Social Media Tools

Best Later Alternatives 2026: Top Visual Social Media Schedulers

Matt
Matt
8 min read

TL;DR - Quick Answer

20 min read

Tips you can use today. What works and what doesn't.

Later raised prices. Features got restricted. You need a better option.

Here are the best Later alternatives ranked by value, features, and ease of use.

Better alternative

Why compare? Get more for less with SocialRails

Post images, videos & carousels to 9 platforms. AI helps with captions.

Later
$29/month
Basic AI
SocialRails
$29/month flat
Unlimited AI
Unlimited AI content
Image, video & carousel
9 platforms
Start free trial

Cancel anytime

Why People Leave Later

Pain PointWhat Happened
Price hikesPlans increased 40%+ since 2023
Free plan guttedDown to 10 posts/month
No AI toolsCompetitors now offer AI content
Post limits150 posts/profile caps growth

Quick Comparison Table

ToolPricePostsAI ContentBest For
SocialRails$29/moUnlimitedYesBest overall
Viraly$19/mo200/moYesAI features
Postoplan$6.90/moUnlimitedNoBudget teams
Postfity$20/moUnlimitedYesAI + design
Postly$3/moUnlimitedYesBudget AI
PostFlow$12/moUnlimitedNoTeams
Ripl$14.99/moUnlimitedNoVideo templates
Planoly$13/mo60/profileNoVisual planning
Buffer$6/moUnlimitedYesSimplicity
Hootsuite$99/moUnlimitedYesScale
Tailwind$20/mo200/moNoPinterest
Quick Knowledge Check
Test your understanding

What's the biggest complaint about Later in 2026?

💡
Hint: Later's pricing model changed significantly in recent years.

1. SocialRails — Best Overall Alternative

Price: $29/month | Posts: Unlimited | Trial: Free

Why it wins:

  • AI writes your captions and suggests content
  • 350+ video templates included
  • No per-post or per-profile limits
  • Visual calendar like Later, but better
FeatureLaterSocialRails
Monthly cost$25$29
Posts included150/profileUnlimited
AI contentNoYes
Video templatesNo350+
Try SocialRails free →

2. Planoly — Best for Visual Planners

Price: $16/month | Posts: 60/profile | Trial: Free

Planoly keeps Later's visual-first approach at a lower price.

Strengths:

  • Instagram grid preview
  • Clean drag-and-drop interface
  • Pinterest support
  • Affordable entry tier

Weaknesses:

  • Only 3 platforms
  • No AI content tools
  • Post limits apply

Full Planoly Review → | Planoly Pricing → | Later vs Planoly →

3. Buffer — Best for Simplicity

Price: $6/month per channel | Posts: Unlimited | Trial: Free forever

Buffer strips away complexity. Just schedule and post.

Strengths:

  • Cheapest per-channel option
  • Dead-simple interface
  • Reliable auto-posting
  • Good mobile app

Weaknesses:

  • Per-channel pricing adds up fast
  • Basic visual planning
  • No advanced analytics
Quick Knowledge Check
Test your understanding

Which Later alternative offers unlimited posts at the lowest flat rate?

4. Vista Social — Best for Social Listening

Price: $79/month | Posts: Unlimited | Trial: Free plan

Vista Social includes social listening that Later doesn't have.

Strengths:

  • Social listening included (brand mentions, sentiment)
  • 11 platforms including Threads, Bluesky, Reddit
  • Free plan available
  • AI content assistant

Weaknesses:

  • AI credits are limited
  • No visual grid preview like Later
  • Mobile app needs improvement
Vista Social vs Later comparison →

5. Hootsuite — Best for Scale

Price: $99/month | Posts: Unlimited | Trial: 30 days

Need 10+ platforms and enterprise features? Hootsuite delivers.

Strengths:

  • 35+ social platforms
  • Social listening (paid add-on)
  • Team collaboration tools
  • Deep analytics

Weaknesses:

  • 3x+ the price of alternatives
  • Steep learning curve
  • Social listening costs extra ($8K+/year)

6. Tailwind — Best for Pinterest + Instagram

Price: $20/month | Posts: 200/month | Trial: Free

Tailwind's SmartSchedule picks optimal posting times automatically.

Strengths:

  • Pinterest communities built-in
  • Hashtag finder
  • SmartSchedule technology

Weaknesses:

  • Limited to Pinterest/Instagram
  • Interface feels dated
  • No other platforms

7. Pallyy — Best Budget Grid Planner

Price: $15-199/month | Posts: Unlimited (Pro) | Trial: 14 days

Similar visual focus to Later at lower price.

