Comparisons

Planable vs Loomly 2025: Which Content Tool Wins?

Matt
Matt
8 min read

TL;DR - Quick Answer

10 min read

See which tool is better for you. We compare pricing, features, and ease of use.

Planable: Best for visual approval workflows. (Full Planable review) Loomly: Best for content inspiration and scheduling. (Full Loomly review)

Agencies pick Planable. Marketing teams pick Loomly.

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Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

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30-Second Answer

FactorWinner
Approval workflowsPlanable
Content ideasLoomly
Visual planningPlanable
Price (teams)Loomly
Ease of useTie
AnalyticsLoomly
CollaborationPlanable

Pricing Comparison

Planable

PlanMonthlyUsersPosts
Free$0Unlimited50 total
Basic$33/userPer userUnlimited
Pro$49/userPer userUnlimited
EnterpriseCustomUnlimitedUnlimited

Loomly

PlanMonthlyUsersAccounts
Base$42/mo210
Standard$80/mo620
Advanced$175/mo1435
Premium$369/mo3050

Key difference: Planable charges per user. Loomly includes multiple users per plan. Small teams save with Loomly. Solo agency users save with Planable.


🤔 Quick Knowledge Check

You have a 4-person marketing team managing 15 social accounts. Which costs less?


Where Each Tool Wins

Planable Wins: Approval Workflows

Planable has the best approval system:

  • Multi-level approvals (draft → review → approve → publish)
  • Visual comments directly on posts
  • Client-specific workspaces
  • Role-based permissions
  • Approval history tracking

Loomly has basic approvals but they're not as sophisticated.


Loomly Wins: Content Ideas

Loomly helps you never run out of content:

  • Post ideas based on holidays, events, trends
  • RSS feed integration for content curation
  • Hashtag suggestions
  • Post optimization tips
  • Content templates

Planable focuses on workflow, not ideation.


🤔 Quick Knowledge Check

Your team struggles with content ideas every week. Which tool helps more?


Planable Wins: Visual Planning

Planable's preview is unmatched:

  • Pixel-perfect previews for each platform
  • Feed view shows how posts look together
  • Drag-and-drop calendar
  • Grid planning for Instagram
  • Real-time collaboration

Loomly Wins: Analytics & Insights

Loomly provides better performance data:

  • Post analytics with engagement metrics
  • Audience insights
  • UTM tracking built-in
  • Competitor benchmarking (Advanced plan)
  • Custom reports

Planable has minimal analytics.


Feature Comparison

FeaturePlanableLoomly
Starting priceFree (50 posts)$42/mo
Approval workflowsExcellentGood
Content ideasNoneExcellent
Visual previewExcellentGood
AnalyticsBasicGood
Hashtag managerNoYes
Team featuresExcellentGood
Mobile appYesYes

🤔 Quick Knowledge Check

Which tool has built-in hashtag suggestions and management?


Team Cost Comparison

Team SizePlanable BasicLoomly
2 users$66/mo$42/mo (Base)
4 users$132/mo$80/mo (Standard)
6 users$198/mo$80/mo (Standard)
10 users$330/mo$175/mo (Advanced)

Insight: Loomly's bundled pricing beats Planable for teams of 2+. Planable only wins for single agency users managing multiple clients.


Who Should Pick What

Choose Planable if you:

  • Need sophisticated approval workflows
  • Run an agency with client approvals
  • Want pixel-perfect content previews
  • Prioritize visual content planning
  • Work solo managing multiple brands

Choose Loomly if you:

  • Need content ideas and inspiration
  • Have a marketing team (2+ people)
  • Want solid analytics
  • Need hashtag management
  • Want better value for teams

Neither Is Perfect

Both tools lack:

MissingPlanableLoomly
Social listening
Inbox management
Video editing
AI content writingBasicBasic

Better Alternative

Want approval workflows AND content ideas?

FeaturePlanableLoomlySocialRails
Price (4 users)$132/mo$80/mo$49/mo
Approval workflowsExcellentGoodYes
Content ideasNoneExcellentAI-powered
Video templatesNoneNone350+
AnalyticsBasicGoodAdvanced
Try SocialRails free →

🤔 Quick Knowledge Check

Final decision: Agency with 2 team members needing client approval workflows. Best choice?


Quick Answers

Which is cheaper? Loomly for teams. Planable for solo users.

Which has better approvals? Planable. Built specifically for approval workflows.

Which helps with content ideas? Loomly. Post Ideas feature generates content suggestions.

Which has better analytics? Loomly. Includes UTM tracking and detailed reports.

Which is easier? Tie. Both have intuitive interfaces.


Bottom Line

Planable: Best for agencies needing sophisticated approval workflows and visual content planning.

Loomly: Best for marketing teams wanting content ideas, good analytics, and better team pricing.

Best alternative: SocialRails at $29/month with AI content, approval workflows, and video templates.

Create content, post everywhere

Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

Start your free trial

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