Later Pricing 2026: Plans, Costs & Value Breakdown
Quick answer: Later costs $18.75/month for Starter, $37.50 for Growth and $82.50 for Scale, billed yearly. Monthly billing costs more; Later advertises 25% off for paying yearly. There is a 14-day free trial and no free plan.
Later is known for Instagram-first visual planning. Disclosure: SocialRails, which publishes this page, is a social media scheduler. For features rather than price, see our Later review.
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Later Pricing Table 2026
Checked on Later's pricing page on 30 October 2026. Later lists its prices billed yearly.
Add-ons on Growth and Scale: extra social sets $11.25/month each, extra users $3.75/month each, and 100 extra AI credits a month for $3.75. Starter allows no extras.
Older articles, including an earlier version of this page, listed Growth at $45 with 3 sets, an "Advanced" plan at $80 and an "Agency" plan at $200. Those plans no longer appear on Later's pricing page.
What Each Plan Includes
Starter ($18.75/month, billed yearly)
For casual scheduling:
- 1 social set (8 profiles, one per network)
- 1 user
- 30 posts per profile a month
- 5 AI credits a month
- Best time to post for Instagram, Facebook and TikTok
- Platform analytics for up to 3 months
- Link in Bio
- No extra sets, users or AI credits
Growth ($37.50/month, billed yearly)
Everything in Starter, plus:
- 2 social sets (16 profiles), 2 users
- 180 posts per profile a month
- 50 AI credits a month
- Internal and external collaboration and approvals
- Social inbox
- Smart scheduling and multi-profile best times
- UGC collection, custom roles and permissions
- Analytics for up to 1 year
Scale ($82.50/month, billed yearly)
Everything in Growth, plus:
- 6 social sets (48 profiles), 4 users
- Unlimited posts
- 100 AI credits a month
- Brand mentions and brand health
- Competitive benchmarking and custom analytics
- Meta ads analytics
- Analytics for up to 2 years, priority support
You manage 3 clients, each with one Instagram and one TikTok account. Which Later plan?
💡 Tip: Think carefully before selecting your answer!
Key Features by Plan
Later's "Social Set" Model Explained
A social set is one profile on each network Later supports: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat. That is 8 profiles per set.
Example: Starter's single set covers one Instagram, one TikTok, one LinkedIn and so on.
Limitation: two Instagram accounts need two sets, and Starter cannot add a second set, so you need Growth.
Not included: Later does not list X (Twitter) or Bluesky.
You run 2 Instagram accounts for 2 brands. What's the cheapest Later plan?
💡 Tip: Think carefully before selecting your answer!
Later vs Competitors
Annual Cost Comparison
Later is cheaper for one person and level at the top, before post caps and AI credits. SocialRails has no post caps, but no inbox, approvals or mobile app either.
What Later Does Well
Visual Content Calendar
- Drag-and-drop visual planner across all networks
- Instagram grid preview and Reels audio
- Draft posts and saved captions
Link in Bio
A link in bio page on every plan.
Best Time to Post
Best time to post for Instagram, Facebook and TikTok on Starter, and across profiles on Growth.
What Later Lacks
Post caps. 30 posts per profile a month on Starter and 180 on Growth.
Credit-based AI. 5 credits a month on Starter; one credit is one caption or three ideas.
No X or Bluesky. Later does not list either network.
Rigid sets. Profiles come in sets of one per network, and Starter cannot add more.
Is Later Worth It?
Worth it if you:
- Plan Instagram and TikTok content visually
- Post up to once a day per profile (Starter) or more on Growth
- Want link in bio, UGC tools and a mobile app
Not worth it if you:
- Post to X or Bluesky
- Post several times a day on a small budget
- Want AI writing without credit limits
Free Trial Details
14 days free on Starter, Growth and Scale. Later no longer has a free plan.
Best Alternatives
SocialRails, for unlimited posts and AI included
Buffer, for simplicity
Hootsuite, for enterprise
Quick Answers
How much does Later cost? $18.75/month (Starter), $37.50 (Growth) and $82.50 (Scale), billed yearly. Monthly billing costs more.
Does Later have a free plan? No. It has a 14-day free trial.
What's a social set? One profile on each of Later's 8 supported networks.
Does Later support X (Twitter)? Later does not list X among its supported networks.
Does Later limit posts? Yes: 30 per profile a month on Starter, 180 on Growth, unlimited on Scale.
Summary
Later pricing (billed yearly):
- Starter: $18.75/month (1 set, 1 user, 30 posts per profile)
- Growth: $37.50/month (2 sets, 2 users, 180 posts per profile)
- Scale: $82.50/month (6 sets, 4 users, unlimited posts)
Best for: Instagram- and TikTok-led visual planning.
Missing: X and Bluesky, unlimited posts below Scale, and AI without credits.
Alternative: SocialRails at $29 to $99/month with unlimited posts and AI included.
Done comparing? Try the Later alternative that does more
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- Sprout Social vs Later
- SocialBee vs Later
- Metricool vs Later
- Planable vs Later
- Publer vs Later
- Agorapulse vs Later
- Sendible vs Later
- SocialPilot vs Later
Visual Planners:
Competitor Pricing:
- Viraltag Pricing - Pinterest-focused scheduler
- Post Bridge Pricing - Flat-rate budget pricing
- SocialBee Pricing
- Metricool Pricing
- Hootsuite Pricing
- MavSocial Pricing, with built-in ad management
- SocialFlow Pricing, Enterprise publisher pricing
- Loomly Pricing
- Sprout Social Pricing
- Statusbrew Pricing
- RecurPost Pricing
Tool Reviews:
Best Schedulers:
Niche Schedulers:
- Postpone Pricing, Reddit-focused scheduler (~$20/mo)
- Lomavis Pricing, German social media tool (€24/mo)
Alternatives Roundups:
- Buffer alternatives, simpler picks beyond Later
- Hootsuite alternatives, enterprise-level alternatives
- Sprout Social alternatives, analytics-heavy alternatives
- SocialPilot alternatives, budget agency options
- Planable alternatives, visual-collaboration alternatives
- Pallyy alternatives, Instagram-first options similar to Later
- Vista Social alternatives, multi-platform schedulers with listening
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