which has social listening? Both, but Agorapulse has more depth.
Can I switch between them? Yes. Export data and recreate in the new tool.
Summary
Metricool: Best for budget-conscious users who prioritize analytics and competitor tracking.
Agorapulse: Best for teams needing excellent inbox management and social listening.
Best alternative: SocialRails at $29-99/month with AI content and video templates.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
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Tool Reviews & Pricing:
- Metricool Review 2025
- Agorapulse Review 2025
- Metricool Pricing Breakdown
- Agorapulse Pricing Breakdown
Find Alternatives:
- Best Metricool Alternatives
- Best Agorapulse Alternatives
- Cheaper Than Metricool
- Cheaper Than Agorapulse
More Metricool Comparisons:
- Metricool vs Buffer
- Metricool vs Hootsuite
- Metricool vs SocialBee
- Metricool vs Sprout Social
- Metricool vs Planable
More Agorapulse Comparisons:
- Agorapulse vs Buffer
- Agorapulse vs Hootsuite
- SocialBee vs Agorapulse
- Planable vs Agorapulse
- Publer vs Agorapulse
Guides & Resources:
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