Metricool vs SocialPilot 2026: Which Tool Should You Pick?
TL;DR - Quick Answer
9 min readSocialPilot 2026 offers better value with more features at a lower price. Metricool excels in simplicity but costs more for similar functionality.
Metricool: Advanced analytics, competitor tracking (free plan). SocialPilot: Bulk scheduling, agency features ($30/month).
Different strengths for different workflows.
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30-Second Answer
Pricing Breakdown
Metricool
SocialPilot
Solo user wanting analytics for 5 accounts. Monthly cost?
💡 Tip: Think carefully before selecting your answer!
Cost by Agency Size
*Metricool Advanced covers 15 brands. May need custom for more.
Pattern: Metricool is cheaper for analytics. SocialPilot wins for bulk scheduling.
Where Each Tool Wins
Metricool Wins: Analytics
Unified cross-platform dashboard:
- Engagement, reach, follower trends
- Best times to post
- Historical data (years)
- Competitor benchmarking
SocialPilot: Basic post analytics only.
Metricool Wins: Competitor Tracking
Track up to 100 competitor accounts:
- Engagement rates vs yours
- Content performance
- Follower growth trends
- Benchmark comparison
SocialPilot: No competitor tracking features.
You need to track 30 competitor accounts for a client. Which tool?
💡 Tip: Think carefully before selecting your answer!
SocialPilot Wins: Bulk Scheduling
Built for high-volume posting:
- Bulk upload (CSV/spreadsheet)
- Content curation
- RSS automation
- Queue management
Metricool: Standard scheduling, no bulk upload.
SocialPilot Wins: Agency Features
Agency needing white-label reports for clients. Which tool offers this?
💡 Tip: Think carefully before selecting your answer!
Metricool Wins: Price for Small Use
Metricool is consistently cheaper for small-medium use.
Feature Comparison
Who Should Pick What
Choose Metricool if you:
- Need detailed analytics
- Want competitor tracking
- Have limited budget
- Manage fewer accounts
- Generate client reports
Choose SocialPilot if you:
- Need bulk scheduling
- Run an agency
- Want white-label features
- Post high volume
- Need advanced team permissions
Agency posting 500+ posts/month for 20 clients. Best choice?
💡 Tip: Think carefully before selecting your answer!
What Neither Tool Has
AI content generation: Both lack robust AI writing.
Video templates: Neither creates videos.
Content recycling: Limited in both.
For AI content and video templates, see SocialRails.
Better Alternative
Want AI content AND video templates?
Try SocialRails freeQuick Answers
Is Metricool cheaper than SocialPilot? For small-medium use, yes. Metricool has a free plan and cheaper paid tiers.
Which has better analytics? Metricool. Significantly more advanced.
Which is better for agencies? SocialPilot. White-label and bulk features.
Does either have AI content? No. Both lack AI generation.
Which has competitor tracking? Metricool only.
Bottom Line
Metricool: Best for analytics, competitor tracking, and budget-conscious users.
SocialPilot: Best for high-volume agencies needing bulk scheduling.
Best alternative: SocialRails at $29/month with unlimited AI and video templates.
Done comparing? Try SocialRails instead
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SocialPilot:
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