FeatureLaterPallyy
Grid previewYesYes
Price (solo)$25/mo$25/mo
Free planNoNo
AI contentNoNo

Trade-off: Single user on Pro. Team features at $99.

Pallyy Review →

8. Hopper HQ — Best for Per-Account Pricing

Price: $6-12/account | Posts: Unlimited | Trial: 14 days

Pay only for accounts you use.

FeatureLaterHopper HQ
3 accounts$25/mo$18-36/mo
Grid previewYesYes
BlueskyNoYes

Trade-off: Gets expensive at scale. 10 accounts = $120/mo.

Later vs Hopper HQ →

Feature-by-Feature Breakdown

Visual Grid Preview

ToolGrid PreviewDrag-DropFeed Planning
Later
SocialRails
Planoly
BufferBasicLimited
HootsuiteBasicLimited

AI Content Generation

ToolAI CaptionsAI ImagesAI Suggestions
SocialRails
BufferNo
HootsuiteNo
LaterNoNoNo
PlanolyNoNoNo
Quick Knowledge Check
Test your understanding

Which feature does Later completely lack compared to newer alternatives?

Pricing Reality Check

What you actually pay for a small business (5 social accounts):

ToolMonthly CostAnnual Cost
SocialRails$29$348
Buffer$30 (5 × $6)$360
Later$40+$480+
Planoly$28$336
Hootsuite$99$1,188

How to Choose

Pick SocialRails if you want:

  • AI-generated content
  • Video templates
  • Unlimited posts
  • Best value overall

Pick Planoly if you want:

  • Later-like experience
  • Lowest entry price
  • Instagram + Pinterest focus

Pick Buffer if you want:

  • Maximum simplicity
  • Just 1-2 accounts
  • No learning curve

Pick Hootsuite if you want:

  • 10+ social platforms
  • Social listening
  • Enterprise features

Switching from Later: Step by Step

Before You Leave

  1. Export your calendar, download scheduled posts
  2. Save your media, download images and videos
  3. Note your analytics, screenshot key metrics
  4. Document your hashtag groups, copy saved hashtags
  5. Check billing cycle, time your switch to avoid overlap

After You Switch

  1. Reconnect accounts, re-authorize social profiles
  2. Rebuild hashtag groups, import saved hashtags
  3. Set up scheduling, configure best times
  4. Test publishing, verify posts go live correctly
  5. Train your team, share new workflows

FAQ

Is there a free Later alternative?

Buffer offers a free plan with limited features. Preview App is free for basic Instagram grid planning. For full functionality, paid tools like SocialRails ($29/mo) offer better value than Later's restricted free tier.

What's the cheapest Later alternative?

Buffer at $6/month per channel. Planoly at $13/month. For unlimited posts with AI, SocialRails at $29/month offers the best value.

Which Later alternative is best for Instagram?

Planoly and Sked Social keep Later's visual-first approach. SocialRails adds AI on top of visual planning. All three handle Instagram well. See our Sked Social vs Later comparison.

Can I import Later content to another tool?

No direct imports exist. Export your media from Later, copy captions, then manually upload to your new tool. Future posts can be created fresh.

Does any tool match Later's visual grid preview?

Yes. Planoly, Preview App, Sked Social, and SocialRails all offer visual grid preview. It's now a standard feature. Compare Sked Social pricing to Later.

Bottom Line

Later was the visual scheduling pioneer. But in 2026, better options exist.

Best overall: SocialRails — AI content + unlimited posts at $29/month

Budget pick: Buffer — Simple scheduling at $6/month per channel

Visual-first: Planoly — Closest Later experience at $13/month

3-day free trial

Done comparing? Try the Later alternative that does more

Post images, videos & carousels to 9 platforms. AI helps with captions. One flat price.

$29
per month
AI content
9
platforms
Start free trial

Later Content

Analytics Alternatives

Tool Comparisons

X/Twitter & Content Marketing

More Alternatives

Best-Of Guides

Budget-Friendly Options

Visual Planner Tools

Agency & B2B Tools

Niche Schedulers

Was this article helpful?

Let us know what you think!

#SocialMedia#ContentStrategy#DigitalMarketing

📚 Continue Learning

More articles to boost your social media expertise