Metricool vs Planable 2025: Which One Should You Pick?
TL;DR - Quick Answer
10 min readPlanable 2025 offers better value with more features at a lower price. Metricool excels in simplicity but costs more for similar functionality.
Quick answer: Metricool is better for analytics and competitor tracking (free-$54/month). Planable is better for team collaboration and approval workflows ($39/month).
Analytics vs collaboration. See our Metricool review and Planable review.
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Pricing Side-by-Side
Metricool Pricing
Planable Pricing
Planable charges per workspace. 50 posts total on Free.
🤔 Quick Knowledge Check
You're a solo creator who needs to track competitors and see analytics. Which tool?
Cost Comparison by Scenario
Solo Creator (analytics focus)
Small Team (3 people, need approval)
Agency (5 clients)
Features That Matter
Analytics
Metricool:
- Full dashboard
- Competitor analysis
- Hashtag tracking
- Best times to post
- Performance reports
Planable:
- Basic post analytics
- Limited reporting
- No competitor tracking
- Engagement metrics
Winner: Metricool. Analytics is its core strength.
Team Collaboration
Metricool:
- Basic user roles
- Team access
- Shared dashboards
- Simple approval
Planable:
- Multi-level approvals
- Client collaboration
- Inline comments
- Visual feedback
- Version history
Winner: Planable. Built for team workflows.
🤔 Quick Knowledge Check
Your agency needs client approval on posts before publishing. Which tool?
Visual Planning
Metricool:
- Calendar view
- Scheduling interface
- Standard planning
Planable:
- Grid view (Instagram preview)
- Feed preview
- Visual calendar
- Mock-up posts
Winner: Planable. Better visual preview.
Competitor Tracking
Metricool:
- Track competitor accounts
- Compare performance
- Benchmark metrics
- Strategy insights
Planable:
- No competitor tracking
- No benchmarking
- Content-focused only
Winner: Metricool. Has actual competitor analysis.
Platform Support
Metricool: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch
Planable: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads
Winner: Tie. Both cover major platforms.
Pros and Cons
Metricool Pros
- ✅ Excellent analytics
- ✅ Competitor tracking
- ✅ Ongoing free plan
- ✅ Cost-effective
Metricool Cons
- ❌ Basic approval workflows
- ❌ Limited visual preview
- ❌ Simple collaboration
- ❌ Not ideal for teams
Planable Pros
- ✅ Best approval workflows
- ✅ Visual content preview
- ✅ Client collaboration
- ✅ Very intuitive
Planable Cons
- ❌ No competitor tracking
- ❌ Basic analytics
- ❌ Per-workspace pricing
- ❌ Expensive for agencies
Who Should Use Which?
Pick Metricool if you:
- Need analytics
- Want competitor tracking
- Work solo or small team
- Budget is a priority
- Don't need complex approval
Pick Planable if you:
- Need approval workflows
- Work with clients
- Have a content team
- Want visual planning
- Value collaboration
Combining Both?
Some teams use both:
- Metricool for analytics and tracking
- Planable for content approval
But this gets expensive. Consider an all-in-one alternative.
🤔 Quick Knowledge Check
You're a freelancer managing 5 clients. You need analytics AND client approval. Budget is $75/month. Best approach?
Best Alternative: SocialRails
Need analytics AND collaboration without juggling tools?
Try SocialRails free →Quick Answers
Is Metricool or Planable cheaper? Metricool has a better free plan. Paid plans are also cheaper.
Which has better analytics? Metricool. It's specifically an analytics-focused tool.
Which has better team features? Planable. Built for collaboration and approval workflows.
Which has competitor tracking? Metricool only. Planable doesn't track competitors.
Can I use both together? Yes, but consider an all-in-one for simplicity.
Summary
Metricool: Best for analytics-focused users who need competitor tracking.
Planable: Best for teams needing approval workflows and client collaboration.
Best alternative: SocialRails at $29-99/month with analytics, approval, AI content, and video templates.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated
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