Hootsuite vs Loomly 2026: Which Social Media Tool Wins?
TL;DR - Quick Answer
8 min readLoomly 2026 offers better value with more features at a lower price. Hootsuite excels in simplicity but costs more for similar functionality.
Loomly: Cheaper, better for teams. Hootsuite: More features, higher price.
Here's how to choose.
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30-Second Answer
Pricing Breakdown
Loomly
Hootsuite
Bottom line: Loomly saves $57-169/month depending on team size.
Your team of 3 manages 15 social accounts. Which tool costs less?
💡 Tip: Think carefully before selecting your answer!
Where Each Tool Wins
Loomly Wins: Team Collaboration
Loomly was built for teams. You get:
- Multi-level approvals (draft → review → client → publish)
- Version history on every post
- Comment threads for feedback
- Custom roles (Advanced plan)
Hootsuite has approvals too, but they're basic. Loomly's workflow is more flexible.
Hootsuite Wins: AI Content
Hootsuite's OwlyWriter AI actually generates captions. Loomly gives you post ideas (holidays, events) but you write everything.
You need AI to write social media captions for you. Which tool?
💡 Tip: Think carefully before selecting your answer!
Hootsuite Wins: Social Listening
Hootsuite monitors what people say about your brand. Loomly doesn't.
With Hootsuite you can:
- Track brand mentions
- Monitor competitors
- Spot trending topics
- Analyze sentiment
Loomly is scheduling-focused. No monitoring features. For bulk scheduling comparison, see Loomly vs SocialPilot.
Loomly Wins: Ease of Use
Hootsuite's interface is cluttered. Loomly is clean.
Learning curve:
- Loomly: 1-2 hours
- Hootsuite: 2-3 weeks
If you're onboarding volunteers or new team members, Loomly wins.
Feature Comparison
Which tool has social listening to monitor brand mentions?
💡 Tip: Think carefully before selecting your answer!
Who Should Pick What
Choose Loomly if you:
- Have a team needing approval workflows
- Want to save money
- Prefer simple tools
- Don't need social listening
- Work with clients
Choose Hootsuite if you:
- Need AI content help
- Want brand monitoring
- Have enterprise requirements
- Need 150+ integrations
- Have $99+/month budget
Neither Is Perfect
Both tools have gaps:
Better Alternative
Want AI content AND affordable pricing?
Try SocialRails free →Final decision: You run a 4-person agency needing client approvals but no social listening. Best choice?
💡 Tip: Think carefully before selecting your answer!
Quick Answers
Which is cheaper? Loomly. Starts at $42 vs Hootsuite's $99.
Which has AI? Hootsuite. OwlyWriter generates captions.
Which is easier? Loomly. Cleaner interface, faster onboarding.
Which monitors brand mentions? Hootsuite only.
Which is better for agencies? Loomly. Better approval workflows.
Bottom Line
Hootsuite: Best for enterprises needing AI and listening. Expensive.
Loomly: Best for teams needing collaboration at lower cost. No AI.
Best alternative: SocialRails at $29/month with AI content.
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