Comparisons

MavSocial vs Hootsuite 2026: Which One Should You Pick?

Matt
Matt
8 min read

TL;DR - Quick Answer

8 min read

Hootsuite 2026 offers better value with more features at a lower price. MavSocial excels in simplicity but costs more for similar functionality.

Quick answer: MavSocial is cheaper ($29 vs $99) with built-in ad management. Hootsuite has social listening and AI content. Choose based on what matters most.

For full reviews, see our Hootsuite review and MavSocial review.

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Quick Comparison

FeatureMavSocialHootsuite
Starting price$29/month$99/month
Best forSMBs, ad managementEnterprise, listening
Free planNoNo
Ad managementYesLimited
Social listeningNoYes
AI contentNoOwlyWriter

Pricing Side-by-Side

MavSocial Pricing

PlanCostProfilesUsers
Advanced$29/mo101
Pro$78/mo303
Business$249/mo405

Hootsuite Pricing

PlanCostAccountsUsers
Professional$99/mo101
Team$249/mo203
EnterpriseCustom50+5+

Quick Quiz
Medium

Annual cost difference between MavSocial Advanced and Hootsuite Professional?

💡 Tip: Think carefully before selecting your answer!


Cost Comparison by Team Size

Solo User

ToolAnnual Cost
MavSocial Advanced$348
Hootsuite Professional$1,188
Savings with MavSocial$840/year

3-Person Team

ToolAnnual Cost
MavSocial Pro$936
Hootsuite Team$2,988
Savings with MavSocial$2,052/year

Features That Matter

Social Listening

MavSocial:

  • No social listening

Hootsuite:

  • Brand mention monitoring
  • Keyword tracking
  • Competitor tracking
  • Sentiment analysis (Enterprise)

Winner: Hootsuite. This is their key advantage.


Ad Management

MavSocial:

  • Facebook/Instagram ads built-in
  • Campaign creation
  • Performance tracking
  • Budget controls

Hootsuite:

  • Limited ad features
  • Requires additional tools

Winner: MavSocial. Better ad integration at lower price.


Quick Quiz
Easy

Which tool is better for managing social media ads?

💡 Tip: Think carefully before selecting your answer!


AI Content

MavSocial:

  • No AI content generation

Hootsuite:

  • OwlyWriter AI
  • Caption suggestions
  • Content ideas
  • Tone adjustments

Winner: Hootsuite. Has AI, MavSocial doesn't.


Interface & Ease of Use

MavSocial:

  • Functional but dated
  • Moderate learning curve

Hootsuite:

  • Feature-rich but complex
  • Steep learning curve (2-3 weeks)

Winner: MavSocial (slightly). Both have learning curves, but MavSocial is simpler.


Quick Quiz
Easy

You need social listening to monitor brand mentions. Which tool?

💡 Tip: Think carefully before selecting your answer!


Pros and Cons

MavSocial Pros

  • 70% cheaper than Hootsuite
  • Built-in ad management
  • Stock image library
  • Simpler interface

MavSocial Cons

  • No social listening
  • No AI content
  • Dated interface
  • Limited integrations

Hootsuite Pros

  • Social listening included
  • OwlyWriter AI
  • 150+ integrations
  • Enterprise security

Hootsuite Cons

  • Expensive ($99+ starting)
  • Complex interface
  • Steep learning curve
  • No free plan

Who Should Choose What?

Choose MavSocial if you:

  • Want to save 70% vs Hootsuite
  • Need ad management features
  • Don't need social listening
  • Are a small business or agency
  • Have budget constraints

Choose Hootsuite if you:

  • Need brand monitoring/listening
  • Want AI content assistance
  • Require enterprise security
  • Have budget for $99+/month
  • Need extensive integrations

Quick Quiz
Easy

You're a small business with a tight budget. Best choice?

💡 Tip: Think carefully before selecting your answer!


The Better Alternative

Both tools have gaps. Consider:

SocialRails — $29/month

FeatureMavSocialHootsuiteSocialRails
Price$29/mo$99/mo$29/mo
AI contentNoYesUnlimited
Ad managementYesLimitedNo
Social listeningNoYesNo
Video templatesNoNo350+

Best value: AI content at MavSocial's price.

Try SocialRails free

Summary

Choose MavSocial if: Budget matters and you need ad management.

Choose Hootsuite if: You need social listening and have the budget.

Choose SocialRails if: You want AI content at an affordable price.

CriteriaWinner
PriceMavSocial
Social listeningHootsuite
Ad managementMavSocial
AI contentHootsuite
Overall valueMavSocial

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