Metricool vs Loomly 2025: Which Tool Should You Pick?
TL;DR - Quick Answer
9 min readLoomly 2025 offers better value with more features at a lower price. Metricool excels in simplicity but costs more for similar functionality.
Metricool: Advanced analytics, competitor tracking (free plan from $0). Loomly: Team collaboration, approval workflows (from $42/month).
Different tools for different priorities.
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Pricing Breakdown
Metricool
Loomly
🤔 Quick Knowledge Check
Solo creator wanting analytics. Monthly cost for each tool?
Cost by Team Size
Pattern: Metricool is cheaper at all team sizes for basic needs.
Where Each Tool Wins
Metricool Wins: Analytics
Unified cross-platform dashboard:
- Engagement, reach, follower trends
- Best times to post
- Historical data (years)
- Competitor benchmarking
Loomly: Basic post analytics only.
Metricool Wins: Competitor Tracking
Track up to 100 competitor accounts:
- Engagement rates
- Content performance
- Follower trends
- Benchmark comparison
Loomly: No competitor tracking features.
🤔 Quick Knowledge Check
You need to track 50 competitor accounts. Which tool handles this?
Loomly Wins: Team Collaboration
Built for teams:
- Multi-level approval workflows
- Team comments on posts
- Version history
- Client collaboration portals
- Custom roles and permissions
Metricool: Basic team access on Advanced only.
Loomly Wins: Approval Workflows
Perfect for agencies:
- Draft → Review → Publish
- Client approvals
- Comment threads
- Version tracking
Metricool: No approval workflow system.
🤔 Quick Knowledge Check
Your agency needs client approval before posting. Which tool handles this better?
Loomly Wins: Post Ideas
Daily content suggestions:
- Trending topics
- Holidays and events
- RSS feeds
- Hashtag ideas
Metricool: No content suggestion features.
Feature Comparison
Who Should Pick What
Choose Metricool if you:
- Need detailed analytics
- Want competitor tracking
- Work solo or small team
- Budget is limited
- Generate client reports
Choose Loomly if you:
- Manage a larger team
- Need approval workflows
- Value post ideas
- Work with clients needing approval
- Don't need competitor tracking
🤔 Quick Knowledge Check
Data analyst tracking social performance for 10 clients. Best choice?
What Neither Tool Has
AI content generation: Both lack AI writing.
Video templates: Neither creates videos.
Content recycling: Both are one-time posting.
For AI content and video templates, see SocialRails.
Better Alternative
Want AI content AND video templates?
Try SocialRails freeQuick Answers
Is Metricool cheaper than Loomly? Yes. Free plan + $18/month paid vs Loomly's $42/month minimum.
Which has better analytics? Metricool. Significantly more advanced.
Which is better for teams? Loomly. Approval workflows and collaboration.
Does either have AI content? No. Both lack AI generation.
Which has competitor tracking? Metricool only.
Bottom Line
Metricool: Best for analytics, competitor tracking, and budget-conscious teams.
Loomly: Best for team collaboration and approval workflows.
Best alternative: SocialRails at $29/month with unlimited AI and video templates.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
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Metricool:
Loomly:
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