Later Review 2025: Features, Pricing, Pros & Cons
TL;DR - Quick Answer
11 min readTips you can use today. What works and what doesn't.
Later built its reputation on Instagram grid planning. But pricing increased and the free plan disappeared.
Is it still worth it? Here's the honest breakdown.
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Best for: Instagram creators who post 1x/day or less and prioritize visual aesthetic. For team collaboration, see Later vs Loomly.
Not ideal for: Active posters, multi-platform businesses, or teams wanting AI content. For simpler scheduling, compare Later vs Buffer.
Pricing at a Glance
Social set = 1 profile per platform (1 Instagram + 1 Facebook + 1 TikTok)
The catch: Starter plan limits you to 30 posts/month. That's just 1 post per day.
How many posts can you schedule per month on Later's $25 Starter plan?
What Later Does Well
Visual Grid Preview
Later's standout feature. Plan your Instagram feed before posting.
Verdict: If grid planning is your priority, Later still leads.
Linkin.bio
Solve Instagram's one-link problem.
What you get:
- Custom landing page for bio link
- Link posts to specific URLs
- Click analytics
- Shoppable feed integration
Verdict: Popular feature that drives real traffic.
Media Library
Clean content organization:
- Cloud storage
- Labels and filters
- Search functionality
- Unsplash integration
Verdict: Solid, but not unique to Later.
What's Later's standout feature that competitors struggle to match?
What Later Lacks
Post Limits
Active accounts hit walls fast. Competitors offer unlimited.
No AI Content Generation
Missing:
- AI caption writing
- AI image generation
- AI video tools
- Smart optimization
Modern tools include AI. Later doesn't.
No Social Listening
Missing:
- Brand monitoring
- Sentiment analysis
- Competitor tracking
- Crisis alerts
Basic Analytics
No advanced features:
- No ROI tracking
- No attribution
- No benchmarking
- No custom reports
Pros and Cons Summary
What's the biggest complaint about Later in recent reviews?
Real User Reviews
What Users Love
"The visual planner is everything for my Instagram aesthetic. Can't imagine planning my grid any other way." — G2 Review
"Linkin.bio drives real traffic to my shop." — G2 Review
What Users Complain About
"30 posts per month on the basic plan is absurd. I post 2x daily." — G2 Review
"They keep raising prices while competitors add AI features." — Capterra Review
Who Should Use Later
Ideal Users
Instagram Creators
- Visual aesthetic is priority
- Post 1x/day or less
- Want best grid preview
- Don't need AI tools
Small E-commerce
- Use Linkin.bio for sales
- Visual-first products
- Limited posting volume
Who Should Look Elsewhere
Active Posters hitting post limits
Multi-Platform Businesses needing equal depth everywhere
AI-Forward Teams wanting automated content
Budget-Conscious Users getting better value elsewhere
Later vs Alternatives
Compare Later directly: Planable vs Later, Publer vs Later, Agorapulse vs Later, Sendible vs Later, or SocialPilot vs Later.
FAQ
Is Later worth it in 2025?
If you're Instagram-focused, post 1x daily or less, and prioritize grid planning, Later at $25/month works. If you post more or want AI features, alternatives offer better value.
Does Later have a free plan?
No. Later discontinued its free plan. They offer a 14-day trial only. Buffer and others still offer free tiers.
Is Later good for TikTok?
Later added TikTok, but it's not their strength. Later was built for Instagram's visual feed. For TikTok-first strategies, consider dedicated tools.
Can Later replace Hootsuite?
Not for most businesses. Later excels at visual Instagram but lacks Hootsuite's 35+ platforms, listening, and enterprise features.
Bottom Line
Later has the best grid preview but no longer the best value.
Choose Later if:
- Visual aesthetic is your top priority
- You post once daily or less
- You'll use Linkin.bio for traffic
- Grid preview is essential
Choose an alternative if:
- You post frequently
- You want AI content
- You need multi-platform depth
- You want best value
For unlimited AI-powered content at $29/month, consider SocialRails.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated
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