Metricool Review 2025: Features, Pricing, Pros & Cons

Metricool is a social media tool focused on analytics and competitor tracking. With a free plan and paid options from $18/month, it targets data-driven marketers.

Here's what it actually delivers.

Quick Summary

Best for: Data-focused marketers who want competitor tracking, unified analytics, and professional reporting. Compare with Sprout Social for enterprise needs.

Not ideal for: Content creators needing AI writing or video templates. For content creation, see SocialRails. For content recycling, see Metricool vs SocialBee.

Pricing at a Glance

*Annual pricing. Monthly is ~20% higher.

Key difference: Metricool has a real free plan. Unlike Hootsuite ($99+ only), you can test everything before paying.

What Metricool Does Well

Analytics Dashboard (Best Feature)

This is why people choose Metricool.

Verdict: Excellent unified analytics for the price.

Competitor Analysis

Track up to 100 competitor accounts:

• Engagement rates vs yours
• Posting frequency
• Content performance
• Follower growth trends

Verdict: Excellent for competitive intelligence.

Scheduling & Publishing

Supported platforms:

• Facebook, Instagram, Twitter/X, LinkedIn
• Pinterest, TikTok, YouTube
• Google Business, Twitch

Auto-publishing, best time suggestions, visual calendar included.

Verdict: Reliable scheduling, though not the focus.

SmartLinks (Link in Bio)

Create custom landing pages:

• Multiple clickable links
• Analytics tracking
• Custom branding
• Mobile optimized

Verdict: Good Linktree alternative included free.

Reporting

Verdict: Professional reports that impress clients.

What Metricool Lacks

No AI Content Generation

You'll need to write everything yourself. No:

• Caption generation
• Post ideas from AI
• Content variations

For AI content, consider SocialRails with unlimited AI.

No Video Templates

No video creation tools:

• No templates
• No editing
• No motion graphics

You'd need Canva or similar tools separately.

Limited Free Plan

Free tier restrictions:

• 1 brand only
• 50 posts/month
• No LinkedIn or Twitter/X
• No SmartLinks

No Content Recycling

Posts are one-time only. Unlike SocialBee, you can't auto-recycle evergreen content.

Learning Curve

Analytics dashboards take time to master. Expect 1-2 hours to fully understand all metrics.

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Real User Feedback

What Users Love

"Finally, all my analytics in one place. No more switching between platforms." — G2 Review

"Competitor tracking has completely changed how we plan content. We can see exactly what works." — Capterra Review

Common Complaints

"Wish it had AI to help write captions. I still spend hours on content." — TrustRadius Review

"Free plan is too limited. You need paid to access LinkedIn." — G2 Review

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Who Should Use Metricool?

Perfect For:

Not Ideal For:

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Metricool vs Competitors

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Pricing Deep Dive

Is Metricool Worth $18/month?

Yes, if:

• You value analytics over content creation
• You track competitors regularly
• You need client reports
• You manage 2-5 brands

No, if:

• You need AI to write content
• You want video templates
• You only schedule occasionally
• Analytics isn't a priority

Cost Per Feature

Full pricing breakdown

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Getting Started

Free Trial & Plan

Free forever with limits:

• 1 brand
• 50 posts/month
• Basic analytics
• 5 competitor profiles

What to test:

1. Connect 1 brand
2. Explore analytics dashboard
3. Track 5 competitors
4. Try the scheduler
5. Decide if you need Starter features

Setup Time

Moderate learning curve for analytics mastery.

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Final Verdict

Score: 4.1/5

Metricool excels at analytics and competitor tracking. If data drives your strategy, nothing at this price offers better insights.

The trade-offs:

• No AI content generation
• No video creation tools
• Limited free plan
• No content recycling

Bottom Line

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Quick Answers

Is Metricool legit? Yes. Established Spanish company with strong reviews on G2 and Capterra.

Is Metricool worth it? For analytics and competitor tracking, yes. For content creation, consider alternatives.

What's the best Metricool plan? Starter ($18) for solo. Advanced ($45) for agencies.

Does Metricool have a free plan? Yes. 1 brand, 50 posts/month, limited features.

Is Metricool better than Hootsuite? For price and basics, yes. For enterprise and social listening, Hootsuite wins.

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Related

Metricool Guides:

• Metricool Pricing
• Metricool Alternatives
• Cheaper Than Metricool

Metricool Comparisons:

• Metricool vs Hootsuite
• Metricool vs Buffer
• Metricool vs Loomly
• Metricool vs Later
• Metricool vs SocialPilot

Competitor Reviews:

• Hootsuite Review
• SocialBee Review
• Loomly Review
• Later Review
• Sprout Social Review

Best Schedulers:

• Best Social Media Scheduler