Metricool vs Planable 2026: Which One Should You Pick?
TL;DR - Quick Answer
10 min readPlanable 2026 offers better value with more features at a lower price. Metricool excels in simplicity but costs more for similar functionality.
Quick answer: Metricool is better for analytics and competitor tracking (free-$54/month). Planable is better for team collaboration and approval workflows ($39/month).
Analytics vs collaboration. See our Metricool review and Planable review.
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Quick Comparison
Pricing Side-by-Side
Metricool Pricing
Planable Pricing
Planable charges per workspace. 50 posts total on Free.
You're a solo creator who needs to track competitors and see analytics. Which tool?
💡 Tip: Think carefully before selecting your answer!
Cost Comparison by Scenario
Solo Creator (analytics focus)
Small Team (3 people, need approval)
Agency (5 clients)
Features That Matter
Analytics
Metricool:
- Full dashboard
- Competitor analysis
- Hashtag tracking
- Best times to post
- Performance reports
Planable:
- Basic post analytics
- Limited reporting
- No competitor tracking
- Engagement metrics
Winner: Metricool. Analytics is its core strength.
Team Collaboration
Metricool:
- Basic user roles
- Team access
- Shared dashboards
- Simple approval
Planable:
- Multi-level approvals
- Client collaboration
- Inline comments
- Visual feedback
- Version history
Winner: Planable. Built for team workflows.
Your agency needs client approval on posts before publishing. Which tool?
💡 Tip: Think carefully before selecting your answer!
Visual Planning
Metricool:
- Calendar view
- Scheduling interface
- Standard planning
Planable:
- Grid view (Instagram preview)
- Feed preview
- Visual calendar
- Mock-up posts
Winner: Planable. Better visual preview.
Competitor Tracking
Metricool:
- Track competitor accounts
- Compare performance
- Benchmark metrics
- Strategy insights
Planable:
- No competitor tracking
- No benchmarking
- Content-focused only
Winner: Metricool. Has actual competitor analysis.
Platform Support
Metricool: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch
Planable: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads
Winner: Tie. Both cover major platforms.
Pros and Cons
Metricool Pros
- ✅ Excellent analytics
- ✅ Competitor tracking
- ✅ Ongoing free plan
- ✅ Cost-effective
Metricool Cons
- ❌ Basic approval workflows
- ❌ Limited visual preview
- ❌ Simple collaboration
- ❌ Not ideal for teams
Planable Pros
- ✅ Best approval workflows
- ✅ Visual content preview
- ✅ Client collaboration
- ✅ Very intuitive
Planable Cons
- ❌ No competitor tracking
- ❌ Basic analytics
- ❌ Per-workspace pricing
- ❌ Expensive for agencies
Who Should Use Which?
Pick Metricool if you:
- Need analytics
- Want competitor tracking
- Work solo or small team
- Budget is a priority
- Don't need complex approval
Pick Planable if you:
- Need approval workflows
- Work with clients
- Have a content team
- Want visual planning
- Value collaboration
Combining Both?
Some teams use both:
- Metricool for analytics and tracking
- Planable for content approval
But this gets expensive. Consider an all-in-one alternative.
You're a freelancer managing 5 clients. You need analytics AND client approval. Budget is $75/month. Best approach?
💡 Tip: Think carefully before selecting your answer!
Best Alternative: SocialRails
Need analytics AND collaboration without juggling tools?
Try SocialRails free →Quick Answers
Is Metricool or Planable cheaper? Metricool has a better free plan. Paid plans are also cheaper.
Which has better analytics? Metricool. It's specifically an analytics-focused tool.
Which has better team features? Planable. Built for collaboration and approval workflows.
Which has competitor tracking? Metricool only. Planable doesn't track competitors.
Can I use both together? Yes, but consider an all-in-one for simplicity.
Summary
Metricool: Best for analytics-focused users who need competitor tracking.
Planable: Best for teams needing approval workflows and client collaboration.
Best alternative: SocialRails at $29-99/month with analytics, approval, AI content, and video templates.
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