Loomly vs SocialPilot 2025: Which Tool Fits Your Team?
TL;DR - Quick Answer
9 min readSocialPilot 2025 offers better value with more features at a lower price. Loomly excels in simplicity but costs more for similar functionality.
SocialPilot: Cheaper, more accounts. (Full SocialPilot review) Loomly: Better approval workflows. (Full Loomly review)
Pick SocialPilot for volume. Pick Loomly for team collaboration.
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Pricing Comparison
SocialPilot
Loomly
Bottom line: SocialPilot is $12-75/month cheaper at similar tier levels.
🤔 Quick Knowledge Check
Your team has 3 people managing 15 social accounts. Which costs less?
Where Each Tool Wins
Loomly Wins: Approval Workflows
Loomly was built for team collaboration:
- Multi-level approvals (draft → review → client → publish)
- Version history on every post
- Comment threads with @mentions
- Custom roles (Advanced plan)
SocialPilot has approvals, but they're basic. Single-level only.
SocialPilot Wins: Bulk Scheduling
SocialPilot handles high-volume posting better:
- Bulk upload up to 500 posts via CSV
- Content curation from RSS feeds
- Queue recycling for evergreen content
- Faster scheduling interface
Loomly caps bulk uploads and focuses on individual post quality.
🤔 Quick Knowledge Check
You need to schedule 200 posts from a spreadsheet. Which tool?
Loomly Wins: Post Ideas
Loomly gives you content inspiration:
- Holiday calendar with post ideas
- Trending topics suggestions
- RSS feed integration
- Post optimization tips
SocialPilot has content curation but fewer original ideas.
SocialPilot Wins: Agency Features
For agencies managing multiple clients:
SocialPilot's Agency+ plan offers unlimited users at $200/month. Loomly caps at 30 users for $369/month.
Feature Comparison
🤔 Quick Knowledge Check
Which tool has multi-level approval workflows (draft → review → client → publish)?
Who Should Pick What
Choose Loomly if you:
- Need multi-level approval workflows
- Work with clients who review content
- Want post ideas and inspiration
- Have a team of 2-14 people
- Prioritize collaboration over volume
Choose SocialPilot if you:
- Need bulk scheduling (100+ posts)
- Want lower pricing
- Manage multiple clients (agency)
- Need unlimited users
- Prioritize volume over collaboration
Neither Is Perfect
Both tools lack:
Better Alternative
Want approval workflows AND AI content?
Try SocialRails free →🤔 Quick Knowledge Check
You're a solo marketer managing 8 accounts. You need bulk scheduling but don't need team features. Best choice?
Quick Answers
Which is cheaper? SocialPilot. Starts at $30 vs Loomly's $42.
Which has better approvals? Loomly. Multi-level workflows with version history.
Which handles bulk scheduling? SocialPilot. Up to 500 posts via CSV.
Which has AI content? Neither. Both focus on scheduling.
Which is better for agencies? SocialPilot. Unlimited users at $200/month vs Loomly's 30-user cap at $369/month.
Bottom Line
Loomly: Best for teams needing approval workflows. Higher price, better collaboration.
SocialPilot: Best for agencies needing bulk scheduling. Lower price, unlimited users.
Best alternative: SocialRails at $29/month with AI content and approval workflows.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
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