Comparisons

Planable vs Later 2026: Which Content Tool Wins?

Matt
Matt
8 min read

TL;DR - Quick Answer

9 min read

Later 2026 offers better value with more features at a lower price. Planable excels in simplicity but costs more for similar functionality.

Planable: Best for team approvals and multi-platform content. (Full Planable review) Later: Best for visual-first Instagram scheduling. (Full Later review)

Agencies pick Planable. Instagram creators pick Later.

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30-Second Answer

FactorWinner
Approval workflowsPlanable
Instagram featuresLater
Visual planningTie
Link in bioLater
Team collaborationPlanable
Price (solo)Later
Multi-platformPlanable

Pricing Comparison

Planable

PlanMonthlyUsersPosts
Free$0Unlimited50 total
Basic$33/userPer userUnlimited
Pro$49/userPer userUnlimited
EnterpriseCustomUnlimitedUnlimited

Later

PlanMonthlyUsersSocial Sets
Free$011
Starter$25/mo11
Growth$45/mo33
Advanced$80/mo66

Key difference: Later charges per social set (group of profiles). Planable charges per user. Instagram-focused creators save with Later. Agencies needing approvals justify Planable.


Quick Quiz
Easy

You're a solo Instagram creator managing 1 account. Which costs less?

💡 Tip: Think carefully before selecting your answer!


Where Each Tool Wins

Planable Wins: Approval Workflows

Planable built the best content approval system:

  • Multi-level approvals (internal → client → publish)
  • Visual comments on posts
  • Role-based permissions
  • Client workspaces
  • Version tracking

Later has no approval workflows.


Later Wins: Instagram Features

Later is built for Instagram-first:

  • Visual feed planner with drag-and-drop
  • Best time to post recommendations
  • Linkin.bio (link in bio tool)
  • Instagram Stories scheduling
  • Hashtag suggestions
  • UGC collection

Quick Quiz
Easy

You need a link-in-bio tool to drive traffic from Instagram. Which tool has it?

💡 Tip: Think carefully before selecting your answer!


Planable Wins: Multi-Platform Management

Planable handles all platforms equally:

  • Equal support for all major platforms
  • Platform-specific previews
  • Cross-platform campaigns
  • Unified calendar
  • Consistent workflow

Later is Instagram-first, other platforms feel secondary.


Later Wins: Visual Planning

Later's visual calendar is excellent:

  • Drag-and-drop grid planner
  • Feed preview before posting
  • Color palette suggestions
  • Media library organization
  • Mobile app for on-the-go planning

Feature Comparison

FeaturePlanableLater
Starting priceFree (50 posts)Free (limited)
Approval workflowsExcellentNone
Instagram focusGoodExcellent
Link in bioNoneYes
Visual planningExcellentExcellent
AnalyticsBasicGood
Team collaborationExcellentGood
Multi-platformExcellentGood

Quick Quiz
Medium

Which tool has built-in best-time-to-post recommendations?

💡 Tip: Think carefully before selecting your answer!


Team Cost Comparison

Team SizePlanable BasicLater
1 user$33/mo$25/mo (Starter)
3 users$99/mo$45/mo (Growth)
6 users$198/mo$80/mo (Advanced)
10 users$330/moCustom

Insight: Later is significantly cheaper for teams. Planable's value is in approval workflows, not team pricing.


Who Should Pick What

Choose Planable if you:

  • Need content approval workflows
  • Run an agency with client reviews
  • Manage multiple platforms equally
  • Need sophisticated collaboration
  • Work with multiple brands

Choose Later if you:

  • Focus primarily on Instagram
  • Need a link-in-bio tool
  • Want visual feed planning
  • Are a solo creator or small team
  • Need best-time-to-post recommendations

Neither Is Perfect

Both tools lack:

MissingPlanableLater
Social listening
Unified inbox
Advanced analyticsLimited
Video editing

Better Alternative

Want approval workflows AND Instagram-optimized features?

FeaturePlanableLaterSocialRails
Price (3 users)$99/mo$45/mo$49/mo
Approval workflowsExcellentNoneYes
Link in bioNoneYesYes
AI contentBasicBasicUnlimited
Video templatesNoneNone350+
Try SocialRails free →
Quick Quiz
Hard

Final decision: Agency managing 5 client Instagram accounts with approval needs. Best choice?

💡 Tip: Think carefully before selecting your answer!


Quick Answers

Which is cheaper? Later for solo users and small teams. Planable's value is in approval features.

Which has approval workflows? Only Planable. Later has no formal approval system.

Which is better for Instagram? Later. Built specifically for visual-first Instagram scheduling.

Which has link-in-bio? Only Later. Linkin.bio is a core feature.

Which supports more platforms? Planable treats all platforms equally. Later is Instagram-focused.


Bottom Line

Planable: Best for agencies and teams needing content approval workflows across multiple platforms.

Later: Best for Instagram-focused creators who need visual planning, link-in-bio, and best-time-to-post features.

Best alternative: SocialRails at $29/month with approval workflows, AI content, and visual planning.

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