Planable vs Later 2025: Which Content Tool Wins?
TL;DR - Quick Answer
10 min readLater 2025 offers better value with more features at a lower price. Planable excels in simplicity but costs more for similar functionality.
Planable: Best for team approvals and multi-platform content. (Full Planable review) Later: Best for visual-first Instagram scheduling. (Full Later review)
Agencies pick Planable. Instagram creators pick Later.
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Pricing Comparison
Planable
Later
Key difference: Later charges per social set (group of profiles). Planable charges per user. Instagram-focused creators save with Later. Agencies needing approvals justify Planable.
🤔 Quick Knowledge Check
You're a solo Instagram creator managing 1 account. Which costs less?
Where Each Tool Wins
Planable Wins: Approval Workflows
Planable built the best content approval system:
- Multi-level approvals (internal → client → publish)
- Visual comments on posts
- Role-based permissions
- Client workspaces
- Version tracking
Later has no approval workflows.
Later Wins: Instagram Features
Later is built for Instagram-first:
- Visual feed planner with drag-and-drop
- Best time to post recommendations
- Linkin.bio (link in bio tool)
- Instagram Stories scheduling
- Hashtag suggestions
- UGC collection
🤔 Quick Knowledge Check
You need a link-in-bio tool to drive traffic from Instagram. Which tool has it?
Planable Wins: Multi-Platform Management
Planable handles all platforms equally:
- Equal support for all major platforms
- Platform-specific previews
- Cross-platform campaigns
- Unified calendar
- Consistent workflow
Later is Instagram-first, other platforms feel secondary.
Later Wins: Visual Planning
Later's visual calendar is excellent:
- Drag-and-drop grid planner
- Feed preview before posting
- Color palette suggestions
- Media library organization
- Mobile app for on-the-go planning
Feature Comparison
🤔 Quick Knowledge Check
Which tool has built-in best-time-to-post recommendations?
Team Cost Comparison
Insight: Later is significantly cheaper for teams. Planable's value is in approval workflows, not team pricing.
Who Should Pick What
Choose Planable if you:
- Need content approval workflows
- Run an agency with client reviews
- Manage multiple platforms equally
- Need sophisticated collaboration
- Work with multiple brands
Choose Later if you:
- Focus primarily on Instagram
- Need a link-in-bio tool
- Want visual feed planning
- Are a solo creator or small team
- Need best-time-to-post recommendations
Neither Is Perfect
Both tools lack:
Better Alternative
Want approval workflows AND Instagram-optimized features?
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Final decision: Agency managing 5 client Instagram accounts with approval needs. Best choice?
Quick Answers
Which is cheaper? Later for solo users and small teams. Planable's value is in approval features.
Which has approval workflows? Only Planable. Later has no formal approval system.
Which is better for Instagram? Later. Built specifically for visual-first Instagram scheduling.
Which has link-in-bio? Only Later. Linkin.bio is a core feature.
Which supports more platforms? Planable treats all platforms equally. Later is Instagram-focused.
Bottom Line
Planable: Best for agencies and teams needing content approval workflows across multiple platforms.
Later: Best for Instagram-focused creators who need visual planning, link-in-bio, and best-time-to-post features.
Best alternative: SocialRails at $29/month with approval workflows, AI content, and visual planning.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated
Comparisons:
- Planable vs Buffer
- Planable vs Hootsuite
- Planable vs Loomly
- Planable vs SocialPilot
- Sprout Social vs Later
Reviews & Pricing:
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