SocialPilot vs Hootsuite 2025: Which Tool Wins?
TL;DR - Quick Answer
9 min readHootsuite 2025 offers better value with more features at a lower price. SocialPilot excels in simplicity but costs more for similar functionality.
SocialPilot: Cheaper, agency-focused ($30/month). Hootsuite: More features, enterprise pricing ($99/month).
Here's how to decide.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trial30-Second Answer
Pricing Breakdown
SocialPilot
Hootsuite
🤔 Quick Knowledge Check
A marketing agency with 3 people needs 20 accounts. Monthly cost for each tool?
Cost by Team Size
SocialPilot costs 50-80% less across all tiers. For agency inbox comparison, see Sendible vs SocialPilot.
Where Each Tool Wins
SocialPilot Wins: Agency Features
Built specifically for marketing agencies.
What you get:
- White-label dashboard
- Client management
- Branded reports
- Client approval workflows
- Unlimited clients (Agency+)
Hootsuite has no white-label option. For team collaboration comparison, see Loomly vs SocialPilot.
Hootsuite Wins: AI Content
OwlyWriter AI generates actual content.
What you get:
- Full caption generation
- Hashtag suggestions
- Tone adjustment
- Content repurposing
SocialPilot has basic AI assistance only.
🤔 Quick Knowledge Check
You run an agency needing white-label reports for clients. Which tool?
Hootsuite Wins: Social Listening
Monitor what people say about your brand.
Hootsuite offers:
- Brand mention tracking
- Keyword monitoring
- Sentiment analysis
- Competitor tracking
SocialPilot offers:
- Nothing for monitoring
Hootsuite Wins: Analytics
Hootsuite:
- Cross-platform dashboards
- Competitive benchmarks
- Custom reports
- ROI tracking
SocialPilot:
- Post performance
- Basic engagement metrics
- PDF reports (white-label)
For enterprise reporting, Hootsuite wins.
🤔 Quick Knowledge Check
Which feature does SocialPilot have that Hootsuite doesn't?
Feature Comparison
Who Should Pick What
Choose SocialPilot if you:
- Run a marketing agency
- Need white-label reports
- Have limited budget
- Manage multiple clients
- Want simple scheduling
- Don't need social listening
Choose Hootsuite if you:
- Need social listening
- Want AI content help
- Have enterprise requirements
- Need YouTube scheduling
- Require advanced analytics
- Have $99+/month budget
🤔 Quick Knowledge Check
Solo social media manager with 10 accounts, $50/month budget. Best choice?
Better Alternative
Want agency features AND AI content?
Try SocialRails free →Quick Answers
Is SocialPilot cheaper? Yes. $30/month vs Hootsuite's $99/month.
Which has better AI? Hootsuite. OwlyWriter generates full captions.
Which is better for agencies? SocialPilot. White-label reports and client management.
Does SocialPilot have social listening? No. Only Hootsuite has monitoring features.
Can I try both free? SocialPilot: 14-day trial. Hootsuite: 30-day trial.
Bottom Line
SocialPilot: Best for agencies needing white-label at budget prices. Lacks advanced features.
Hootsuite: Best for enterprises needing listening and AI. But costs 3x more.
Best alternative: SocialRails at $29/month with unlimited AI.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated
SocialPilot:
Hootsuite:
More Comparisons:
Was this article helpful?
Let us know what you think!