Later Pricing 2025: Plans, Costs & Value Breakdown
TL;DR - Quick Answer
13 min readTips you can use today. What works and what doesn't.
Quick answer: Later costs $25-80/month depending on plan. Known for Instagram-first features and visual planning.
Limited to 1-6 social sets per plan.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialLater Pricing Table 2025
Social set = 1 profile per platform (Instagram + Facebook + TikTok + X + Pinterest + LinkedIn = 1 set)
Annual billing saves 20-33%.
What Each Plan Includes
Starter ($25/month)
Entry level for creators. You get:
- 1 social set
- 1 user
- 30 posts per profile/month
- Visual planner
- Best time to post
- Linkin.bio (lite)
- Basic analytics
Limit: 30 posts/profile = 180 posts total across 6 platforms.
Growth ($45/month)
Most popular for growing creators. Adds:
- 3 social sets
- 3 users
- 150 posts per profile/month
- Full Linkin.bio
- Saved captions
- Hashtag suggestions
- Advanced analytics
Best value: Covers most small business needs.
Advanced ($80/month)
For agencies and teams. Adds:
- 6 social sets
- 6 users
- Unlimited posts
- Live chat support
- Team management
- Brand collaboration tools
🤔 Quick Knowledge Check
You manage 3 clients, each with 1 Instagram + 1 TikTok account. Which Later plan do you need?
Key Features by Plan
Key insight: Hashtag suggestions require Growth plan or higher.
Later's "Social Set" Model Explained
Later uses social sets instead of counting individual accounts:
1 social set includes:
- 1 Instagram profile
- 1 Facebook page
- 1 TikTok account
- 1 Twitter/X profile
- 1 Pinterest account
- 1 LinkedIn profile
Example: Starter ($25) gives you 1 set = up to 6 accounts (one per platform).
Limitation: Can't have 2 Instagram accounts on Starter. You'd need Growth ($45) for 2 Instagram profiles.
🤔 Quick Knowledge Check
You have 2 Instagram accounts for 2 different brands. Minimum Later plan needed?
Later vs Competitors
Annual Cost Comparison (3 Profiles)
Later's value is its visual planner. If that's not crucial, cheaper options exist. For detailed comparisons, see Later vs Buffer or Later vs Loomly.
🤔 Quick Knowledge Check
You want visual planning AND AI content generation. What's the issue with Later?
What Later Does Well
Visual Content Calendar
Later's core strength:
- Drag-and-drop grid planner
- Instagram preview (see your feed before posting)
- Media library with labels
- Visual-first workflow
Best for image-heavy brands on Instagram.
Linkin.bio
Custom link-in-bio pages:
- Click-through links from posts
- Analytics on clicks
- Custom buttons
- Works with Instagram grid
Best Time to Post
Data-driven suggestions:
- Personalized recommendations
- Based on your audience
- Updated regularly
What Later Lacks
No AI content generation Later doesn't write captions. You create everything.
Limited post count on Starter 30 posts/profile/month is restrictive for active accounts.
Social set model is confusing Counting profiles by "sets" confuses many users.
No social listening No brand monitoring or mention tracking. For social listening, consider Vista Social which includes it at $79/month.
No video templates You'll need external tools for video creation.
Is Later Worth It?
Worth it if you:
- Prioritize visual planning
- Use Instagram heavily
- Need Linkin.bio features
- Have image-focused brands
- Post 30-150 times/month
Not worth it if you:
- Need AI content generation
- Want unlimited posts on basic plans
- Manage many separate clients
- Need social listening
- Prefer simpler account counting
Free Trial Details
14 days free, no credit card required.
What you get:
- Full access to chosen plan
- All platforms supported
- Export capabilities
Shorter than Hootsuite's 30-day trial.
🤔 Quick Knowledge Check
You're an Instagram-focused fashion brand posting 50 times/month. Best Later plan?
Best Alternatives
SocialRails, Best Value
Same price range, but SocialRails adds AI content and video tools.
Buffer, For Simplicity
See how Later compares: Planable vs Later, Publer vs Later, or Agorapulse vs Later.
Hootsuite, For Enterprise
See all Later alternatives →Quick Answers
How much does Later cost? $25/month (Starter, 1 social set) to $200+/month (Agency, 15+ sets). Annual saves 20-33%.
Is there a free plan? No. Only a 14-day free trial.
What's a social set? 1 profile per platform. 1 set = Instagram + Facebook + TikTok + X + Pinterest + LinkedIn.
Does Later have AI features? Basic suggestions but no AI content generation.
Is Later cheaper than Hootsuite? Yes. Later Growth ($45) vs Hootsuite Pro ($99). But Hootsuite has AI and listening.
What platforms does Later support? Instagram, TikTok, Facebook, Twitter/X, Pinterest, LinkedIn.
Summary
Later pricing:
- Starter: $25/month (1 social set, 30 posts/profile)
- Growth: $45/month (3 sets, 150 posts/profile)
- Advanced: $80/month (6 sets, unlimited posts)
- Agency: $200+/month (15+ sets)
Best for: Visual planners, Instagram-focused brands, Linkin.bio users.
Missing: AI content generation, video templates, social listening.
Best alternative: SocialRails at $29/month with unlimited AI content.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated
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- SocialBee vs Later
- Metricool vs Later
- Planable vs Later
- Publer vs Later
- Agorapulse vs Later
- Sendible vs Later
- SocialPilot vs Later
Competitor Pricing:
- SocialBee Pricing
- Metricool Pricing
- Hootsuite Pricing
- Loomly Pricing
- Sprout Social Pricing
- Statusbrew Pricing
- RecurPost Pricing
Tool Reviews:
Best Schedulers:
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